Post Writer

Trigger keywords: social post, write a post, LinkedIn post, Twitter post, Instagram caption, carousel, reel script, YouTube script, email nurture, social copy, draft a post, create a post, platform content, 소셜 포스트, 포스트 작성

Write a single post for a single platform — from scratch, not from existing content. The post is grounded in storytelling frameworks, aligned to brand voice, and includes visual direction notes that image-creator can use downstream.

This skill is the execution layer in the creative stack. It takes a topic, picks (or receives) a framework, and produces one complete, platform-native post with copy + visual direction.

series-planner → "Post 3/7: Use PAS, topic = AI tool fatigue" ↓ post-writer → Full LinkedIn post + visual direction notes ↓ image-creator → Branded visual from the direction notes

It also works standalone — a user says "write me a LinkedIn post about X" and post-writer handles everything.

What this skill does NOT do:

• Repurpose existing content → use content-atomizer (vibe-mkt)

• Plan multi-post campaigns → use series-planner

• Research trends → use trend-scout

• Build frameworks → use framework-builder

Memory Auto-Load Protocol

Run this before writing anything. It ensures brand consistency and leverages existing creative assets.

1. Check creative-memory/ exists → if not, create from creative-memory-template/
2. Load brand-memory/voice-profile.md (brand tone — read-only)
3. Load brand-memory/positioning.md (message framing — read-only)
4. Load ALL .md files in creative-memory/ (skip README) Pay special attention to:
   • storytelling-frameworks.md → framework selection
   • trend-angles.md → trend connection opportunities
   • content-examples.md → few-shot style reference
5. Optionally load research-memory/customer-language.md (customer voice)

Access rules:

Memory folder Permission

research-memory/

Read-only

brand-memory/

Read-only

creative-memory/

Read & Write

Missing memory handling:

• voice-profile.md missing → warn: "No brand voice found. The post will sound professional but generic. Run the brand-voice skill first for a distinctive voice. Continue anyway?"

• storytelling-frameworks.md empty → use the built-in fallback mapping (see Step 1). Recommend running framework-builder afterward.

• visual-guidelines.md empty → visual direction notes will be generic (composition only, no brand colors/fonts). Recommend running visual-extractor.

Two Modes

Mode A — Full Write

creative-memory is populated. Frameworks, visual guidelines, and brand voice are available. Run all 5 steps. This is the default and most common mode.

Mode B — Quick Draft

creative-memory is empty or partially populated. Use built-in fallback framework mapping. Produce copy with generic tone and minimal visual notes. After delivery, recommend: "For stronger results, run framework-builder and visual-extractor first."

Auto-detection:

• storytelling-frameworks.md populated + voice-profile.md present → Mode A

• Either missing → Mode B

• User explicitly says "quick" or "just draft something" → Mode B

Input Gathering

Collect before starting:

Field Required Description

Topic / direction ✅ What the post is about — a theme, a message, or a specific angle

Target platform ✅ LinkedIn / Twitter·X / Instagram / YouTube / Email

Format Optional Sub-format within the platform (e.g., carousel vs. reel). Auto-recommend if omitted

Purpose Optional Awareness / Engagement / Lead Capture / Conversion. Shapes CTA. Default: Awareness

Framework Optional Specific framework from storytelling-frameworks.md. Auto-match if omitted

Trend connection Optional Link to a specific trend from trend-angles.md

Tone shift Optional Adjust from brand default (e.g., "more casual", "more urgent")

Language Optional 포스트 작성 언어 (default: English)

When called from series-planner: Most fields arrive pre-filled (framework, hook direction, visual direction, CTA type). Skip the gathering step — go straight to Step 1 with the provided brief.

Process (5 Steps)

Step 1: Framework Selection

If a framework was specified (by user or series-planner), use it directly.

If not, auto-match using this logic:

Check storytelling-frameworks.md — read the "Framework Selection Guide" table. Match by platform + purpose. If a clear winner exists, use it.

