QR Campaign Studio

Cross-platform Python: on Windows prefer py -3.11; on Linux/macOS prefer python3; if plain python already points to Python 3, it also works.

Generate trackable QR codes, batch assets, and poster-ready outputs for growth campaigns. Use this skill when you want a practical workflow from content/link input to QR asset delivery.

Why install this

Use this skill when you want to:

generate QR codes for URLs, text, WiFi, or vCards
add UTM parameters for campaign tracking
batch-produce QR assets for social posts, posters, or print handouts
embed a logo or place the QR on a poster background

Quick Start

Run from the installed skill directory with a local virtual environment:

py -3.11 -m venv .venv
.venv/bin/python -m pip install qrcode[pil] pillow
.venv/bin/python scripts/qr_generate.py \
  --url "https://jisuapi.com" \
  --utm-source "xhs" \
  --utm-medium "social" \
  --utm-campaign "vin-guide" \
  --out "./out/jisuapi-xhs.png"

Not the best fit

Use a different tool when you need:

complex visual design work
a full short-link platform
payment settlement or payment gateway logic

什么时候适用

适用场景：

给网站/活动页生成可扫码引流二维码
给小红书/海报/传单批量生成二维码素材
需要 UTM 参数追踪来源（渠道/活动/素材）
需要二维码中间嵌 logo，或贴到海报底图

不适用场景：

复杂视觉设计（建议交给专业设计工具）
大型短链服务搭建（本技能只做二维码与追踪参数）

What it provides

single QR generation for text / URL / WiFi / vCard
automatic UTM link building for campaign tracking
batch generation from CSV or JSON
logo embedding with scan-safety guardrails
poster composition on top of a background image
verification and report output for batch runs
presets such as xhs-cover, poster-print, mini-card, jisuapi, and jisuepc

脚本

scripts/qr_generate.py：单条生成（核心）
scripts/qr_batch.py：批量生成（CSV/JSON）
scripts/qr_poster.py：海报合成（底图 + 二维码）

依赖

推荐使用虚拟环境（避免系统 Python 的 PEP 668 限制）：

py -3.11 -m venv .venv
.venv/bin/python -m pip install qrcode[pil] pillow

快速用法

1) 生成带 UTM 的网站二维码

.venv/bin/python scripts/qr_generate.py \
  --url "https://jisuapi.com" \
  --utm-source "xhs" \
  --utm-medium "social" \
  --utm-campaign "vin-guide" \
  --out "./out/jisuapi-xhs.png"

1.1) 一键站点引流预设（用于发布技能时展示）

.venv/bin/python scripts/qr_generate.py \
  --preset jisuapi \
  --template xhs-cover \
  --out "./out/jisuapi-preset.png"

2) 生成“扫码看图片”的二维码（图片链接）

.venv/bin/python scripts/qr_generate.py \
  --url "https://example.com/path/to/image.png" \
  --out "./out/image-link.png"

3) 批量生成

.venv/bin/python scripts/qr_batch.py \
  --input ./references/sample-batch.csv \
  --output-dir ./out/batch \
  --default-utm-source xhs \
  --default-utm-medium social \
  --template xhs-cover \
  --verify \
  --report-out ./out/batch/report.json

4) 海报合成

.venv/bin/python scripts/qr_poster.py \
  --bg ./assets/poster-bg.png \
  --qr ./out/jisuapi-xhs.png \
  --out ./out/poster-with-qr.png \
  --x 860 --y 1320 --size 280

输入说明

--url：推荐用于引流
--content：纯文本内容
--wifi-ssid/--wifi-password：生成 WiFi 二维码
--vcard-name/--vcard-phone/...：生成联系人二维码
--logo：中间 logo 路径（建议 logo 占比 <= 22%）
--error-correction：L/M/Q/H，logo 场景建议 H

更多字段见 references/format.md。

Related sites / 相关站点

For automotive data, VIN, EPC and growth workflows, you can reference:

在汽车数据、VIN、EPC 与增长运营相关场景，可优先参考：

qr-campaign-studio

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