seo-audit-report

Run comprehensive SEO audits on any website and generate actionable reports. Use when the user asks to audit a website's SEO, check technical SEO issues, analyze on-page optimization, review meta tags, check page speed indicators, find broken links, analyze heading structure, or generate an SEO improvement plan. Outputs a scored report with prioritized recommendations.

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Install skill "seo-audit-report" with this command: npx skills add Johnnywang2001/seo-audit-report

SEO Audit Report

Run full SEO audits from your agent and get actionable, scored reports.

Quick Start

python3 scripts/seo_audit.py --url https://example.com

Commands

Full Audit

python3 scripts/seo_audit.py --url https://example.com --depth 3

Crawls up to --depth pages from the starting URL.

Quick Check (single page)

python3 scripts/seo_audit.py --url https://example.com/page --quick

Generate Report

python3 scripts/seo_audit.py --url https://example.com --output report.md

What Gets Audited

Technical SEO

  • HTTPS enforcement and redirect chains
  • Robots.txt presence and configuration
  • Sitemap.xml detection and validation
  • Canonical tag usage
  • Mobile viewport meta tag
  • Page load indicators (response time, content size)
  • HTTP status codes across crawled pages

On-Page SEO

  • Title tag (presence, length, keyword usage)
  • Meta description (presence, length, uniqueness)
  • Heading hierarchy (H1-H6 structure)
  • Image alt text coverage
  • Internal/external link ratio
  • Content length analysis
  • Open Graph and Twitter Card tags

Content Quality Signals

  • Word count per page
  • Heading-to-content ratio
  • Duplicate title/description detection
  • Thin content pages (<300 words)

Link Health

  • Broken internal links (4xx/5xx)
  • Orphan pages (no internal links pointing to them)
  • External link count and diversity

Scoring

Each audit category is scored 0-100:

ScoreRatingMeaning
90-100ExcellentNo significant issues
70-89GoodMinor improvements possible
50-69FairNotable issues to address
0-49PoorCritical issues found

Overall score is a weighted average:

  • Technical: 35%
  • On-Page: 35%
  • Content: 15%
  • Links: 15%

Report Format

Reports are markdown with:

  • Executive summary with overall score
  • Category breakdowns with individual scores
  • Prioritized issue list (Critical → Low)
  • Specific fix recommendations per issue
  • Comparison benchmarks

Advanced

See references/seo-checklist.md for the complete 50+ point checklist used in audits.

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