SEO Fundamentals
Principles for search engine visibility.
- E-E-A-T Framework
Principle Signals
Experience First-hand knowledge, real examples
Expertise Credentials, depth of knowledge
Authoritativeness Backlinks, mentions, industry recognition
Trustworthiness HTTPS, transparency, accurate info
- Core Web Vitals
Metric Target Measures
LCP < 2.5s Loading performance
INP < 200ms Interactivity
CLS < 0.1 Visual stability
- Technical SEO Principles
Site Structure
Element Purpose
XML sitemap Help crawling
robots.txt Control access
Canonical tags Prevent duplicates
HTTPS Security signal
Performance
Factor Impact
Page speed Core Web Vital
Mobile-friendly Ranking factor
Clean URLs Crawlability
- Content SEO Principles
Page Elements
Element Best Practice
Title tag 50-60 chars, keyword front
Meta description 150-160 chars, compelling
H1 One per page, main keyword
H2-H6 Logical hierarchy
Alt text Descriptive, not stuffed
Content Quality
Factor Importance
Depth Comprehensive coverage
Freshness Regular updates
Uniqueness Original value
Readability Clear writing
- Schema Markup Types
Type Use
Article Blog posts, news
Organization Company info
Person Author profiles
FAQPage Q&A content
Product E-commerce
Review Ratings
BreadcrumbList Navigation
- AI Content Guidelines
What Google Looks For
✅ Do ❌ Don't
AI draft + human edit Publish raw AI content
Add original insights Copy without value
Expert review Skip fact-checking
Follow E-E-A-T Keyword stuffing
- Ranking Factors (Prioritized)
Priority Factor
1 Quality, relevant content
2 Backlinks from authority sites
3 Page experience (Core Web Vitals)
4 Mobile optimization
5 Technical SEO fundamentals
- Measurement
Metric Tool
Rankings Search Console, Ahrefs
Traffic Analytics
Core Web Vitals PageSpeed Insights
Indexing Search Console
Backlinks Ahrefs, Semrush
Remember: SEO is a long-term game. Quality content + technical excellence + patience = results.