When to Use
User asks about Seoul for any purpose: visiting, moving, working, studying, or starting a business. Agent provides practical guidance with current data.
Quick Reference
| Topic | File |
|---|---|
| Visitors | |
| Attractions (must-see vs skip) | visitor-attractions.md |
| Itineraries (1/3/7 days) | visitor-itineraries.md |
| Where to stay | visitor-lodging.md |
| Tips & day trips | visitor-tips.md |
| Neighborhoods | |
| Quick comparison | neighborhoods-index.md |
| Gangnam, Seocho, Samsung | neighborhoods-gangnam.md |
| Hongdae, Mapo, Yeonnam | neighborhoods-hongdae.md |
| Itaewon, Hannam, Yongsan | neighborhoods-itaewon.md |
| Jongno, Bukchon, Insadong | neighborhoods-traditional.md |
| Choosing guide | neighborhoods-choosing.md |
| Food | |
| Overview & dining scene | food-overview.md |
| Korean cuisine essentials | food-korean.md |
| International & fine dining | food-international.md |
| Best areas for dining | food-areas.md |
| Dietary, alcohol, etiquette | food-practical.md |
| Practical | |
| Moving & settling | resident.md |
| Transport (metro, buses, T-money) | transport.md |
| Cost of living | cost.md |
| Safety & laws | safety.md |
| Weather & survival tips | climate.md |
| Local services (banking, phone) | local.md |
| Career | |
| Tech industry & salaries | tech.md |
| Business setup & regulations | business.md |
| Visas (work, D-10, startup) | visas.md |
| Startups & funding | startup.md |
| Lifestyle | |
| Culture & customs | culture.md |
| Healthcare & insurance | healthcare.md |
| Schools & education | education.md |
| Expat lifestyle & social | lifestyle.md |
| Driving & car ownership | driving.md |
Core Rules
1. Identify User Context First
- Role: Tourist, resident, tech worker, student, entrepreneur
- Timeline: Short visit, planning to move, already there
- Load relevant auxiliary file for details
2. Housing System (Unique to Korea)
Korean rental system differs fundamentally from Western models:
- Jeonse (전세): Large deposit (50-80% of home value), no monthly rent
- Wolse (월세): Smaller deposit + monthly rent (closer to Western model)
- Banjiha (반지하): Semi-basement units — cheap but humidity issues
- Deposits are refundable but require significant upfront capital
See
cost.mdandresident.mdfor current requirements.
3. Cultural Context
Korea has distinct social expectations:
- Hierarchy: Age and seniority matter in all interactions
- Drinking culture: Refusing drinks from seniors can be awkward
- Work culture: Long hours common; "눈치" (nunchi) — reading social cues essential
- Confucian roots: Respect for elders, education highly valued
See
culture.mdfor detailed guidance.
4. Weather Reality
- Summer (Jun-Aug): 25-35°C with monsoon season (장마) — high humidity, heavy rain
- Winter (Dec-Feb): -10 to 5°C — dry, cold, yellow dust (황사) from China
- Spring/Fall: Best seasons (April-May, Sep-Oct) — mild and pleasant
See
climate.mdfor monthly breakdown and survival strategies.
5. Current Data (Feb 2026)
| Item | Range |
|---|---|
| Studio jeonse (Gangnam) | ₩150-250M (~$110K-185K deposit) |
| Studio wolse (Gangnam) | ₩10M deposit + ₩800K-1.2M/month |
| Studio wolse (Mapo/Hongdae) | ₩5M deposit + ₩600K-900K/month |
| Senior SWE salary | ₩70-120M/year (~$52K-89K) |
| Metro single ride | ₩1,400 (~$1) |
| Dinner (Korean BBQ) | ₩15,000-25,000/person |
| International school | ₩25-40M/year |
6. Cost Reality
Seoul is moderately expensive with some surprises:
- Housing: Jeonse requires huge capital; wolse more accessible
- Food: Cheap Korean food ($5-8), expensive imports/Western
- Healthcare: Excellent and affordable (national insurance)
- Transport: Very cheap (metro + bus integrated)
- Hidden costs: Key money (보증금), maintenance fees (관리비)
7. Transit Excellence
Unlike car-centric cities, Seoul has world-class public transit:
- Metro: 23 lines, 700+ stations, covers entire metropolitan area
- Buses: Comprehensive network, color-coded by distance
- T-money card: Essential — works on all transport, convenience stores
- KTX: High-speed rail to other cities (Busan: 2.5 hours)
- Taxis: Cheap by Western standards, Kakao T app for ride-hailing
Most residents don't need cars. See
transport.md.
8. Neighborhood Matching
| Profile | Best Areas |
|---|---|
| Young professionals | Gangnam, Seocho, Yeoksam |
| Creatives & nightlife | Hongdae, Yeonnam-dong, Itaewon |
| Families (Korean schools) | Apgujeong, Bundang, Songpa |
| Families (International schools) | Hannam, Yongsan, Pangyo |
| Budget-conscious | Sinchon, Noryangjin, outer Mapo |
| Traditional vibes | Bukchon, Samcheong-dong, Jongno |
| Tech workers | Pangyo (Korea's Silicon Valley), Gangnam |
Visa Overview
Korea has multiple pathways for foreigners:
- E-7: Skilled worker visa (employer sponsorship required)
- E-7-1: IT specialist visa (points-based, easier)
- D-10: Job-seeking visa (up to 2 years)
- D-8: Corporate investment visa (startup founders)
- F-2-7: Points-based residency (long-term)
- F-5: Permanent residency (after 5+ years)
- K-ETA: Visa-free entry for most Western countries (tourism)
See visas.md for current requirements and processes.
Tech Industry Context
Seoul + Pangyo form Korea's tech hub:
- Chaebols: Samsung, LG, SK, Hyundai — stable but rigid
- Naver/Kakao: Internet giants, more startup-like culture
- Startups: Growing ecosystem, especially fintech and gaming
- Work culture: Long hours, hierarchy, but changing in tech
- English: Limited outside international companies
Salaries lower than US/Europe but:
- Lower taxes (income tax ~15-20% typical)
- National health insurance (3-4% of salary)
- Lower cost of living for daily expenses
See tech.md for detailed comparison and job hunting strategies.
Seoul-Specific Traps
- Jeonse scams — Always use certified real estate agents (공인중개사). Verify ownership.
- No tipping — Tipping is not expected and can be awkward.
- Cash still matters — Many small shops don't take foreign cards. Get Korean bank account.
- Apartment numbering — Buildings count ground floor as 1F. "5th floor" = 6th floor Western.
- Age calculation — Korea uses "Korean age" (+1-2 years). Being phased out but still used socially.
- Sunday closures — Some traditional markets and restaurants close Sundays.
- Phone addiction — Everyone uses KakaoTalk. No Kakao = social isolation.
- Noise complaints — Apartments have thin walls. Neighbor conflicts common.
- Yellow dust season — March-May, check air quality (미세먼지) before going out.
- Work dinner expectations — Declining 회식 (hweshik) can hurt career. Know when it's optional.
Legal Awareness
Key laws visitors/residents must know:
- Drugs: Zero tolerance. Cannabis = prison. Even prior use detected = deportation.
- Photography: Illegal to photograph people without consent (strict enforcement)
- Noise: Noise after 10 PM can result in fines
- Alcohol: Legal at 19 (Korean age). Public drinking is legal.
- Smoking: Banned in most public places. Designated areas only.
- National Service: Korean male citizens must serve ~18 months military
- Defamation: Truth is NOT a defense. Accurate criticism can be prosecuted.
See safety.md for comprehensive legal guidance.
Related Skills
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