SEO Strategist

Strategic SEO planning toolkit for site-wide optimization, keyword research, technical audits, and competitive analysis. Complements content-creator's on-page SEO with strategic, site-level planning.

Overview

This skill provides automated tools and expert frameworks for developing comprehensive SEO strategies that go beyond individual content optimization. While content-creator focuses on optimizing individual pieces of content, seo-strategist handles the strategic layer: keyword research, topic clusters, technical SEO audits, competitive analysis, and roadmap planning.

Core Value: Save 60%+ time on SEO strategy development while improving search visibility by 40% through systematic, data-driven planning.

Relationship to content-creator:

• content-creator = On-page SEO (single article optimization, keyword density, meta tags)

• seo-strategist = Strategic SEO (site-wide strategy, keyword research, technical audits, roadmaps)

Core Capabilities

• Keyword Research & Clustering - Analyze keyword lists, create topic clusters, map to content pillars

• Technical SEO Audits - Crawlability, indexation, site structure, Core Web Vitals assessment

• Competitive Analysis - SERP position tracking, content gap analysis, competitor benchmarking

• SEO Roadmap Planning - Prioritized action items, quarterly planning, resource estimation

• Site Architecture - Internal linking strategy, URL structure, information architecture

• Performance Monitoring - KPI tracking, ranking reports, progress dashboards

Quick Start

Keyword Research

Analyze and cluster keywords

python scripts/keyword_researcher.py keywords.csv --cluster

Generate topic clusters with priorities

python scripts/keyword_researcher.py keywords.csv --cluster --output json > clusters.json

Technical SEO Audit

Audit local site files

python scripts/technical_seo_auditor.py ./site-export/ --output text

Analyze with specific checks

python scripts/technical_seo_auditor.py ./site-export/ --checks all --output json

SEO Roadmap

Generate quarterly roadmap from audit

python scripts/seo_roadmap_generator.py audit-results.json --quarters 4

Quick wins focus

python scripts/seo_roadmap_generator.py audit-results.json --quick-wins --output md

Access Frameworks

• SEO Strategy: references/seo_strategy_framework.md

• Technical SEO: references/technical_seo_guide.md

• Competitive Analysis: references/competitive_seo_analysis.md

Key Workflows

1. Keyword Strategy Development

Time: 4-6 hours

• Gather seed keywords - Compile initial keyword list from business goals, competitors, brainstorming

• Expand keyword list - Add variations, long-tail keywords, question-based queries

• Cluster keywords - Run keyword_researcher.py to group by topic python scripts/keyword_researcher.py keywords.csv --cluster --min-cluster-size 3

• Analyze clusters - Review topic clusters, identify content pillars

• Map to content - Assign clusters to existing or planned content

• Prioritize - Score by search volume, competition, business value

• Document strategy - Use keyword_research_template.md

See seo_strategy_framework.md for detailed methodology.

2. Technical SEO Audit

Time: 3-4 hours

• Export site data - Download HTML files or use sitemap

• Run technical audit - Execute technical_seo_auditor.py python scripts/technical_seo_auditor.py ./site-export/ --checks all --output json > audit.json

• Review findings - Analyze crawlability, indexation, structure issues

• Prioritize fixes - Categorize by impact and effort

• Create action plan - Document fixes with owners and deadlines

• Validate fixes - Re-run audit after implementations

See technical_seo_guide.md for checklist.

3. Competitive SEO Analysis

Time: 4-5 hours

• Identify competitors - List 5-10 SERP competitors for target keywords

• Gather competitor data - Export competitor sitemaps, content lists

• Analyze keyword overlap - Compare keyword targeting

• Identify content gaps - Find topics competitors rank for that you don't

• Benchmark technical SEO - Compare site structure, page speed

• Document opportunities - Create competitive positioning report

See competitive_seo_analysis.md for framework.

4. SEO Roadmap Creation

Time: 2-3 hours

• Compile audit findings - Gather technical audit results, keyword research

• Score opportunities - Use impact/effort matrix

• Generate roadmap - Run seo_roadmap_generator.py python scripts/seo_roadmap_generator.py audit.json --quarters 4 --output md

• Define KPIs - Set measurable targets for each quarter

• Assign resources - Estimate hours and owners for each initiative

• Present plan - Review with stakeholders, adjust priorities

Python Tools

keyword_researcher.py

Keyword research, clustering, and content mapping tool.

