Daily Social Media Routine

A structured 15-20 minute daily routine to build indie developer presence consistently.

Execution Flow

When this skill is triggered, execute in order:

Step 1: Status Check (1 min)

Reddit:

• Check current karma score on your Reddit profile
• Compare to previous day's snapshot to calculate delta
• Note post karma vs comment karma breakdown

Other platforms to check:

• Twitter/X — follower count, recent engagement
• LinkedIn — connection requests, post performance

Step 2: Reddit Engagement (5 min)

Navigate to target subreddits and find engagement opportunities:

Target subreddits (sorted by priority):

1. r/SideProject — rising posts
2. r/indiehackers — new posts with questions
3. r/ClaudeAI — if relevant to AI work
4. r/coolgithubprojects — if you have something to share

Action: Find 2-3 posts to comment on. For each, identify:

• Post title
• Current engagement (upvotes, comments)
• Suggested angle for your comment

Comment principles:

• Add genuine value before mentioning your project
• Answer the question fully, project mention is secondary
• Be specific, not generic ("I built X that does Y" not "check out my tool")
• 100-200 word comments perform best

Step 3: Twitter/X Scan (3 min)

Check for:

• Mentions to respond to
• Threads from key accounts to engage with
• Trending topics in your niche (DTC / AI / indie hacking / SaaS)

Key account categories to check:

• DTC / ecom voices in your space
• Indie hackers with active discussions
• Recent AI / tool discussions relevant to your product

Step 4: LinkedIn Quick Check (2 min)

Check for:

• Connection requests (accept relevant ones)
• Comments on recent posts
• Posts from target accounts to engage with

LinkedIn engagement rules:

• Thoughtful comments on others' posts build more credibility than posting
• Target: 3-5 meaningful comments per week, not per day
• Prioritize founders and potential customers over peers

Step 5: Action Items (2 min)

Present a prioritized list of today's tasks:

Today's Social Tasks:

Reddit:
[ ] Comment on "[Post 1 title]" — [suggested angle]
[ ] Comment on "[Post 2 title]" — [suggested angle]

Twitter/X:
[ ] Reply to [mention or thread]
[ ] Engage with [account]'s post about [topic]

LinkedIn:
[ ] Accept [N] connection requests
[ ] Comment on [post] from [person]

Step 6: Log Engagement

After completing actions, record what was done:

Date: [date]
Reddit: [N] comments, topics: [areas]
Twitter: [N] engagements
LinkedIn: [N] actions
Time spent: [X] min
Karma change: +[N]

Step 7: Content Opportunity (Optional)

If there is bandwidth, suggest:

• Topic for an original post based on today's engagement patterns
• Repurpose opportunity from high-performing older content

Database Tracking (Optional)

If you have a database connected, track the following:

Tables:

• reddit_account_stats — karma snapshots over time
• reddit_opportunities — posts identified as engagement opportunities
• reddit_engagement_log — activity tracking

Snapshot fields:

{
  "username": "your_username",
  "karma": 1240,
  "post_karma": 340,
  "comment_karma": 900,
  "snapshot_at": "2025-03-06T08:00:00Z"
}

Opportunity fields:

{
  "subreddit": "SideProject",
  "post_id": "abc123",
  "post_title": "...",
  "post_url": "https://reddit.com/r/...",
  "upvotes": 45,
  "comments_count": 12,
  "suggested_angle": "Share your tech stack approach"
}

Engagement log fields:

{
  "subreddit": "SideProject",
  "action_type": "comment",
  "target_post_title": "...",
  "target_post_url": "...",
  "karma_before": 1200,
  "karma_after": 1240
}

Browser Automation

Use Playwright or browser tools to check platforms without logging in repeatedly:

# Reddit profile check
Navigate to: https://reddit.com/user/{your_username}/
Snapshot: extract karma values

# Subreddit scan
Navigate to: https://reddit.com/r/SideProject/rising
Navigate to: https://reddit.com/r/indiehackers/new
Snapshot: list of post titles, upvotes, comment counts

# Twitter check
Navigate to: https://twitter.com/notifications
Snapshot: pending mentions and replies

Quick Commands Within Routine

User can say:

• "skip reddit" — Skip Reddit phase
• "reddit only" — Only do Reddit engagement
• "just scan" — Status check only, no action items
• "post something" — Switch to content creation mode

Integration with Other Skills

Tracking

After each session, optionally append to a log file:

[2025-03-06]
Reddit: 2 comments (r/SideProject, r/indiehackers)
Twitter: 3 engagements
LinkedIn: 1 comment, 2 connections accepted
Time: 18 min
Karma: 1200 → 1240 (+40)

Weekly Review (Saturday)

On Saturdays, run an extended version:

1. Karma/follower changes over the week
2. Best-performing content from the week
3. Engagement rate trends
4. Plan next week's original content topics

Weekly report summary:

Week of [date]:
- Reddit karma: [start] → [end] (+[delta])
- Comments posted: [N] across [subreddits]
- Twitter followers: [start] → [end]
- LinkedIn connections: +[N]
- Best performing content: [title/link]
- Next week plan: [2-3 content ideas]

Subreddit Guide

Engagement rate benchmark:

• Getting 5+ upvotes on a comment = good
• Getting 20+ upvotes = very good, reuse the angle
• Getting replies = best signal, the community is engaging

Rate Limiting Notes

• Wait 2+ seconds between page loads when scraping
• Do not post more than 5 comments in a single session
• Space Reddit comments at least 5 minutes apart to avoid spam filters
• New accounts need 100+ karma before links are not filtered