Quote & Testimonial Generator

When to use this skill

• User asks to extract testimonials

• User needs customer quotes for marketing

• User wants to format reviews

• User mentions social proof content

• User needs quote graphics or cards

Workflow

• Gather source feedback

• Identify usable quotes

• Format for different uses

• Tag by use case

• Create visual specifications

• Organize testimonial library

Instructions

Step 1: Identify Quote Sources

Common feedback sources:

Source Where to Find Quote Quality

Reviews Google, G2, Capterra, Trustpilot High - public, verified

Emails Support inbox, thank-you messages Medium - permission needed

Surveys NPS, CSAT, post-purchase High - direct feedback

Social Comments, DMs, mentions Medium - permission needed

Interviews Customer calls, case study chats High - detailed context

Slack/Discord Community channels Medium - permission needed

Support tickets Resolved positive tickets Medium - ask for permission

Permission requirements:

Before Using a Quote

• Quote is from public review (Google, G2, etc.) - no permission needed
• Quote is from private communication - written permission required
• Customer name and company approved for use
• Photo usage approved (if applicable)
• Quote has not been materially altered (minor edits OK)

Step 2: Quote Identification Criteria

What makes a strong testimonial:

Criteria Weak Example Strong Example

Specific results "Great product!" "Increased our revenue 47% in 3 months"

Emotional impact "Happy customer" "Finally, I can sleep at night knowing..."

Addresses objection "Works well" "I was skeptical at first, but..."

Relatable problem "Helpful tool" "We struggled with X for years until..."

Credible source "John D." "Sarah Chen, VP Marketing, Acme Corp"

Quote scoring rubric:

Element Points

Contains specific metric/result +3

Names specific feature/benefit +2

Includes emotional language +2

Overcomes common objection +2

From recognizable company/title +2

Mentions competitor comparison +1

Short and punchy (under 50 words) +1

Score interpretation:

• 8-13: A-tier (hero testimonials, landing pages)

• 5-7: B-tier (feature sections, emails)

• 2-4: C-tier (social proof bars, volume displays)

Step 3: Quote Extraction Patterns

Look for these phrases:

High-Value Phrase Patterns

Result indicators:

• "We increased/decreased..."
• "Saved us X hours/dollars..."
• "Within X weeks/months..."
• "X% improvement in..."

Emotional indicators:

• "Finally..."
• "Game-changer..."
• "Can't imagine going back to..."
• "Wish I had found this sooner..."

Objection overcomers:

• "I was skeptical, but..."
• "At first I thought..., but then..."
• "Worth every penny..."
• "Even though [price/concern], we still..."

Comparison indicators:

• "Unlike [competitor]..."
• "We tried X before, but..."
• "The only solution that..."
• "Better than..."

Step 4: Quote Formatting

Raw quote to polished testimonial:

Before (raw):

"yeah so we had been using spreadsheets for like 2 years and it was a total mess, then we found your tool and honestly within like 3 weeks everything was organized and we saved probably 10 hours a week on reporting alone, my boss was super impressed lol"

After (formatted):

"We'd been using spreadsheets for 2 years and it was a mess. Within 3 weeks of switching to [Product], everything was organized and we saved 10 hours a week on reporting alone."

— Jamie Torres, Operations Manager, TechStart Inc.

Editing guidelines:

Allowed Not Allowed

Remove filler words (um, like, you know) Change meaning

Fix grammar/spelling Add claims they didn't make

Shorten for clarity Combine separate quotes

Add context in brackets Invent attribution

Clean up transcript artifacts Remove qualifying statements

Step 5: Quote Templates by Use Case

Landing page hero:

[Short, punchy quote - 15-25 words]

"[Specific result] + [Emotional impact] + [Recommendation]"

— [Full Name], [Title], [Company] [Optional: Company logo]

Example:

"TaskFlow cut our project delays by 60%. For the first time, we actually finish sprints on time. Every team needs this."