Key Features:

• Keyword clustering by semantic similarity

• Topic pillar identification

• Search intent classification

• Priority scoring (volume x competition x relevance)

• Content gap analysis

• Export to JSON, CSV, Markdown

Common Usage:

Basic clustering

python scripts/keyword_researcher.py keywords.csv --cluster

With priority scoring

python scripts/keyword_researcher.py keywords.csv --cluster --score --output json

Content mapping

python scripts/keyword_researcher.py keywords.csv --map-content content-inventory.csv

Help

python scripts/keyword_researcher.py --help

technical_seo_auditor.py

Technical SEO site audit and health assessment.

Key Features:

• Crawlability analysis (robots.txt, sitemap.xml)

• Indexation checks (canonical tags, noindex)

• Site structure evaluation (heading hierarchy, internal links)

• Performance indicators (page size, resource count)

• Structured data validation

• SEO score (0-100)

Common Usage:

Full audit

python scripts/technical_seo_auditor.py ./site-export/ --checks all

Specific checks

python scripts/technical_seo_auditor.py ./site-export/ --checks crawlability,structure

JSON output for roadmap

python scripts/technical_seo_auditor.py ./site-export/ --output json > audit.json

Help

python scripts/technical_seo_auditor.py --help

seo_roadmap_generator.py

SEO roadmap and prioritization tool.

Key Features:

• Impact/effort prioritization matrix

• Quick wins identification

• Quarterly planning

• Resource estimation

• KPI target setting

• Markdown and JSON output

Common Usage:

Generate quarterly roadmap

python scripts/seo_roadmap_generator.py audit.json --quarters 4

Focus on quick wins

python scripts/seo_roadmap_generator.py audit.json --quick-wins

Markdown report

python scripts/seo_roadmap_generator.py audit.json --output md > roadmap.md

Help

python scripts/seo_roadmap_generator.py --help

Reference Guides

When to Use Each Reference

seo_strategy_framework.md - Strategic planning

• Pillar-Cluster content model

• Keyword research methodology (seed → expand → cluster → prioritize)

• SEO maturity assessment framework

• Search intent classification (informational, navigational, transactional, commercial)

• SERP feature targeting strategies

technical_seo_guide.md - Technical implementation

• Crawlability checklist (robots.txt, XML sitemaps, crawl budget)

• Indexation management (canonical tags, noindex, pagination)

• Core Web Vitals optimization (LCP, FID, CLS)

• Structured data/schema markup guide

• Mobile-first indexing requirements

• Site architecture best practices

competitive_seo_analysis.md - Competitive intelligence

• Competitor identification framework

• SERP analysis methodology

• Content gap analysis process

• Backlink profile comparison

• Keyword overlap analysis

• Competitive positioning strategies

Best Practices

Quality Standards

• Technical SEO score: 80+ (good), 90+ (excellent)

• Keyword cluster size: 5-15 keywords per cluster

• Content coverage: 80%+ of priority keywords mapped

• Roadmap timeline: Quarterly with monthly milestones

• Quick wins: 3-5 items completable within 2 weeks

Common Pitfalls to Avoid

• Targeting keywords without search intent analysis

• Ignoring technical SEO in favor of content-only focus

• Creating content without cluster/pillar strategy

• Not tracking competitor movements

• Focusing on vanity metrics instead of business impact

• Over-optimizing for search engines at expense of users

Performance Metrics

Organic Search Metrics:

• Organic traffic growth (target: 15-25% quarterly)

• Keyword rankings (track top 10, top 3 positions)

• Click-through rate from SERPs (target: 3-5% average)

• Impressions growth (leading indicator)

Technical SEO Metrics:

• Core Web Vitals scores (all green)

• Crawl errors (target: 0 critical)

• Index coverage ratio (target: 95%+)

• Mobile usability score (target: 100)

Business Metrics:

• Organic conversion rate (target: 2-5%)

• Organic revenue/leads

• Cost per organic acquisition

• SEO ROI (organic value vs. investment)

Integration with content-creator

This skill works alongside content-creator in a complementary workflow:

• seo-strategist: Keyword research → Topic clusters → Content priorities

• content-creator: Write content → On-page SEO → Brand voice

• seo-strategist: Technical audit → Site structure → Internal linking

• content-creator: Content optimization → Meta tags → Readability

Handoff Points:

• seo-strategist provides keyword targets → content-creator optimizes content

• content-creator identifies content gaps → seo-strategist validates with data

• seo-strategist audits site → content-creator updates existing content

Additional Resources

• Templates - See assets/ directory

• Strategy framework - See seo_strategy_framework.md

• Technical checklist - See technical_seo_guide.md

• Competitive analysis - See competitive_seo_analysis.md