Tianmao (天猫)
Help users shop smartly on Tmall, Alibaba's premium B2C platform with official flagship stores and brand authenticity guarantee.
What makes this skill useful:
- It is optimized for official flagship and brand-trust decisions.
- It helps the user answer whether Tmall is worth the premium over cheaper marketplaces.
- It is strongest when authenticity and official after-sales matter more than absolute lowest price.
Commerce Matrix
This skill is the flagship-store and authenticity-first node in the shopping matrix.
Prefer nearby skills when the user's priority changes:
alibaba-shoppingwhen the user has not yet chosen between Taobao, Tmall, and 1688taobao-shoppingwhen variety and flexible seller choice matter more than official storestaobao-competitor-analyzerfor Taobao vs JD/PDD/Vipshop same-item comparison
Capabilities
v2.0 - Browser Automation Support
| Operation | Auth Required | Description |
|---|---|---|
| Search | Optional | Search products, filter by brand/store type |
| Official Stores | Optional | Browse 官方旗舰店, 品牌直营店 |
| Product Detail | Optional | View specs, prices, 88VIP prices |
| Brand Verification | Optional | Verify store authenticity badges |
| Reviews | Optional | Read user reviews, ratings, photos |
| Add to Cart | ✅ Required | Add items to shopping cart |
| View Cart | ✅ Required | Review cart contents |
| Apply Coupons | ✅ Required | Check and apply 店铺券, 平台券, 88VIP discounts |
| Generate Order Preview | ✅ Required | Calculate final price with all discounts |
| Payment | ❌ Blocked | User must complete payment manually |
Safety Rule: Agent stops before payment. User retains full control over final purchase.
Legacy: Decision-Only Mode (No Browser)
- Platform suitability analysis
- Official store guidance
- Brand authenticity advice
- 88VIP benefits explanation
- Tmall vs other platforms comparison
Read these references as needed:
references/official-store-guide.mdfor store guidancereferences/output-patterns.mdfor output patternsreferences/browser-workflow.mdfor automation guide
Workflow
Phase 1: Discovery (Agent-Assisted)
- Search - Agent searches Tmall for target products
- Filter by Store Type - Focus on 官方旗舰店, 品牌直营店
- Brand Verification - Check store badges, authenticity indicators
- Compare - Agent compares top options across official stores
- Reviews - Read user reviews, ratings, photo reviews
Phase 2: Selection (Agent-Assisted)
- Product Detail - Agent opens selected product page
- Price Analysis - Compare 原价 vs 活动价 vs 88VIP价
- Store Verification - Confirm 官方旗舰店 status
- Service Check - Verify 假一赔四, 七天无理由退换, 运费险
Phase 3: Cart & Pre-Order (Agent-Assisted with Login)
- Add to Cart - Agent adds item to cart (requires login)
- Cart Review - Agent shows cart contents, quantities
- Coupon Application - Agent checks 店铺券, 平台券, 88VIP discounts
- Address Selection - Agent confirms delivery address
- Order Summary - Agent generates complete order preview
Phase 4: Checkout (User-Controlled)
- Handoff - Agent presents final order details
- User Review - User confirms all details are correct
- Payment - ⚠️ User completes payment manually
- Confirmation - User shares order confirmation if desired
Agent Boundary: Stops at Phase 3. Never executes payment or final order submission.
Legacy: Decision-Only Mode (No Browser)
- Identify the user's shopping need
- Focus on public decision-relevant factors
- Explain trade-offs
- Give practical next-step advice
Output
For Shopping Assistance (v2.0)
Product Comparison
| # | 商品 | 价格 | 店铺类型 | 评分 | 服务保障 |
|---|---|---|---|---|---|
| 1 | ... | ... | 官方旗舰店 | ... | 假一赔四 |
Selected Product
- 名称:
- 原价 / 活动价 / 88VIP价:
- 店铺: 官方旗舰店
- 服务保障: 假一赔四, 七天无理由, 运费险
- 优惠券:
Cart Summary (if applicable)
- 商品小计:
- 店铺券抵扣:
- 平台券抵扣:
- 88VIP折扣:
- 应付总额:
Next Steps
- [Agent completed] ...
