SEM投放

提供SEM投放的可落地指南与SOP。在开展SEM投放相关工作时调用。

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Install skill "SEM投放" with this command: npx skills add codekungfu/sem-ads

SEM投放 (sem-ads)

使用场景

  • 以付费渠道（Baidu/Google）快速获取意向流量并验证投放回报。

账户结构

  • 账户→计划→单元→关键词与创意；分层匹配策略（精确/短语/广泛）；
  • 否定词库与黑名单维护；落地页与转化跟踪打通。

出价与预算

  • tCPA/tROAS自动出价；时段与地域分配；设备与人群定向；
  • A/B测试创意文案、扩展链接、附加信息。

数据与优化

  • 关注关键词质量得分、CTR、CVR、首屏加载；用搜索词报告扩充词库；
  • 转化漏斗与ROI看板；周度复盘与预算调优。

合规

  • 真实资质与备案；医疗、金融等行业需特殊资质；遵循广告法。

生成日期：2026-03-17

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