Under Armour

# 安德玛 · Under Armour

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安德玛 · Under Armour


发展历程

时期关键事件
1996 年前马里兰大学橄榄球运动员 Kevin Plank 创立
1996 年第一款 HeatGear 紧身衣——改变运动员排汗方式
2000sNBA/ NFL 赞助扩展
2020s数字化转型和 Curry 品牌

核心特点

运动服装 + 鞋类 + 配饰(Curry 品牌篮球鞋)

核心优势

功能性运动服装技术 + Curry 品牌篮球鞋


关键数据

指标数值
年营收约 57 亿美元
员工数约 15000 人

值得了解

Under Armour 的第一款 HeatGear 紧身衣是在祖母的地下室里缝制的

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