upsell-cross-sell-generator

Generate upsell and cross-sell ideas for ecommerce funnels based on product fit, timing, and margin logic. Use when teams want more relevant order expansion offers.

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Install skill "upsell-cross-sell-generator" with this command: npx skills add leooooooow/upsell-cross-sell-generator

Upsell Cross Sell Generator

加购不是乱推商品,而是在对的时机给出更顺的下一步。

解决的问题

很多 upsell / cross-sell 模块的问题是:

  • 推荐看起来随机;
  • 用户还没理解主商品,就被迫加购;
  • 明明有关联商品,但没有按购买阶段放对位置;
  • 提高了客单价,却伤害了转化率。

这个 skill 的目标是: 根据商品关系、购买阶段和利润逻辑,生成更自然的 upsell / cross-sell 方案。

何时使用

  • 想提升客单价;
  • 想优化 PDP / cart / checkout / post-purchase 的推荐模块;
  • 想减少“乱推荐”造成的干扰感。

输入要求

  • 核心商品
  • 可搭配商品列表
  • 价格与利润信息
  • 用户当前所处阶段(浏览 / 下单 / 购买后)
  • 可选:库存、促销规则、平台限制

工作流

  1. 判断哪些商品适合做 upsell,哪些适合做 cross-sell。
  2. 匹配不同阶段的推荐位置。
  3. 检查推荐是否有清晰的购买理由。
  4. 输出简短的话术和 placement 建议。

输出格式

  1. 推荐项列表
  2. Placement 建议
  3. 推荐理由
  4. 风险提示

质量标准

  • 推荐必须和主商品有明确关系。
  • 位置建议要符合用户当前阶段。
  • 不让推荐显得硬推销。
  • 输出要可直接进商品页或购物车模块。

资源

参考 references/output-template.md

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