seo-optimizer

SEO Optimizer Skill

Overview

This skill provides comprehensive SEO optimization capabilities including content scoring, keyword research, technical auditing, and on-page optimization. Designed for B2B technical websites targeting engineering decision-makers.

Quick Start

Audit current state - Run technical SEO check
Research keywords - Identify target terms by funnel stage
Optimize content - Apply on-page SEO improvements
Monitor scores - Track SEO score improvements
Iterate - Continuous optimization cycle

When to Use

Launching new website pages
Optimizing existing content for search
Technical SEO audits
Keyword research and planning
Content gap analysis
Competitive SEO analysis

SEO Scoring System

Score Components (0-100)

Component Weight Measures

Technical 30% Page speed, mobile, crawlability

On-Page 30% Keywords, meta tags, structure

Content 25% Quality, length, readability

Authority 15% Links, citations, trust signals

Score Targets

Score Rating Action

90-100 Excellent Maintain, minor tweaks

75-89 Good Target score for new content

60-74 Needs Work Prioritize improvements

Below 60 Poor Major revision needed

Keyword Research Framework

Funnel-Based Targeting

Funnel Stage Intent Keyword Types Example

TOFU Informational "what is", "how to", "guide" "what is fatigue analysis"

MOFU Investigational "best", "vs", "comparison" "FEA software comparison"

BOFU Transactional "services", "consultant", "hire" "offshore engineering consultant"

Keyword Selection Criteria

Ideal Keyword Profile

Search volume: 500-5,000/month (sweet spot for B2B)
Keyword difficulty: <40 (achievable ranking)
Business relevance: High alignment with services
Intent match: Clear user intent
Competition: Low-medium SERP competition

Keyword Clustering

Group related keywords into topic clusters:

Pillar: "Offshore Engineering" ├── Cluster: Structural Analysis │ ├── "offshore platform structural analysis" │ ├── "subsea structure design" │ └── "jacket platform engineering" ├── Cluster: Fatigue Analysis │ ├── "offshore fatigue assessment" │ ├── "S-N curve analysis" │ └── "fatigue life prediction" └── Cluster: Standards & Compliance ├── "DNV offshore standards" ├── "API RP 2A compliance" └── "offshore engineering certification"

On-Page SEO Checklist

Title Tag

Primary keyword near beginning
50-60 characters length
Unique across site
Compelling for clicks

Meta Description

150-160 characters
Contains primary keyword
Includes call-to-action
Unique per page

Headings (H1-H6)

Single H1 with primary keyword
Logical heading hierarchy
Keywords in H2s naturally
Descriptive, not generic

Content Body

Primary keyword in first 100 words
Keyword density 1-2%
Related keywords (LSI) included
1,500+ words for pillar content
Internal links to related pages
External links to authoritative sources

Images

Descriptive file names
Alt text with keywords
Compressed for speed
WebP format preferred

URL Structure

Short and descriptive
Contains primary keyword
Hyphens between words
No parameters or IDs

Technical SEO Audit

Core Web Vitals

Metric Target Tool

LCP (Largest Contentful Paint) <2.5s PageSpeed Insights

FID (First Input Delay) <100ms PageSpeed Insights

CLS (Cumulative Layout Shift) <0.1 PageSpeed Insights

Technical Checklist

Crawlability

Indexability

Important pages indexed
No accidental noindex
Proper hreflang (if multilingual)
Structured data implemented

Performance

Architecture

Logical URL structure
Breadcrumb navigation
Internal linking strategy
Flat site architecture (<3 clicks to any page)

Structured Data (Schema.org)

Required for AceEngineer

{ "@context": "https://schema.org", "@type": "Organization", "name": "AceEngineer", "url": "https://aceengineer.com", "logo": "https://aceengineer.com/assets/img/logo.png", "sameAs": ["https://github.com/aceengineer"], "contactPoint": { "@type": "ContactPoint", "contactType": "customer service", "email": "contact@aceengineer.com" } }

Additional Schema Types

Page Type Schema Purpose

Service pages Service Rich snippets for services

Blog posts Article Author, date in search

Case studies Case Study Project showcase

Calculators WebApplication Tool rich results

FAQ FAQPage FAQ rich snippets

Content Optimization Template

Page: [Page Title]

Target Keywords

Primary: [main keyword]
Secondary: [2-3 related keywords]
LSI: [5-10 semantically related terms]

Current Score: [X/100]

Optimization Tasks

Title: [current] → [optimized]
Meta: [current] → [optimized]
H1: [current] → [optimized]
Content gaps: [missing topics]
Internal links: [add links to...]
Schema: [add/update type]

Target Score: [Y/100]

SEO Monitoring

Weekly Checks

Google Search Console errors
Core Web Vitals status
New indexed pages
Crawl stats

Monthly Analysis

Keyword ranking changes
Organic traffic trends
Top performing pages
Competitor movements
Backlink profile

Quarterly Review

Content audit (update old content)
Technical SEO deep dive
Keyword strategy refresh
Competitive analysis update

Best Practices

Focus on user intent, not just keywords
Create comprehensive, authoritative content
Build topic clusters around pillars
Update old content regularly
Monitor Core Web Vitals
Use internal linking strategically

Don't

Keyword stuff unnaturally
Duplicate content across pages
Ignore mobile experience
Build low-quality backlinks
Neglect technical SEO
Forget to track and measure

Error Handling

Issue Diagnosis Solution

Pages not indexing Check robots.txt, noindex Fix blocking rules

Ranking drops Algorithm update, competition Audit and improve content

Slow page speed Large images, render blocking Optimize assets

Low CTR Poor title/meta A/B test snippets

Metrics

Metric Target Frequency

SEO Score

75/100 Per page

Organic traffic +10% MoM Monthly

Keyword rankings Top 10 Weekly

Core Web Vitals All green Weekly

Index coverage

95% Monthly

Related Skills

content-strategy - Content planning
competitive-analysis - Competitor SEO
frontend-design - Page design

Version History

1.0.0 (2026-01-19): Initial release adapted from alirezarezvani/claude-skills

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