Social Graphics Skill

Overview

Social Graphics creates platform-specific visual content optimized for engagement. This skill teaches you to generate graphics that perform well on each platform.

Keywords: social media graphics, social posts, platform-optimized, Instagram graphics, LinkedIn posts, Twitter graphics, TikTok graphics, social content

Core Methodology

Social graphics have three layers:

• Platform Optimization — Size, format, and best practices

• Visual Design — Eye-catching composition and colors

• Message Integration — Text, CTA, and messaging

Platform Specifications

Platform 1: Instagram

Dimensions:

• Feed Post: 1080x1080 (square)

• Story: 1080x1920 (vertical)

• Reel: 1080x1920 (vertical)

• Carousel: 1080x1350 (portrait)

Best Practices:

• Vibrant colors, high contrast

• Text overlay (top or bottom)

• Call-to-action visible

• Trending aesthetic

• 2-3 second hook

Prompt Template:

Instagram [post type] graphic, [subject], [color palette], [composition], eye-catching, high contrast, professional design, [mood], 1080x1080, trending on instagram, modern aesthetic

Platform 2: LinkedIn

Dimensions:

• Feed Post: 1200x627 (landscape)

• Document: 1200x1500 (portrait)

• Video: 1200x675 (landscape)

Best Practices:

• Professional aesthetic

• Clear, readable text

• Business-focused imagery

• Credible, authoritative

• Value-focused messaging

Prompt Template:

LinkedIn professional graphic, [subject], [color palette], professional design, business aesthetic, [mood], 1200x627, corporate quality, trending on linkedin, authoritative

Platform 3: Twitter/X

Dimensions:

• Tweet Image: 1024x512 (landscape)

• Recommended: 1200x675 (landscape)

Best Practices:

• Bold, simple design

• High contrast

• Readable text

• Quick visual impact

• Trending style

Prompt Template:

Twitter graphic, [subject], bold design, high contrast, [color palette], simple composition, eye-catching, 1024x512, trending on twitter, modern aesthetic

Platform 4: TikTok

Dimensions:

• Video: 1080x1920 (vertical)

• Thumbnail: 1280x720 (landscape)

Best Practices:

• Vertical format

• Trending sounds/music

• Quick cuts

• Bold text overlays

• Energetic, fun

• Authentic feel

Prompt Template:

TikTok graphic, [subject], vertical format, 1080x1920, trendy aesthetic, bold colors, eye-catching, energetic mood, modern design, trending on tiktok, authentic style

Platform 5: Pinterest

Dimensions:

• Standard Pin: 1000x1500 (portrait)

• Idea Pin: 1000x1200 (portrait)

Best Practices:

• Vertical orientation

• Inspiring imagery

• Clear, readable text

• Trending colors

• High-quality photography

Prompt Template:

Pinterest pin graphic, [subject], vertical format, 1000x1500, inspiring aesthetic, [color palette], professional design, trending on pinterest, high-quality, eye-catching

Design Elements

Element 1: Color Palette

From Your Creative Strategist Guide:

• Use primary colors for main elements
• Secondary colors for accents
• Ensure high contrast for readability
• Consider platform color trends

Element 2: Typography

• Bold, readable fonts
• Clear hierarchy (headline, subheading, body)
• High contrast with background
• Limited fonts (2-3 maximum)
• Professional or trendy based on brand

Element 3: Composition

• Rule of thirds for balanced design
• Clear focal point
• Negative space for breathing room
• Visual hierarchy
• Eye-catching arrangement

Element 4: Visual Elements

• Icons or graphics
• Product images
• Lifestyle photography
• Geometric shapes
• Textures or patterns

Complete Social Graphics Prompts

Instagram Feed Post

Instagram feed post graphic, [topic/product], vibrant [color palette], eye-catching composition, modern design, rule of thirds, high contrast, professional quality, 1080x1080, trending on instagram, social media aesthetic

LinkedIn Professional Post

LinkedIn professional graphic, [topic], corporate [color palette], professional design, authoritative aesthetic, business-focused, clean composition, 1200x627, trending on linkedin, high-quality

Twitter Promotional Post

Twitter promotional graphic, [topic], bold design, high contrast, [color palette], simple composition, eye-catching, 1024x512, trending on twitter, modern aesthetic, professional quality

TikTok Trending Post

TikTok trending graphic, [topic], vertical format, 1080x1920, trendy aesthetic, bold colors, energetic mood, eye-catching, modern design, authentic style, high engagement potential

Pinterest Inspiration Pin

Pinterest inspiration pin, [topic], vertical format, 1000x1500, inspiring aesthetic, [color palette], professional design, high-quality imagery, trending on pinterest, eye-catching, aspirational mood

Text Overlay Best Practices

Headline Text

• Large, bold, readable
• 5-10 words maximum
• Clear value proposition
• High contrast with background
• Professional or trendy font

Body Text

• Secondary information
• 1-2 lines maximum
• Readable size
• Supports headline
• Clear call-to-action

Call-to-Action

• "Learn More"
• "Shop Now"
• "Discover"
• "Join Us"
• "Click Link in Bio"
• Clear, action-oriented

How to Use This Skill

• Choose Your Platform — Which platform are you posting to?

• Select Your Dimensions — Use platform specifications

• Define Your Message — What's the main message?

• Choose Your Design Style — Professional, trendy, minimalist?

• Build Your Prompt — Combine all elements

• Generate Image — Use Image Generation skill

• Add Text — Add headline, body, CTA in design tool

• Test — Review before posting

Integration with Other Skills

Social Graphics works with:

• Creative Strategist — Your style guide informs design

• Image Generation — Uses FAL.ai to create graphics

• Product Photography — Product images become social assets

• Brand Asset — Graphics use brand elements

Platform-Specific Tips

Instagram: Use trending colors, high engagement visuals, clear CTA

LinkedIn: Professional aesthetic, value-focused, authoritative tone

Twitter: Bold, simple, high contrast, trending style

TikTok: Vertical, trendy, energetic, authentic feel

Pinterest: Inspiring, vertical, high-quality, aspirational

Pro Tips

Consistency: Use same color palette and style across platforms

Trending: Reference trending aesthetics for each platform

Testing: Test different designs and measure engagement

Timing: Post at optimal times for each platform

Hashtags: Research relevant hashtags for each platform

Engagement: Include clear CTA to drive engagement

Branding: Maintain brand identity across all platforms

Common Pitfalls

Wrong Dimensions — Use platform-specific sizes

Poor Contrast — Ensure text is readable

Cluttered Design — Keep design clean and focused

Weak CTA — Make action clear and compelling

Inconsistent Branding — Use your Creative Strategist guide

Ignoring Trends — Stay current with platform trends

Low Quality — Use high-resolution images and professional design

Troubleshooting

Text Not Readable

• Increase text size

• Add text shadow or background

• Increase contrast with background

• Use bolder font

Design Looks Cluttered

• Remove unnecessary elements

• Add more negative space

• Simplify color palette

• Focus on one main message

Not Getting Engagement

• Review trending designs on platform

• Increase contrast and vibrancy

• Make CTA more compelling

• Test different compositions

Inconsistent Across Platforms

• Reference your Creative Strategist guide

• Use consistent color palette

• Maintain brand elements

• Adapt design to platform specs

Next Steps

Once you're creating social graphics, move to Skill 06: Brand Asset to create comprehensive brand elements.