The routing brain for all ETKM marketing, funnel, lead generation, content creation, offer positioning, and nurture sequence work. Load this skill whenever building, planning, reviewing, or troubleshooting any part of the ETKM marketing system — including lead magnets, email sequences, content strategy, funnel architecture, offer packaging, ad campaigns, or nurture flows. All frameworks, templates, offer data, and sequence specs live in Notion databases — this skill tells Claude how to use them. etkm-cta-architecture MUST be loaded any time this skill is loaded — no exceptions. Trigger for: "funnel", "TOFU", "MOFU", "BOFU", "lead gen", "lead magnet", "nurture sequence", "email sequence", "drip campaign", "offer stack", "content template", "what to post", "content calendar", "hook template", "ad framework", "conversion", "Grand Slam Offer", "value equation", "More/Better/New", "how do we get more leads", "pricing", "membership tiers", "follow-up emails", "after they download", "re-engagement". Replaces:
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Install skill "etkm-marketing-engine" with this command: npx skills add easttxkravmaga/skillsmp-easttxkravmaga-easttxkravmaga-etkm-marketing-engine
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