seo-aeo-best-practices

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

Implementing metadata and Open Graph tags
Creating sitemaps and robots.txt
Adding JSON-LD structured data
Optimizing content for featured snippets
Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

Resources

Start with the one resource that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See resources/ for detailed guidance:

resources/eeat-principles.md — EEAT implementation and author schema
resources/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
resources/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
resources/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)