— Alex Rivera, Engineering Lead, ScaleUp [ScaleUp logo]

Feature section proof:

[Feature Name]

[Feature description]

"[Quote specifically about this feature - 20-40 words]" — [Name], [Company]

Social proof bar (short quotes):

⭐⭐⭐⭐⭐ "[5-10 word snippet]" — [Name, Company] ⭐⭐⭐⭐⭐ "[5-10 word snippet]" — [Name, Company] ⭐⭐⭐⭐⭐ "[5-10 word snippet]" — [Name, Company]

Email testimonial:

💬 What our customers say:

"[Full quote - 30-50 words with specific result]"

— [Name], [Title] at [Company]

Social media quote card:

Quote Card Specs

Text: "[Quote - 80 characters max for readability]" Attribution: [Name] | [Company] Background: [Brand color or photo] Dimensions: 1080x1080 (Instagram) or 1200x628 (LinkedIn) Font size: Quote 32-48pt, Attribution 18-24pt

Step 6: Quote Tagging System

Tag each quote for easy retrieval:

Tag Category Options

Use case Hero, feature, email, social, ad, case study

Strength A-tier, B-tier, C-tier

Topic Onboarding, support, features, results, value

Objection addressed Price, complexity, trust, competition

Industry SaaS, e-commerce, agency, enterprise

Buyer persona Decision maker, end user, influencer

Platform approved Website, social, ads, print

Step 7: Testimonial Library Template

Testimonial Library

A-Tier (Hero Testimonials)

B-Tier (Feature & Email)

C-Tier (Social Proof Volume)

By Objection

Price concerns:

• T002: "[Quote about value/ROI]"

Complexity concerns:

• T003: "[Quote about ease of use]"

Trust concerns:

• T001: "[Quote with specific results]"

Step 8: Visual Quote Formats

Quote card specifications:

Platform Dimensions Max Quote Length

Instagram post 1080x1080 80-100 chars

Instagram story 1080x1920 60-80 chars

LinkedIn post 1200x628 100-120 chars

Twitter 1200x675 80-100 chars

Facebook 1200x630 100-120 chars

Website hero 1920x1080 120-150 chars

Visual elements:

Quote Card Layout

┌─────────────────────────────┐ │ │ │ "[Quote text here, │ │ keeping it short │ │ and impactful]" │ │ │ │ ───────────────── │ │ │ │ [Photo] Name │ │ Title, Company │ │ │ │ ⭐⭐⭐⭐⭐ │ │ │ └─────────────────────────────┘

Design notes:

• Use quotation marks or large quote icon
• High contrast for readability
• Customer photo adds trust (if available)
• Include star rating if applicable
• Keep padding generous

Step 9: Video Testimonial Framework

If converting quotes to video requests:

Video Testimonial Request

Questions to ask:

1. What problem were you trying to solve before [Product]?
2. What made you choose [Product] over alternatives?
3. What specific results have you achieved?
4. What would you tell someone considering [Product]?

Ideal length: 60-90 seconds Format: Horizontal, good lighting, quiet space Key soundbites needed:

• Problem statement (10 sec)
• Solution discovery (10 sec)
• Specific result (15 sec)
• Recommendation (10 sec)

Step 10: Permission Request Template

Email template for requesting permission:

Subject: Quick permission request - using your feedback

Hi [Name],

Thank you for the kind words about [Product]! Your feedback means a lot to our team.

We'd love to feature your quote on our website and marketing materials. Here's what we'd like to use:

"[Quote]" — [Name], [Title], [Company]

Would you be comfortable with us sharing this? We're happy to:

• Use your full name and title, OR
• Use just first name and company, OR
• Keep it anonymous (if you prefer)

Just reply with "yes" and your preference, and we'll take it from there.

Thanks again! [Your name]

P.S. If you have a company logo or headshot you'd like us to include, feel free to attach it.

Output Format

Testimonial Extraction: [Source/Campaign Name]

Source: [Where feedback came from] Date reviewed: [Date]

Extracted Quotes

Quote 1 (A-Tier)

Raw: "[Original quote]" Formatted: "[Polished quote]" Attribution: [Name], [Title], [Company] Best for: [Use cases] Tags: [Tags] Permission: [Status]

Quote 2 (B-Tier)

[Same structure]

Quote Cards Needed

Testimonial Library Update

[New entries to add to master library]

Validation

Before completing:

• Quotes are genuine (not fabricated)

• Specific results included where possible

• Attribution is accurate

• Permission obtained or noted as needed

• Quotes tagged by use case

• Visual specs provided for quote cards

• Original meaning preserved in editing

• Organized in retrievable library format

Error Handling

• No permission obtained: Mark as "internal use only" until permission granted.

• Quote too generic: Ask for more context or look for specific results in same feedback.

• No attribution available: Use "Verified customer" or request name from source.

• Quote is negative: Flag for customer success follow-up, do not use.

• Quote mentions competitor: Check legal guidelines; often fine but verify.

Resources

• Senja - Testimonial collection tool

• Testimonial.to - Video testimonials

• Canva - Quote card design

• Walls.io - Social proof walls