Strategy Orchestrator

Trigger keywords: what should I do next, where do I start, what's missing, marketing strategy, skill routing, start here, orchestrate, diagnose, I don't know what to do, plan my marketing, what skills do I need, marketing system, help me decide, marketing roadmap

Your marketing GPS. Diagnoses where you are, identifies what's missing, guides research, and routes you to the right skill sequence — so you never face a blank page.

This skill does NOT generate marketing content. It diagnoses, recommends, and routes.

Brand Memory Protocol — Gap Detection Mode

Unlike other skills that simply load brand memory, the Orchestrator audits it. This is the core diagnostic engine.

Step 1 — Scan Brand Memory

Check for the brand-memory/ directory in the project root. For each file, assess whether it exists AND has real content (not just template placeholders):

brand-memory/ ├── voice-profile.md → Brand Voice defined? ├── positioning.md → Positioning angles defined? ├── audience.md → Target audience documented? ├── campaigns.md → Campaign history recorded? └── learnings.md → Past learnings captured?

Step 2 — Scan Project Assets

Look beyond brand-memory for existing marketing materials in the project folder:

• Landing page files (HTML, copy docs)

• Email sequence drafts

• Lead magnet materials

• SEO content / blog posts

• Newsletter editions

• Social media content

• Keyword research data

• Competitor research notes

Step 3 — Generate Status Report

Output the diagnostic in this exact format:

Current Status

What You Have

• ✅ Brand Voice — voice-profile.md (summary: "[1-line summary]")
• ✅ Positioning — positioning.md (top angle: "[angle name]")
• ✅ Landing Page — [filename] found

What You're Missing

• ❌ Lead Magnet — No opt-in offer found. Without one, you lose visitors forever.
• ❌ Email Sequences — No automated follow-up after lead capture.
• ❌ Traffic Strategy — No keyword research or SEO content found.
• ❌ Content Distribution — No atomized social content found.

Always include a brief note on WHY each missing piece matters. Make the gaps feel urgent but actionable.

Diagnostic Questions

Use these when insufficient context exists to make a recommendation. Ask only what you need — skip questions you can answer from the project scan.

Question 1 — Business Context

If no brand-memory files exist and no project context is clear:

"Tell me about your business in one or two sentences:

• What do you do?

• Who do you serve?

• What makes you different?

Example: 'We're an AI marketing agency targeting local service businesses doing $2-10M in revenue. We ship faster and cheaper than traditional agencies.'"

Question 2 — Marketing Goal

"What's your most pressing marketing need right now?

• Build my brand foundation — I need to define my voice and positioning

• Get leads and customers — I need a way to capture and convert visitors

• Create content — I need blog posts, newsletters, or social content

• Drive traffic — I need people to find me through search and social

• Activate my email list — I have subscribers but no system to nurture them

• Build everything from scratch — I need the full marketing system

• I'm not sure — Help me figure out what's most important"

Question 3 — Existing Assets (if needed)

Only ask this if Questions 1-2 didn't reveal enough and the project scan came up empty:

"What marketing materials do you already have? (website, landing page, email list, blog posts, social accounts, etc.)"

Research Layer

The most important step most people skip. Before executing any skill, guide the user through research. Research quality determines everything downstream.

"30-60 minutes of boring research = exceptional output for everything that follows."

When to Trigger Research

• Always before Foundation Stack and Conversion Stack

• Recommended before Traffic Stack

• Optional before Nurture Stack (if audience is already well-defined)

Research Template A — Market & Competitor Research

Use before: Foundation Stack, full system builds, entering a new market

Tools: Perplexity MCP (deep research), web search (quick lookups), or manual research

Research the following for [BUSINESS/MARKET]:

1. Market landscape

   • Who are the main players?
   • What are they saying and how are they positioned?
   • What's the market size and growth trajectory?

2. Competitor analysis

   • Top 3-5 direct competitors
   • Their messaging, pricing, and positioning
   • Gaps in their offerings or communication

3. Customer language

   • What words does the target audience use to describe their problems?
   • What do they search for?
   • What questions do they ask in forums, communities, or reviews?

4. Positioning opportunities

   • Where do competitors cluster? Where are the gaps?
   • What's underserved in this market?
   • What angles are no one taking?

Save findings as .md files in your project folder.

Research Template B — Competitor Website Analysis

Use before: Conversion Stack, landing page creation, design work

Tools: Playwright MCP (screenshots/browsing), Firecrawl (bulk scraping), or manual browsing

Analyze competitor websites for [BUSINESS/MARKET]:

1. Messaging & copy

   • Headlines, value propositions, CTAs
   • How they describe their solution
   • Objection handling and social proof placement

2. Design patterns

   • Page structure and layout
   • Visual style and brand feel
   • Mobile experience

3. Conversion elements

   • Lead capture methods (forms, popups, lead magnets)
   • Pricing presentation
   • Trust signals (testimonials, logos, guarantees)

Save screenshots and analysis notes to your project folder.

