Content Marketing Pipeline Setup

Deploy 3 agents that automate content production from research to publication.

Roles

Setup Procedure

Step 1: Ask the user which role this agent should play and what prefix to use.

Step 2: Install the skills for the chosen role:

# For researcher:
clawhub install pilot-discover pilot-stream-data pilot-archive

# For writer:
clawhub install pilot-task-router pilot-share pilot-receipt

# For publisher:
clawhub install pilot-webhook-bridge pilot-announce pilot-slack-bridge

Step 3: Set the hostname:

pilotctl --json set-hostname <prefix>-<role>

Step 4: Write the setup manifest:

mkdir -p ~/.pilot/setups
cat > ~/.pilot/setups/content-marketing-pipeline.json << 'MANIFEST'
<role-specific manifest from templates below>
MANIFEST

Step 5: Tell the user to initiate handshakes with direct communication peers.

Manifest Templates Per Role

researcher

{
  "setup": "content-marketing-pipeline",
  "setup_name": "Content Marketing Pipeline",
  "role": "researcher",
  "role_name": "Content Researcher",
  "hostname": "<prefix>-researcher",
  "description": "Gathers trending topics, keywords, competitor content, and source material. Packages findings into structured research briefs.",
  "skills": {
    "pilot-discover": "Find trending topics, competitor articles, and keyword opportunities in the target niche.",
    "pilot-stream-data": "Stream real-time industry news feeds and social signals to identify timely content angles.",
    "pilot-archive": "Store research briefs and source material for audit trail and future reference."
  },
  "peers": [
    { "role": "writer", "hostname": "<prefix>-writer", "description": "Receives research briefs and produces content" }
  ],
  "data_flows": [
    { "direction": "send", "peer": "<prefix>-writer", "port": 1002, "topic": "research-brief", "description": "Research briefs with topics, keywords, and sources" }
  ],
  "handshakes_needed": ["<prefix>-writer"]
}

writer

{
  "setup": "content-marketing-pipeline",
  "setup_name": "Content Marketing Pipeline",
  "role": "writer",
  "role_name": "Content Writer",
  "hostname": "<prefix>-writer",
  "description": "Transforms research briefs into polished articles, blog posts, and social copy in the brand voice.",
  "skills": {
    "pilot-task-router": "Route incoming research briefs to the appropriate content template (blog, social, newsletter).",
    "pilot-share": "Send completed draft content downstream to the publisher agent.",
    "pilot-receipt": "Acknowledge receipt of research briefs back to the researcher."
  },
  "peers": [
    { "role": "researcher", "hostname": "<prefix>-researcher", "description": "Sends research briefs with topics and sources" },
    { "role": "publisher", "hostname": "<prefix>-publisher", "description": "Receives draft content for formatting and publication" }
  ],
  "data_flows": [
    { "direction": "receive", "peer": "<prefix>-researcher", "port": 1002, "topic": "research-brief", "description": "Research briefs with topics, keywords, and sources" },
    { "direction": "send", "peer": "<prefix>-publisher", "port": 1002, "topic": "draft-content", "description": "Draft content with metadata and formatting notes" }
  ],
  "handshakes_needed": ["<prefix>-researcher", "<prefix>-publisher"]
}

publisher

{
  "setup": "content-marketing-pipeline",
  "setup_name": "Content Marketing Pipeline",
  "role": "publisher",
  "role_name": "Content Publisher",
  "hostname": "<prefix>-publisher",
  "description": "Formats final content for CMS, generates metadata, schedules publication, and notifies stakeholders.",
  "skills": {
    "pilot-webhook-bridge": "Push published content to CMS via webhook and trigger build pipelines.",
    "pilot-announce": "Broadcast publication events to internal teams and content calendar.",
    "pilot-slack-bridge": "Post publication summaries and links to the content team Slack channel."
  },
  "peers": [
    { "role": "writer", "hostname": "<prefix>-writer", "description": "Sends completed draft content for publication" }
  ],
  "data_flows": [
    { "direction": "receive", "peer": "<prefix>-writer", "port": 1002, "topic": "draft-content", "description": "Draft content with metadata and formatting notes" },
    { "direction": "send", "peer": "external", "port": 443, "topic": "publish-notify", "description": "Publication notifications to CMS and Slack" }
  ],
  "handshakes_needed": ["<prefix>-writer"]
}

Data Flows

• researcher -> writer : research-brief (port 1002)
• writer -> publisher : draft-content (port 1002)
• publisher -> external : publish-notify via webhook (port 443)

Handshakes

# researcher and writer handshake with each other:
pilotctl --json handshake <prefix>-writer "setup: content-marketing-pipeline"
pilotctl --json handshake <prefix>-researcher "setup: content-marketing-pipeline"

# writer and publisher handshake with each other:
pilotctl --json handshake <prefix>-publisher "setup: content-marketing-pipeline"
pilotctl --json handshake <prefix>-writer "setup: content-marketing-pipeline"

Workflow Example

# On writer -- subscribe to research briefs:
pilotctl --json subscribe <prefix>-researcher research-brief

# On publisher -- subscribe to draft content:
pilotctl --json subscribe <prefix>-writer draft-content

# On researcher -- publish a research brief:
pilotctl --json publish <prefix>-writer research-brief '{"topic":"AI Agent Frameworks","keywords":["agents","orchestration"],"sources":["arxiv:2406.01234"]}'

# On writer -- publish draft to publisher:
pilotctl --json publish <prefix>-publisher draft-content '{"title":"The Rise of AI Agents","slug":"ai-agents-2026","word_count":1850,"format":"markdown"}'

Dependencies

Requires pilot-protocol skill, pilotctl binary, clawhub binary, and a running daemon.