Writing Social — Orchestrator

Purpose

Route social media requests to the correct platform skill. Handles multi-platform batches, content calendars, and requests where the platform is unspecified. Owns the shared quality gates, context loading, and compliance checks that all platform skills reference.

When to Use

• User asks to write social content without specifying a platform

• User asks for a content calendar or batch of social posts across platforms

• User asks for multi-platform content repurposing

• User says "write me a social post" or "create some content"

Do NOT Use For

• Platform-specific requests (use aios-writing-linkedin, aios-writing-twitter, etc.)

• Blog posts or long-form (use writing-blog)

• Email sequences (use writing-email)

• Ad copy for paid campaigns (use writing-ads)

Context Loading

Always Read (Before Every Post)

• companies/claim-supply/brand.md — positioning, differentiators, personality

• companies/claim-supply/audiences.md — who we write for

• companies/claim-supply/voice-and-tone.md — how we sound, words to use/avoid

• companies/claim-supply/content-strategy.md — pillars, platform rules, content mix

Read If Relevant

• companies/claim-supply/goals.md — align with current objectives

• companies/claim-supply/calendar.md — timely topics or blackout periods

• companies/claim-supply/products.md — if referencing a specific product/service

• companies/claim-supply/founder.md — if writing as/about the founder

• companies/claim-supply/competitors.md — if writing competitive content

Always Reference

• shared/platform-specs.md — character limits, image sizes, posting rules

• shared/compliance-rules.md — legal disclaimers, TCPA, ABA rules

• shared/writing-rules.md — universal writing standards

Deduplication Check

• Query Supabase content_log — last 14 days

• Query Supabase publishing_queue — what is already planned

Process

Step 1: Determine Platform

If user specifies a platform, delegate immediately to the platform skill:

• LinkedIn → use aios-writing-linkedin

• Twitter/X → use aios-writing-twitter

• Instagram → use aios-writing-instagram

• Facebook → use aios-writing-facebook

• Threads → use aios-writing-threads

If no platform specified, ask: "Which platform? LinkedIn, Twitter/X, Instagram, Facebook, or Threads? Or want me to create for multiple?"

If user says "all" or "multiple" or "batch":

• Generate one post per platform using platform-specific skills

• Cycle through content pillars: Pillar 1 (30%), Pillar 2 (25%), Pillar 3 (25%), Pillar 4 (20%)

• Alternate audiences across posts

Step 2: Batch / Calendar Mode

For content calendar requests:

• Ask for timeframe (1 week, 2 weeks, 1 month)

• Distribute across platforms per content-strategy.md allocation

• Balance content pillars and audiences

• Output as a table with date, platform, pillar, audience, topic

Step 3: Apply Shared Quality Gates

Every post from every platform skill must pass these checks before output:

Voice Check

• Does this sound like the brand? Compare against voice-and-tone.md examples

• Are any words to avoid present? Remove them

• Does the post challenge the industry/system, not the reader?

• Is the CTA an invitation, not a command?

Audience Check

• Written for the target audience, not a general audience?

• Addresses their pain points from audiences.md?

• Would this audience find it valuable or shareable?

Strategy Check

• Aligns with a content pillar from content-strategy.md?

• Content mix balance maintained?

• Clear CTA or takeaway?

Data Integrity Check

• Every statistic sourced or qualified

• No unsourced percentage or multiplier claims stated as fact

• Proprietary data labeled as such

Compliance Check

• No false or misleading claims

• No guaranteed outcomes or settlement amounts

• Appropriate disclaimers for legal services

• No real lead/client data exposed

• Compliant with ABA Model Rules

Writing Quality Check

• Strong opening hook?

• Every sentence earns its place?

• Active voice? Specific over vague? No filler?

Output Format

Delegates to platform-specific skill output formats. For multi-platform batches, output each post with its platform header.

References

• references/hook-patterns.md — proven opening hooks

• references/post-templates.md — platform-specific structure templates

• shared/platform-specs.md — character limits, image sizes

• shared/compliance-rules.md — legal and regulatory rules

• shared/writing-rules.md — universal writing standards