SEO Competitor Analysis Skill

This skill automates the process of identifying and analyzing SEO competitors to inform content and ranking strategies.

Workflow

1. Identify Competitors: If not provided, search for the target domain and identify top-ranking sites for similar keywords.
2. Analyze Keywords: Use web_search to find ranking keywords and search volume (if available via snippets).
3. Content Gap Analysis: Compare the user's content with competitors to identify missing topics.
4. Report Generation: Summarize findings into a structured report.

Tools to Use

• web_search: To find competitors and their ranking content.
• web_fetch: To extract content from competitor pages for deep analysis.
• browser: For complex pages that require JavaScript or manual navigation patterns.

Scripts

• scripts/competitor_finder.py: (Optional) Logic to automate the discovery of competitors using search APIs.

References

• references/seo_metrics_guide.md: Definition of SEO terms and how to interpret them.
• references/report_template.md: A standard structure for the final SEO analysis report.