Orchestrator

This skill acts as a routing system for marketing projects - diagnosing needs, recommending the right skills, and sequencing them for comprehensive campaign execution.

Objective

Help users navigate the marketing skills suite by identifying the right skill(s) for their needs and sequencing them effectively for multi-step projects.

The 10 Marketing Skills Available

Foundation Layer

Skill Purpose Use When

brand-voice

Define consistent communication Starting from scratch, content sounds generic, need consistency

positioning-angles

Find market differentiation New product, competitive market, unclear positioning

Strategy Layer

Skill Purpose Use When

keyword-research

Identify content opportunities Building content strategy, filling calendar, finding topics

lead-magnet

Create opt-in offers Growing email list, launching product, need leads

Execution Layer

Skill Purpose Use When

direct-response-copy

Write conversion-focused copy Sales pages, landing pages, any conversion goal

seo-content

Create search-optimized articles Blog posts, pillar content, organic traffic goals

newsletter

Build recurring engagement Regular audience communication, email content

email-sequences

Automate customer journeys Welcome flows, launches, conversions, onboarding

Distribution Layer

Skill Purpose Use When

content-atomizer

Repurpose across platforms Maximizing content ROI, filling calendars, multi-platform

Diagnostic Questions

To identify the right skill, ask:

1. What's the primary goal?

• Build awareness → seo-content , content-atomizer , newsletter

• Generate leads → lead-magnet , direct-response-copy , email-sequences

• Convert to sales → direct-response-copy , email-sequences

• Retain customers → email-sequences , newsletter

• Define brand → brand-voice , positioning-angles

• Plan content → keyword-research

2. What assets exist already?

• Nothing (starting fresh) → Start with brand-voice , then positioning-angles

• Brand guidelines only → Move to strategy layer

• Some content exists → content-atomizer to maximize it

• Email list exists → email-sequences or newsletter

• Traffic exists → lead-magnet to capture it

3. What's the timeline?

• Immediate results → direct-response-copy , lead-magnet

• This quarter → seo-content , email-sequences , newsletter

• Long-term foundation → brand-voice , positioning-angles , keyword-research

4. What's the primary channel?

• Organic search → seo-content , keyword-research

• Email marketing → email-sequences , newsletter , lead-magnet

• Social media → content-atomizer , newsletter (repurposing)

• Landing pages/ads → direct-response-copy , lead-magnet

• Multiple channels → Start with brand-voice for consistency

Skill Selection Matrix

Quick reference for common situations:

Situation Primary Skill Supporting Skills

"I need more leads" lead-magnet

direct-response-copy , email-sequences

"My sales page isn't converting" direct-response-copy

brand-voice , positioning-angles

"I don't know what to write about" keyword-research

seo-content

"I need organic traffic" seo-content

keyword-research , content-atomizer

"My emails aren't working" email-sequences

brand-voice , direct-response-copy

"I'm launching a product" email-sequences (launch) direct-response-copy , lead-magnet

"Everything sounds generic" brand-voice

Then re-apply voice to all content

"Competitors all sound the same" positioning-angles

direct-response-copy

"I can't keep up with content" content-atomizer

newsletter

"Starting a newsletter" newsletter

brand-voice , keyword-research

"I have no idea where to start" This skill (orchestrator ) Then brand-voice , positioning-angles

Sequencing Playbooks

Common multi-skill workflows:

Playbook 1: New Product Launch

Goal: Take a new product to market Timeline: 4-8 weeks

Week 1-2: brand-voice → Define how we sound ↓ Week 2-3: positioning-angles → Find differentiation ↓ Week 3-4: lead-magnet → Build pre-launch list ↓ Week 4-5: direct-response-copy → Create sales page ↓ Week 5-6: email-sequences (launch) → Build launch sequence ↓ Week 6+: content-atomizer → Promote across channels

Playbook 2: Content Engine

Goal: Build sustainable organic traffic Timeline: Ongoing, quarterly planning

Quarter Start: keyword-research → Identify Q's topics ↓ Ongoing: seo-content → Create pillar articles ↓ Weekly: content-atomizer → Repurpose for social ↓ Weekly: newsletter → Share with subscribers ↓ As needed: lead-magnet → Capture traffic as leads

Playbook 3: Lead Generation System

Goal: Build email list and nurture to conversion Timeline: 2-4 weeks setup, ongoing operation

Week 1: brand-voice → Ensure consistent messaging ↓ Week 1-2: lead-magnet → Create opt-in offer ↓ Week 2: direct-response-copy → Build landing page ↓ Week 2-3: email-sequences (welcome) → Build welcome flow ↓ Week 3-4: email-sequences (nurture) → Build nurture flow ↓ Week 4: email-sequences (conversion) → Build sales sequence

Playbook 4: Brand Refresh

Goal: Establish clear brand identity and voice Timeline: 2-3 weeks

Week 1: brand-voice → Define new voice guidelines ↓ Week 1-2: positioning-angles → Clarify differentiation ↓ Week 2-3: Apply voice to existing: - direct-response-copy (update pages) - email-sequences (update flows) - newsletter (align templates) - seo-content (audit existing)

Playbook 5: Email Marketing Setup

Goal: Build complete email marketing system Timeline: 3-4 weeks

Week 1: lead-magnet → Create opt-in offer ↓ Week 1-2: direct-response-copy → Landing page for magnet ↓ Week 2: email-sequences (welcome) → Welcome flow ↓ Week 2-3: email-sequences (nurture) → Nurture flow ↓ Week 3-4: newsletter → Set up regular broadcasts ↓ As needed: email-sequences (conversion) → Sales sequences

Handoff Guidance

When moving between skills, pass this context:

From → To Context Transfer

brand-voice → All other skills

• Voice profile (4 dimensions)

• This-but-not-that guidelines

• Vocabulary do's and don'ts

positioning-angles → direct-response-copy

• Chosen positioning statement

• Key differentiators

• Competitive context

keyword-research → seo-content

• Target keyword

• Search intent analysis

• Competitor content gaps

lead-magnet → email-sequences

• Lead magnet topic/promise

• Audience expectations

• Natural next steps

seo-content → content-atomizer

• Full article content

• Key insights to extract

• Target platforms

Single-Skill Quick Start

If you know you need just one skill:

"I want to..." Go directly to

"...define our brand voice" brand-voice

"...find our positioning" positioning-angles

"...plan content topics" keyword-research

"...create an opt-in offer" lead-magnet

"...write a landing page" direct-response-copy

"...write a blog post for SEO" seo-content

"...send a newsletter" newsletter

"...build email automation" email-sequences

"...repurpose content" content-atomizer

Output Format

When diagnosing needs, provide:

• Situation Assessment: Summary of the user's current state and goals

• Recommended Skill(s): Primary and supporting skills

• Sequencing Plan: Order of operations if multiple skills needed

• Timeline Estimate: Rough phases for the work

• Quick Start: First action to take

How to Use This Skill

This skill (orchestrator ) is the starting point when:

• You're unsure which skill to use

• You have a complex, multi-faceted marketing goal

• You want to build a comprehensive marketing system

• You're planning a major campaign or launch

After diagnosis, invoke the recommended skill(s) directly for detailed execution.