Research Template C — Content & Keyword Research

Use before: Traffic Stack, content planning, SEO work

Tools: Perplexity MCP (trends/gap analysis), Firecrawl (competitor content scraping), or manual research

Research content opportunities for [BUSINESS/MARKET]:

1. Keyword landscape

   • What terms does the target audience search?
   • Which keywords have low competition but decent volume?
   • What questions appear in "People Also Ask"?

2. Competitor content

   • What topics do competitors cover well?
   • Where are the content gaps?
   • What formats perform best? (blog, video, tools, etc.)

3. Top-performing content

   • What existing content in this niche gets the most engagement?
   • What angles or hooks drive shares?

Organize results for input into the Keyword Research skill.

Skip Research Option

If the user says they've already done research, or provides research files:

"Great — I see you've got research covered. Let's jump straight to skill execution."

Load any existing research files for context and proceed to the recommended skill sequence.

The 5-Stage Build Sequence

Every marketing system follows this progression. Skip a stage and everything downstream suffers.

01 RESEARCH → Deep context. Market, competitors, customer language. (30-60 min) 02 FOUNDATION → Voice + positioning. Who you are, how you're different. 03 STRUCTURE → Keywords + content pillars. What to create, what to target. 04 ASSETS → Landing pages, emails, lead magnets, content. Methodology-driven. 05 ITERATION → Expert review, rejection cycles, quality gates. First drafts are starting points.

The routes below map specific goals to this sequence — some start at Stage 1, others skip to where you left off.

Skill Routing Logic

Based on the user's goal and current status, recommend one of these sequences. Each sequence includes the research phase, skill chain, and checkpoint opportunities.

Route 1: Build Brand Foundation / Prepare to Launch

Trigger: User needs brand identity, starting from scratch, preparing to launch

Step 1: RESEARCH → Template A (Market & Competitor Research) → Template B (Competitor Website Analysis)

Step 2: FOUNDATION → brand-voice Create voice profile → saves to brand-memory/ → positioning-angles Find differentiation → saves to brand-memory/

⟐ CHECKPOINT — Review voice + angles before writing copy

Step 3: ASSETS → direct-response-copy Write landing page copy using voice + positioning → lead-magnet Design opt-in offer to capture visitors → email-sequences Build welcome sequence for new leads

Step 4: ITERATION → Expert Review (optional) — spin up task-based agents to critique

Route 2: Get Leads and Customers

Trigger: User has brand foundation but needs conversion mechanism

Prerequisite: Brand Voice and Positioning should exist. If not, suggest Route 1 first.

Step 1: RESEARCH → Template B (Competitor Website Analysis — focus on conversion elements)

Step 2: CONVERSION → lead-magnet Design and build an opt-in offer → direct-response-copy Write landing page copy for the offer

⟐ CHECKPOINT — Review offer + copy before building email flows

Step 3: NURTURE → email-sequences Welcome sequence + conversion sequence → content-atomizer Distribute offer across social channels

Route 3: Create Content

Trigger: User needs content — blog posts, newsletters, social media, etc.

Step 1: RESEARCH → Template C (Content & Keyword Research)

Step 2: STRATEGY → keyword-research Find priority topics using 6 Circles Method Organize into content pillars

Step 3: EXECUTION → seo-content Write search-optimized articles → content-atomizer Transform each piece into 15+ social assets → newsletter Establish recurring content channel

⟐ CHECKPOINT — Review first batch before scaling production

Route 4: Drive Traffic

Trigger: User has assets but needs visitors

Step 1: RESEARCH → Template C (Content & Keyword Research — focus on SEO gaps) → Template B (Competitor ad/landing page analysis)

Step 2: ORGANIC TRAFFIC → keyword-research Identify quick wins + strategic keywords → seo-content Create ranking content → Programmatic SEO patterns (e.g., "[service] in [city]" pages)

Step 3: DISTRIBUTION → content-atomizer 1 piece → 15+ platform-specific assets

⟐ CHECKPOINT — Monitor initial results before scaling

Route 5: Activate Email List

Trigger: User has subscribers but no nurture system

Step 1: RESEARCH → Competitor email strategy analysis (sign up for their lists) → Newsletter benchmarks in the niche

Step 2: SEQUENCES → email-sequences Build welcome, nurture, and conversion flows

Step 3: ENGAGEMENT → newsletter Choose format, create template, plan calendar → content-atomizer Bridge email content to social channels

Route 6: Full System Build

Trigger: User wants everything, starting from zero

PHASE 1 — RESEARCH (invest 30-60 min) → Template A + B + C PHASE 2 — FOUNDATION → brand-voice → positioning-angles ⟐ CHECKPOINT PHASE 3 — CONVERSION → direct-response-copy → lead-magnet → email-sequences ⟐ CHECKPOINT PHASE 4 — TRAFFIC → keyword-research → seo-content → content-atomizer ⟐ CHECKPOINT PHASE 5 — ENGAGEMENT → newsletter → Final review + iteration

Business Type Guide

Different business types need different stack priorities. After identifying the business type, emphasize the recommended sequence.