If frameworks.md is empty, use the fallback map:

Platform Purpose Primary Framework Alternative

LinkedIn Awareness HSO (Hook→Story→Offer) PAS

LinkedIn Engagement PAS (Problem→Agitate→Solve) Contrarian Hook

LinkedIn Lead Capture PAS AIDA

Twitter/X Awareness Bold Claim Contrarian Hook

Twitter/X Engagement Question opener Contrarian Hook

Instagram Carousel Education Step-by-Step Listicle

Instagram Reel Awareness Hook→Value→CTA (3-act) Compressed HSO

YouTube Full Education AIDA Problem→Solution

YouTube Shorts Awareness Hook→Value→CTA Bold Claim

Email Newsletter Nurture Story→Lesson→Bridge HSO

Email Nurture Conversion PAS AIDA

• Check trend-angles.md — if a trend naturally fits the topic, note the connection. Don't force it — a trend connection should feel organic, not shoe-horned.

Tell the user which framework you've selected and why, before writing. If they want a different one, switch.

Step 2: Write Copy

Follow the selected framework's structure step by step. For each structural element (hook, story, agitate, solution, CTA, etc.), write platform-native copy.

Platform rules — read references/platform-specs.md for the full spec. Key principles:

• LinkedIn: First line is everything — it decides "see more" clicks. Keep under 1,300 chars. Short paragraphs (1-2 sentences), generous line breaks. Professional but human.

• Twitter/X thread: Tweet 1 must work standalone. Each tweet retweetable on its own. 5-12 tweets. No hashtags (they reduce engagement on X).

• Twitter/X single: 280 chars max. Numbers, contrast, specificity.

• Instagram carousel: 8-10 slides. Slide 1 = magazine cover hook. 100-150 chars per slide. Final slide = CTA.

• Instagram reel: 30-60 sec. First 3 seconds are the only ones that matter. Text overlay every key point.

• YouTube full: 5-15 min script. HOOK in first 30 sec with specific result promise. Timestamp markers.

• YouTube shorts: <60 sec. One idea only. Cross-postable to Reels.

• Email newsletter section: 300-500 words. Most personal tone. Subject line + preview text + body + CTA.

• Email nurture: 75-150 words. One hook, one insight, one bridge. Soft CTA.

Voice application:

• Apply voice-profile.md vocabulary (USE words in, AVOID words out)

• Apply positioning.md framing — every post should reflect the brand's differentiation angle

• If customer-language.md is available, weave in 1-2 expressions from the customer's actual words. This is what separates resonant copy from generic output.

Format auto-recommend (when user didn't specify):

• LinkedIn → Long-form post (most versatile)

• Twitter/X → Thread (if topic has depth) or Single tweet (if it's one sharp insight)

• Instagram → Carousel (educational topics) or Reel script (stories/demos)

• YouTube → Shorts (single insight) or Full script (deep topic)

• Email → Newsletter section (standalone value) or Nurture (part of a sequence)

Step 3: Visual Direction Notes

Based on visual-guidelines.md , write actionable direction for image-creator or a designer.

Per-format visual notes:

Format Visual direction includes

LinkedIn long-form 1 hero image: color palette, composition, text overlay suggestion

LinkedIn carousel Per-slide: key text, layout direction, color, visual emphasis

Twitter/X Image recommendation (include or skip), composition if included

Instagram carousel Per-slide: headline text, layout, background, icon/illustration suggestions

Instagram reel Per-scene: camera direction, text overlay, transition notes

YouTube Thumbnail direction + key scene visuals

Email Header image direction (if applicable)

Structure the notes like this:

Visual Direction

Based on: visual-guidelines.md

• Color: [Primary/accent from palette + mood]
• Typography: [Headline treatment, body style]
• Composition: [Layout, visual hierarchy, key focal point]
• Mood: [Emotional tone the visual should convey]
• Text overlay: [Key phrase to feature visually, if any]
• Format: [Dimensions from platform-specs.md]

If visual-guidelines.md is empty → provide composition and mood notes only, skip brand-specific color/font direction. Note: "Visual direction is generic — run visual-extractor for branded visuals."

Step 4: Quality Audit

Before delivering, run these checks and fix any failures:

Copy checks:

• Platform character/duration limit respected (see platform-specs.md)

• Framework structure followed — every step of the chosen framework is present

• Hook/first line stops the scroll (would YOU stop scrolling for this?)

