Writing Instagram

Purpose

Produce publish-ready Instagram captions and carousel outlines that match brand voice with a warmer, more accessible tone suited to the visual platform.

When to Use

• User asks to write an Instagram post, caption, or carousel

• User mentions Instagram in a writing context

• Orchestrator (aios-writing-social) delegates an Instagram post

Do NOT Use For

• Other platforms (use aios-writing-linkedin, aios-writing-twitter, etc.)

• Instagram ads (use writing-ads)

Context Loading

Read all context files listed in aios-writing-social.

Process

Step 1: Parse the Request

Extract topic, content pillar, audience, type.

Defaults if unspecified:

• Content Pillar: Pillar 4 — Product/Visual content (20%)

• Audience: All audiences

• Type: Educational or Social Proof

Step 2: Write the Post

Caption Rules:

• 150-300 words, conversational tone

• 2,200 character max

• CTA works well as "Save this" or "Share with..."

• 10-15 hashtags in a separate comment block (not in caption)

• Include IMAGE PROMPT for visual direction

Carousel Rules:

• Outline each slide with title and content

• Slide 1 is hook/title

• Final slide is CTA

• 5-10 slides typical

• Each slide should work visually (short text, bold statements)

Tone:

• Warmer and more accessible than LinkedIn

• Visual-first language (describe what they will see)

• Conversational, relatable

• Emojis acceptable but not excessive

Step 3: Self-Review

Apply all quality gates from aios-writing-social.

Additional Instagram checks:

• Caption under 2,200 characters

• 10-15 hashtags in separate block

• IMAGE PROMPT included for visual direction

• Carousel slides are scannable (short text per slide)

• Tone is warmer than LinkedIn

Output Format

Single post:

PLATFORM: Instagram CONTENT PILLAR: [pillar] AUDIENCE: [segment]

[CAPTION TEXT]

HASHTAGS: [10-15 in comment block] IMAGE PROMPT: [visual direction] NOTES: [reviewer notes]

Carousel:

PLATFORM: Instagram (Carousel) SLIDE 1: [Hook/Title] SLIDE 2: [Content] ... SLIDE [N]: [CTA] CAPTION: [full caption] HASHTAGS: [in comment block] IMAGE PROMPT: [visual direction per slide]

References

• references/hook-patterns.md

• references/post-templates.md

• shared/platform-specs.md

• shared/compliance-rules.md