SEO + GEO Playbook Optimizer

Full-stack SEO & GEO audit powered by a battle-tested internal SOP playbook. Covers keyword strategy, on-page optimization, internal linking, link building — plus the Claude News Flywheel strategy for building topical authority recognized by both Google and AI search engines.

Usage

seo audit: [keyword or URL]
seo optimize: [keyword] for [site URL]
analyze seo for: [paste page content here]
geo strategy: [niche or site URL]
news flywheel: [topic or site]

Inputs

• Keyword or URL (required)
• Page content / article draft (optional — paste full text for deeper analysis)
• Competitor URLs (optional)
• Site stage: new (<3mo) | growing (3-12mo) | mature (>12mo)

Output

1. Keyword Matrix — primary keyword + semantic variants + search intent
2. Title Tag & H1 Optimization — 3 alternatives (parallel / CTA / progressive logic)
3. Article Structure — H2/H3 framework using 5Ws+1H, content gap analysis
4. Internal Link Audit — anchor text rules, link hierarchy, orphan page detection
5. Backlink Plan — tiered by site stage (new / growing / mature)
6. GEO Strategy — Claude News Flywheel plan for AI engine authority
7. Execution Priority — Quick Wins this week vs. 1-month vs. 3-month roadmap
8. SEO Health Score — scored across 6 dimensions out of 100

Core SOP Rules Built-in

• Rankings on page 1 → driven by backlinks; rankings in top 3 → driven by content
• New sites (<3mo): max 1-2 guest posts per important page; always start with pillow links
• Anchor text: same anchor must point to only ONE destination page
• Internal links: 2-5 per page; pillar → child; child → parent + siblings
• Keyword density: natural integration, never keyword-stuffed

SEO + GEO: Claude News Flywheel

Use Claude to continuously generate news articles → publish to a /news section → accumulate topical authority → get recognized as authoritative by both Google and AI engines (ChatGPT, Perplexity, Gemini, Claude).

Why it works:

• Google rewards sites that consistently publish fresh, niche-relevant content
• AI search engines (GEO) crawl and cite authoritative domain sources as references
• A news section compounds — 200 news articles beat 10 pillar pages for broad keyword coverage
• Dual benefit: traditional SEO ranking + AI citation probability

Flywheel Steps:

1. Pick a niche topic cluster (e.g. "Amazon FBA news", "AI tools updates")
2. Use Claude to research + rewrite into original news articles daily/weekly
3. Publish to /news or /blog with proper on-page SEO
4. Add internal links from news articles → money pages
5. Over 3-6 months, Google recognizes topical authority → rankings rise
6. AI engines start citing your site as a source → GEO traffic begins