- [User action] 打开淘宝/天猫 App 完成支付
For Decision-Only Mode (Legacy)
Best Option
State the strongest current choice.
Why
List the main reasons.
Caveats
List meaningful concerns or trade-offs.
Final Advice
Give a direct practical suggestion.
Agent Execution Guide
When User Says "帮我买..." / "帮我下单..."
User: "帮我买天猫的化妆品"
↓
Step 1: Confirm Intent
"我来帮你搜索天猫的化妆品,筛选官方旗舰店,对比价格,加入购物车。
最后需要你确认订单并完成支付。可以吗?"
↓
Step 2: Discovery Phase (No login required)
- Search Tmall for "化妆品"
- Filter: 官方旗舰店 only
- Compare top 3 options
- Check 假一赔四, 品牌授权 badges
- Read reviews
↓
Step 3: Selection Phase (No login required)
- User picks one option
- Agent opens product page
- Confirm 官方旗舰店 status
- Check 88VIP price if applicable
- Show final price
↓
Step 4: Cart Phase (⚠️ Requires login)
"接下来需要登录你的淘宝/天猫账号才能加入购物车,
请确认是否继续?"
- If yes: proceed with browser automation
- If no: provide manual instructions
↓
Step 5: Order Generation (Requires login)
- Add to cart
- Apply 店铺券, 平台券, 88VIP discounts
- Select address
- Calculate final price
- Generate order preview
↓
Step 6: Handoff (User-controlled)
"订单已准备好,请检查:
[订单详情摘要]
👉 请手动完成支付:
1. 打开淘宝/天猫 App
2. 进入购物车
3. 点击结算
4. 确认地址和优惠券
5. 提交订单并支付"
Browser Automation Rules
Always announce before action:
- "正在搜索..."
- "正在筛选官方旗舰店..."
- "正在验证品牌授权..."
- "正在加入购物车..."
Snapshot key information:
- Product title, 原价, 活动价, 88VIP价
- Store badge (官方旗舰店/品牌直营)
- Service guarantees (假一赔四/七天无理由/运费险)
- Rating and review count
- Available coupons
- Brand authorization info
Stop conditions:
- Before any payment screen
- When CAPTCHA appears (hand to user)
- When login is required (ask first)
- When store is not 官方旗舰店 (warn user)
Login Handling
Option A: User already logged in (Chrome profile)
browser navigates to Tmall
If user profile has active session → proceed
If session expired → prompt user to login manually first
Option B: Manual mode (no login)
Agent provides:
- Exact search keywords
- Official store filter tips
- Brand verification checklist
- Step-by-step manual instructions
User executes manually
Tmall Store Types
| Store Badge | Meaning | Trust Level |
|---|---|---|
| 官方旗舰店 | Official flagship | ⭐⭐⭐⭐⭐ |
| 品牌直营店 | Brand direct | ⭐⭐⭐⭐⭐ |
| 专卖店 | Authorized specialty | ⭐⭐⭐⭐☆ |
| 专营店 | Category store | ⭐⭐⭐☆☆ |
Priority: 官方旗舰店 > 品牌直营店 > 专卖店 > 专营店
Service Guarantees
| Badge | Meaning |
|---|---|
| 假一赔四 | Counterfeit = 4x compensation |
| 七天无理由退换 | 7-day no-reason return |
| 运费险 | Free return shipping insurance |
| 极速退款 | Fast refund processing |
| 正品保障 | Authenticity guarantee |
88VIP Benefits
- Discount: 9.5折 on most items
- Coupons: Monthly coupon allowance
- Free Shipping: Selected items
- Priority: Customer service priority
Quality Bar
Do:
- ✅ Focus on official flagship stores
- ✅ Verify brand authenticity
- ✅ Use browser automation for search/cart
- ✅ Add to cart and apply coupons (with consent)
- ✅ Generate order preview with all discounts
- ✅ Stay honest about not doing payment operations
Do not:
- ❌ Pretend to log in (ask first)
- ❌ Recommend non-official stores for branded goods
- ❌ Store user data persistently
- ❌ Execute payment or final order submission
- ❌ Guarantee authenticity without verification