BRIDGEBOUND Category III: Based on Likely "In Market" (20 Triggers)

Adjacent Vendors (7 Triggers)

1. Recently Purchased Adjacent Vendor (Channel Partner) - New tech stack addition
2. Current Customers of Adjacent Vendor (Non-Channel Partner) - Complementary tools
3. In-Cycle with Adjacent Vendor (Channel Partner) - Active evaluation
4. Engaged with Adjacent Vendor's Company Page - Vendor interest
5. Followers of Adjacent Vendor's Company Page - Following adjacent tools
6. Engaged with Adjacent Vendor's Employees - Employee engagement
7. Mutual Connections with Adjacent Vendor's Employees - Shared network

Competitors (9 Triggers)

8. Competitor's Churned Customers (Left a Negative Review) - Unhappy churners
9. Competitor's Churned Customers (Through Disintegration) - Forced churn
10. Competitor's Customers (Through Competitor's Website) - Identified users
11. Competitor's Customers (Through Integration) - Integration data
12. In-Cycle with Competitors (Through Word of Mouth) - Active evaluation
13. Engaged with Competitor's Company Page - Competitor interest
14. Followers of Competitor's Company Page - Following competitors
15. Engaged with Competitor's Employees - Employee engagement
16. Mutual Connections with Competitor's Employees - Shared network

Time-Based (4 Triggers)

17. Annual Event (Ex. Taxes) - Recurring annual needs
18. Regular Event (Ex. Olympics) - Periodic events
19. Seasonal Needs (Ex. Summer for HVAC) - Seasonal demand
20. Act of God (One-Time Event) - Unexpected events

Competitor Displacement Template

Just saw your review of {{competitor}}...

We researched and tested 3 alternatives (that don't suck).

Shall I send the report to you?

Cheers,
[Name]

Adjacent Vendor Play

Logic: If they bought Tool A, they likely need Tool B

Examples:

• Bought Salesforce → Need Salesforce add-ons
• Bought HubSpot → Need marketing automation
• Bought Snowflake → Need data tools

Timing: 2-4 weeks after adjacent vendor purchase

Combines with

Example prompts

Build a campaign targeting companies that just purchased Salesforce.

How do I find churned customers from my competitor on G2?

Create an outreach strategy for trigger #17 (Annual Event) targeting tax season.