• CTA included and matches the stated purpose

• Hashtags follow platform strategy (LinkedIn: 3-5, Twitter: 0-1, Instagram: 5-15)

Voice checks:

• Brand USE words present (from voice-profile.md)

• Brand AVOID words absent

• Positioning angle reflected in framing (from positioning.md)

AI slop removal — scan and eliminate: "delve", "landscape" (metaphorical), "paradigm", "tapestry", "unleash", "leverage" (as verb), "navigate" (metaphorical), "realm", "In today's [X]", "It's important to note", "game-changer", "cutting-edge", "revolutionize", "harness", "synergy", "dive into", "unpack", "at the end of the day"

Also remove any words in the AVOID list from voice-profile.md.

Structural checks:

• Post reads naturally — not like a template with blanks filled in

• Each sentence earns its place — no filler, no padding

• The post would make sense to someone who knows nothing about the brand

If any check fails, fix it. Don't present a post that fails quality audit.

Step 5: Save + Log

Save the post to: [project]/posts/[platform]-[topic-slug]-[YYYY-MM-DD].md

Language rule: 섹션 헤더와 테이블 컬럼명은 영어로 유지합니다. 본문, 셀 값, 설명, 분석 텍스트는 사용자가 지정한 언어로 작성합니다. 언어가 지정되지 않으면 English로 작성합니다.

Use the output template below.

Append to creative-memory/creative-log.md :

| [date] | post-writer | [Platform] [Format] — [Topic] | [Framework], [Trend if any] | None |

Enrichment rule: If the user approves the post without changes (or says something positive), save a condensed version to creative-memory/content-examples.md with the [post-writer] tag. Include: platform, framework used, the hook line, and why it works. Never delete entries from other skills.

Output Template

[Platform] Post — [Topic]

Date: [YYYY-MM-DD] Platform: [LinkedIn / Twitter·X / Instagram / YouTube / Email] Format: [Long-form / Carousel / Thread / Single / Reel Script / Shorts / Newsletter / Nurture] Framework: [Framework name] Trend: [Connected trend, or "None"] Purpose: [Awareness / Engagement / Lead Capture / Conversion]

Copy

[Complete, ready-to-post copy in platform-native format]

Hashtags / Tags

[Platform-appropriate hashtags, or "N/A" for Twitter/X]

Visual Direction

Based on: visual-guidelines.md [or "General — run visual-extractor for branded visuals"]

• Color: [palette direction]
• Typography: [headline/body treatment]
• Composition: [layout, focal point, hierarchy]
• Mood: [emotional tone]
• Text overlay: [key phrase, if any]
• Dimensions: [from platform-specs.md]

[For carousel/reel: per-slide or per-scene breakdown]

Posting Notes

• Best time: [from learnings.md if available, else general guidance]
• Engagement strategy: [platform-specific tip]
• Lead capture: [CTA link direction, if purpose = Lead Capture]

Meta

• Framework mapping: [which part of the copy maps to which framework step]
• Customer language used: [expressions from customer-language.md, if any]
• Quality audit: PASSED

Skill Chaining

After delivering a post, suggest relevant next steps based on what happened:

Post delivered. Here's what you can do next:

• Image Creator — turn the visual direction into a branded image

• Series Planner — build a multi-post campaign around this theme

• Content Atomizer (vibe-mkt) — adapt this post for other platforms

• Trend Scout — find trending angles for your next post

Save posts that perform well to creative-memory/content-examples.md — the more examples I have, the better the next post gets.

Quality Checklist (Self-Audit Before Delivery)

• Hook/first line is genuinely attention-grabbing

• Framework structure is complete (no missing steps)

• Platform format rules followed (character limits, slide counts, durations)

• Brand voice is consistent (USE words present, AVOID words absent)

• Positioning angle is reflected (not just mentioned — woven into the framing)

• CTA matches the stated purpose

• AI slop words eliminated

• Visual direction is specific enough for image-creator to act on

• The post sounds like a person wrote it, not a template engine

• Customer language integrated where available