Baidu SEO Toolkit
SEO optimization toolkit for Chinese search engines. Optimizes for Baidu, Sogou, and 360 Search with platform-specific ranking factors.
Baidu vs Google Key Differences
| Factor | Baidu | |
|---|---|---|
| Domain Age | Very important | Less important |
| ICP Filing | Required for local ranking | N/A |
| Baidu Spider | Baiduspider | Googlebot |
| Mobile-first | Critical | Critical |
| Content Freshness | Very important | Important |
| Backlinks | Quality > Quantity | Quality > Quantity |
Usage
Keyword Research
def baidu_keyword_research(keyword):
"""Research keywords for Baidu SEO"""
suggestions = []
# Baidu Index (index.baidu.com equivalent)
suggestions.append(get_baidu_index(keyword))
# Baidu auto-suggest
suggestions.append(get_baidu_suggest(keyword))
# Competitor keywords
competitors = get_top_ranking_pages(keyword, "baidu")
for page in competitors[:5]:
suggestions.extend(extract_keywords_from_page(page))
return deduplicate(suggestions)
Baidu-Specific Optimization
def optimize_for_baidu(page_content):
"""Apply Baidu-specific optimizations"""
checks = []
# 1. ICP filing notice (required for .cn domains)
if has_cn_domain():
checks.append("⚠️ Add ICP备案号 in footer")
# 2. Baidu Zhidao backlinks (Baidu's Q&A platform)
checks.append("💡 Create Baidu Zhidao answers with link")
# 3. Baidu Submit sitemap
checks.append("✅ Submit to Baidu Webmaster Tools")
# 4. Mobile optimization (critical for Baidu)
if not is_mobile_friendly():
checks.append("❌ Mobile optimization required for Baidu")
# 5. Chinese lang tag
if not has_zh_cn_tag():
checks.append("❌ Add <html lang='zh-cmn-Hans'>")
return checks
Competitor Analysis
def analyze_baidu_competitors(target_keyword):
"""Analyze why competitors rank on Baidu"""
results = []
pages = get_top_10_baidu_results(target_keyword)
for page in pages:
analysis = {
"url": page.url,
"title_length": len(page.title), # Baidu: 28-30 chars optimal
"meta_description": len(page.meta), # Baidu: ~80 chars
"has_https": page.url.startswith("https"),
"has_schema": page.has_structured_data,
"domain_age": get_domain_age(page.domain),
"backlinks": estimate_backlinks(page.url),
"content_length": estimate_word_count(page),
}
results.append(analysis)
return results
Baidu Webmaster Tools
Submit sitemap: https://ziyuan.baidu.com/linksubmit
Tags
baidu seo chinese-seo search-engine keyword-research 优化