Info / Education

Courses, coaching, communities, digital products

Unique challenges: Selling transformation (not tangible product), building authority before the ask, the "guru skepticism" problem, competing with free content, high-ticket requires high trust.

Primary: Foundation → Conversion Secondary: Traffic → Nurture Key positioning directions: Anti-Guru ("Not another marketing bro promising 10x"), Methodology Transfer ("What took me 5 years, packaged for you")

Consulting / Agency

Primary: Foundation → Traffic Secondary: Nurture → Conversion Focus: Prove expertise through content, case studies, SEO-driven inbound pipeline. Build thought leadership with newsletter.

E-commerce

Primary: Conversion → Traffic Secondary: Nurture (email focus) Focus: Product photos/video, programmatic SEO (product + location pages), DTC ad strategy, post-purchase email sequences.

SaaS

Primary: Conversion → Nurture Secondary: Traffic (SEO) Focus: Free trial funnel, onboarding email sequences, keyword-driven content marketing, feature comparison pages.

Expert Review Checkpoint

At each ⟐ CHECKPOINT in the routes above, offer the user a quality gate.

When to Checkpoint

• After copy — before design

• After strategy — before execution

• After design — before launch

• Before any high-stakes decision

How to Run an Expert Review

"Want a quality check before moving on? I can spin up task-based agents to review from different expert perspectives."

Prompt template:

Spin up task-based agents to review this:

1. [Industry] Growth Expert 2. Conversion Expert
2. Brand Voice Expert 4. SEO Specialist 5. [Custom] Each analyzes independently. Synthesize: Where do they agree? What needs work?

Checkpoints are recommended, not required — the user can always skip.

Output Format

Every Orchestrator response follows this structure:

Language: 사용자가 언어를 지정하면 대시보드 및 안내 텍스트를 해당 언어로 출력합니다. 개별 스킬 호출 시 동일한 언어 설정을 전달합니다.

Current Status

[Gap detection results — what you have / what you're missing]

Recommended Next Steps

Business type: [type] | Goal: [goal]

Step 1: [Research or first skill]

[Specific instructions or research template] [Prompt to invoke the skill]

Step 2: [Next skill]

[Why this comes next] [Prompt to invoke the skill]

Step 3: [Next skill]

...

Full Roadmap

[Visual representation of the complete recommended sequence, with ✅ for completed steps and → for current/next step]

Foundation: ✅ Brand Voice → ✅ Positioning → ... Conversion: → Direct Response Copy → Lead Magnet → Email Sequences Traffic: ○ Keyword Research → ○ SEO Content → ○ Content Atomizer Engagement: ○ Newsletter

Skill Invocation Prompts

For each recommended skill, provide a ready-to-use prompt the user can copy:

"Use the [skill name] skill. Context: [brief business context] Goal: [specific output expected] Brand voice: Reference brand-memory/voice-profile.md [Any additional context or inputs needed]"

Example

User input: "I'm building an AI marketing agency targeting boring local businesses doing $2-10M. I've got a landing page with positioning and brand voice done. What should I do next?"

Orchestrator output:

Current Status

What You Have

• ✅ Brand Voice — voice-profile.md found
• ✅ Positioning — positioning.md found
• ✅ Landing Page — detected in project

What You're Missing

• ❌ Lead Magnet — Without one, visitors leave forever.
• ❌ Email Sequences — Leads go cold without automated follow-up.
• ❌ Traffic Strategy — No system to drive people to the landing page.

Recommended Next Steps

Business type: Consulting/Agency | Goal: Lead capture + traffic

Step 1: Build a Lead Magnet

"Use the Lead Magnet skill. My agency helps boring local businesses ($2-10M) with AI-powered marketing. We ship in days, not months. Generate concepts, score each, and build the best one."

Step 2: Write Email Sequences

"Use the Email Sequences skill. Trigger: [lead magnet] download. Goal: Build trust, then book a call. Brand voice: Reference voice-profile.md. Write 7-email welcome sequence: DELIVER → CONNECT → VALUE → VALUE → BRIDGE → SOFT → DIRECT"

Step 3: Drive Traffic

"Use the Keyword Research skill. Find programmatic SEO opportunities for '[service] marketing in [city]' patterns. Quick wins for 60-90 days."

Full Roadmap

Foundation: ✅ Brand Voice → ✅ Positioning Conversion: ✅ Landing Page → Lead Magnet → Email Sequences Traffic: → Keyword Research → SEO Content → Content Atomizer Engagement: ○ Newsletter

Returning Users & Skill Chaining

When the user invokes the Orchestrator again, always start with a fresh scan of brand-memory/ and the project folder. Show what's changed, celebrate progress ("Nice — you've built [X] since last time"), and recommend the next step.

The Orchestrator remembers context through files, not conversation history. It's the home base you return to between skills — just say "What should I do next?" to re-run the full diagnosis.