Meta Ads Skill Router
This skill routes to the appropriate Meta advertising workflow based on the user's intent.
Step 1: Determine Intent
Analyze the user's request to determine which workflow is needed:
Plan Campaign (plan-campaign.md ) - Use when:
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Creating a new campaign from scratch
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Designing campaign structure
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Defining audiences for a new campaign
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Creating ad creative briefs
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Setting up budget allocation
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User says: "create", "plan", "design", "new campaign", "launch"
Monitor Campaign (monitor-campaign.md ) - Use when:
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Reviewing campaign performance
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Analyzing metrics
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Making optimization decisions
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Troubleshooting underperforming ads
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User says: "check", "review", "analyze", "optimize", "performance", "metrics"
Step 2: Load the Workflow
Based on intent, read and follow the appropriate workflow file:
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For planning: Read plan-campaign.md in this directory
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For monitoring: Read monitor-campaign.md in this directory
Step 3: Load Reference as Needed
During the workflow, consult reference documentation as needed:
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reference/campaign-structure.md
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Campaign hierarchy and objectives
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reference/audience-targeting.md
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Audience strategies
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reference/creative-best-practices.md
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Creative guidelines
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reference/metrics-kpis.md
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Performance benchmarks
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reference/optimization-rules.md
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When and how to optimize
Quick Reference: 2026 Meta Ads Best Practices
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Simplified Structure: 2 campaigns (test + scale) outperforms fragmented approaches
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Creative is Targeting: Andromeda algorithm uses creative signals for delivery
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Advantage+ First: 65% of US advertisers use it as primary growth engine
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UGC Wins: Native-looking "ugly ads" outperform polished content
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Hook is Everything: First 3 seconds / 125 characters determine success
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50 Events Rule: Ad sets need 50 conversions in 7 days to exit learning
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Mobile-First: 90% of inventory is vertical (9:16)
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Scale Gradually: 20-50% weekly budget increases to avoid learning resets