BRIDGEBOUND Category II: Based on History (16 Triggers)

Demo Pipeline (3 Triggers)

1. Requested a Demo But Didn't Schedule One - Demo request abandonment
2. Agreed to a Demo & No-Showed - No-show follow-up
3. Prospects Who "Abandoned the Chat" - Chat abandonment

Closed-Lost (5 Triggers)

4. Demoed in the Past (Ghosted or Went Dark) - Ghosted prospects
5. Went with a Competitor & Up on Renewal - Competitor renewal timing
6. You Messed Up (Ex. Objection of No Budget) - Past objection resolution
7. Didn't Hit ICC (Size) - Company grew into ICP
8. Didn't Hit ICC (Criteria that DQs) - Criteria changed

Executive Churn / UserGems (3 Triggers)

9. Customers Who Went to Another Company - Champion tracking
10. Customers Who Changed Roles Internally - Internal moves
11. Prospective Company New Hires, Who Never Used Your Product - New decision makers

Email Engagement (3 Triggers)

12. Opened Prospecting Emails - Email openers
13. Opened Prospecting Emails (Aggressively) - Multiple opens
14. Received an OOO to Prospecting Emails - OOO responses (timing intel)

Reciprocity (2 Triggers)

15. Companies that Sold You THEIR Product (Tit for Tat) - Vendor relationships
16. Competitors of Your Current Customers - Competitive intelligence

Re-Engagement Template

Subject: since we last talked

{{firstName}},

When we talked in {{month}}, you mentioned {{objection}}.

Since then, we've {{improvement}}.

Worth another look?

Timing Considerations

Combines with

Example prompts

Create a win-back campaign for closed-lost deals from 6 months ago.

How do I track when competitors' customers are up for renewal?

Write a sequence for trigger #9 (Customers Who Went to Another Company).