Competitor Intelligence

Deep competitive analysis — websites, pricing, positioning, tech stacks, content strategies, and exploitable gaps.

What It Does

1. Competitor Profiling — Full breakdown of competitor's positioning, pricing, features, audience
2. Battle Card Generation — Sales-ready comparison cards (us vs them)
3. SWOT Analysis — Structured strengths/weaknesses/opportunities/threats
4. Content Strategy Analysis — What they publish, how often, what works
5. Pricing Intelligence — How they price, package, and position tiers
6. Gap Analysis — Where they're weak and you can win
7. Tech Stack Detection — What tools and infrastructure they use

Usage

Full Competitor Deep Dive

Analyze this competitor:
Company: [Name]
Website: [URL]
Industry: [Their industry]
My company: [Your company/product]

Produce:
1. Company profile (positioning, audience, key messaging)
2. Product/feature breakdown
3. Pricing analysis (tiers, positioning, value perception)
4. Content strategy (what they publish, frequency, top-performing)
5. Tech stack (visible tools, platforms, integrations)
6. SWOT analysis
7. 3 exploitable gaps where I can differentiate
8. Battle card (us vs them — for sales/marketing use)

Multi-Competitor Landscape

Map the competitive landscape for [YOUR PRODUCT/SERVICE]:

Competitors:
1. [Competitor A] — [URL]
2. [Competitor B] — [URL]
3. [Competitor C] — [URL]
4. [Competitor D] — [URL]

For each: positioning statement, target audience, pricing range, key differentiator
Then: feature comparison matrix, pricing comparison, positioning map, where I fit in

Battle Card

Create a sales battle card: [My Product] vs [Competitor]

Include:
- Their elevator pitch vs ours
- Feature comparison (where we win, where we lose, where it's equal)
- Pricing comparison
- Their customers' top 3 complaints (from reviews)
- 3 killer questions to ask prospects considering them
- Our winning talking points
- When to NOT compete (walk away signals)

Pricing Intelligence

Analyze pricing strategies in the [INDUSTRY] space:

Companies: [List 5-10 competitors]

For each:
- Pricing tiers and prices
- What's included at each tier
- Free trial/freemium strategy
- Pricing page psychology (anchoring, decoy, urgency)
- Annual vs monthly discount

Then: recommended pricing strategy for my product
- Where to position (premium/mid/budget)
- Optimal tier structure
- Feature gating strategy

Output Format

Battle Card

# Battle Card: [You] vs [Competitor]

## Quick Facts
| | You | Competitor |
|---|---|---|
| Founded | [Year] | [Year] |
| Pricing | [Range] | [Range] |
| Target | [Audience] | [Audience] |
| Key Differentiator | [Your edge] | [Their edge] |

## Where We Win ✅
1. [Advantage + proof point]
2. [Advantage + proof point]
3. [Advantage + proof point]

## Where They Win ⚠️
1. [Their advantage + how to counter]
2. [Their advantage + how to counter]

## Killer Questions (Ask the Prospect)
1. "[Question that highlights our strength]"
2. "[Question that exposes their weakness]"
3. "[Question about their pain point]"

## Objection Handling
**"[Competitor] is cheaper"** → [Response]
**"[Competitor] has [feature]"** → [Response]
**"We already use [Competitor]"** → [Response]

## Walk Away Signals
Don't compete if the prospect:
- [Signal that indicates bad fit]
- [Signal]

SWOT Analysis

## SWOT: [Competitor Name]

### Strengths
- [Strength with evidence]

### Weaknesses  
- [Weakness with evidence]

### Opportunities (For You)
- [How to exploit their weakness]

### Threats (To You)
- [What they might do that hurts you]

References

• references/analysis-framework.md — Step-by-step competitive analysis process
• references/positioning-maps.md — How to create positioning maps