Social Media Scheduler 📅
Generate a full week of social media content for any topic or niche. Outputs platform-optimized posts for Twitter/X, LinkedIn, and Instagram.
Usage
# Generate a week of posts for a topic
./generate.sh "artificial intelligence"
# Specify a niche audience
./generate.sh "sustainable fashion" "eco-conscious millennials"
Arguments
- Topic/Niche (required) — The subject for your content week
- Target Audience (optional) — Who you're writing for (default: "general audience")
Output
Creates content-calendar.md in the current directory with:
- 7 days of posts (Mon–Sun)
- 3 platform variants per day (Twitter, LinkedIn, Instagram)
- Hashtag suggestions per platform
- Best posting times
- Content mix (educational, engagement, promotional, storytelling)
Content Strategy Built In
The generator follows a proven weekly content mix:
| Day | Theme |
|---|---|
| Mon | Motivational / Week opener |
| Tue | Educational / How-to |
| Wed | Engagement / Question |
| Thu | Behind-the-scenes / Story |
| Fri | Tip / Quick win |
| Sat | Curated / Industry news |
| Sun | Reflection / Community |
Platform Guidelines
- Twitter/X: ≤280 chars, punchy, 2-3 hashtags, thread hooks
- LinkedIn: Professional tone, 1-3 paragraphs, thought leadership, 3-5 hashtags
- Instagram: Visual-first caption, storytelling, 5-10 hashtags, CTA in bio link
Requirements
- Bash +
cat(that's it — the script generates a markdown template you can customize) - For AI-powered personalization, pipe output to your favorite LLM
Example
./generate.sh "productivity tips" "remote workers"
# → Creates content-calendar.md with 21 ready-to-post drafts
Author
🦞 Shelly — @ShellyToMillion