SEO Optimization Skill

Instructions

When optimizing for SEO:

1. On-Page SEO

Title Tags:

• 50-60 characters max

• Primary keyword near the beginning

• Include brand name at end

• Make it compelling and clickable

<title>Primary Keyword - Secondary Keyword | Brand Name</title>

Meta Descriptions:

• 150-160 characters

• Include primary keyword

• Call-to-action

• Unique for each page

<meta name="description" content="Compelling description with keyword that encourages clicks. Learn more about X today!">

Heading Structure:

<h1>One H1 per page with primary keyword</h1> <h2>Section headings with secondary keywords</h2> <h3>Subsections for organization</h3>

2. Technical SEO

Essential Meta Tags:

<meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="robots" content="index, follow"> <link rel="canonical" href="https://example.com/page/">

Open Graph (Social Sharing):

<meta property="og:title" content="Page Title"> <meta property="og:description" content="Description"> <meta property="og:image" content="https://example.com/image.jpg"> <meta property="og:url" content="https://example.com/page/"> <meta property="og:type" content="website">

Twitter Cards:

<meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Page Title"> <meta name="twitter:description" content="Description"> <meta name="twitter:image" content="https://example.com/image.jpg">

3. Schema Markup (JSON-LD)

Organization:

{ "@context": "https://schema.org", "@type": "Organization", "name": "Company Name", "url": "https://example.com", "logo": "https://example.com/logo.png", "contactPoint": { "@type": "ContactPoint", "telephone": "+1-xxx-xxx-xxxx", "contactType": "customer service" }, "sameAs": [ "https://facebook.com/company", "https://twitter.com/company" ] }

Product:

{ "@context": "https://schema.org", "@type": "Product", "name": "Product Name", "image": "https://example.com/product.jpg", "description": "Product description", "brand": {"@type": "Brand", "name": "Brand"}, "offers": { "@type": "Offer", "price": "49.99", "priceCurrency": "USD", "availability": "https://schema.org/InStock" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.8", "reviewCount": "124" } }

Article/Blog Post:

{ "@context": "https://schema.org", "@type": "Article", "headline": "Article Title", "author": {"@type": "Person", "name": "Author Name"}, "datePublished": "2025-01-15", "dateModified": "2025-01-20", "image": "https://example.com/article-image.jpg" }

FAQ:

{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Question text?", "acceptedAnswer": { "@type": "Answer", "text": "Answer text." } }] }

4. Core Web Vitals

LCP (Largest Contentful Paint) < 2.5s:

• Optimize images (WebP, lazy loading)

• Preload critical assets

• Use CDN

FID (First Input Delay) < 100ms:

• Minimize JavaScript

• Break up long tasks

• Use web workers

CLS (Cumulative Layout Shift) < 0.1:

• Set image dimensions

• Reserve space for ads/embeds

• Avoid inserting content above existing content

5. Image SEO

<img src="image.webp" alt="Descriptive alt text with keyword" width="800" height="600" loading="lazy" decoding="async"

6. URL Structure

Good:

• example.com/category/product-name

• example.com/blog/how-to-do-something

Avoid:

• example.com/p?id=123

• example.com/category/sub/sub/page

7. Internal Linking

• Use descriptive anchor text

• Link to related content

• Create topic clusters

• Maintain reasonable link depth (3 clicks max)

8. SEO Checklist

• Unique title tag with keyword

• Meta description with CTA

• One H1 with primary keyword

• Schema markup implemented

• Images optimized with alt text

• Internal links added

• Mobile-friendly

• Page speed optimized

• Canonical URL set

• XML sitemap updated