Conversion Rate Optimization

Orchestrates conversion optimization across the user journey.

Routing

Identify the conversion context and load appropriate patterns:

Context Reference Triggers

Marketing pages, landing pages, pricing references/page-patterns.md

"page not converting", "improve landing page"

Forms (non-signup) references/form-patterns.md

"form friction", "contact form", "lead capture"

Signup/registration references/signup-patterns.md

"signup dropoff", "registration friction"

Post-signup onboarding references/onboarding-patterns.md

"activation rate", "first-run experience"

Paywalls, upgrade screens references/paywall-patterns.md

"convert free to paid", "upgrade modal"

Popups, modals, banners references/popup-patterns.md

"exit intent", "email popup"

Workflow

• Identify stage: Which part of the funnel?

• Load patterns: Read relevant reference file

• Assess current state: What exists today?

• Apply framework: Use patterns for analysis

• Output recommendations: Prioritized by impact

Common Cross-Cutting Concerns

Mobile Optimization

• Touch targets 44px+

• Appropriate keyboard types

• Single-column layouts

• Sticky CTAs

Trust Signals

• Social proof near conversion points

• Privacy assurances

• Security badges where relevant

• Clear expectations

Friction Reduction

• Minimize required fields

• Smart defaults

• Progressive disclosure

• Clear error handling

Measurement

For any CRO work, ensure tracking:

• Funnel step completion rates

• Drop-off points

• Field-level analytics for forms

• Device/source segmentation

Output Format

Quick Wins

Changes implementable same-day with high confidence.

High-Impact Changes

Bigger changes requiring more effort but significant improvement.

Test Hypotheses

Ideas worth A/B testing rather than assuming.

Expert Panel Review (MANDATORY)

Before returning CRO recommendations, run expert panel review on proposed changes.

See: ui-skills/references/expert-panel-review.md

• Have 10 advertorial experts score the optimizations 0-100

• Each provides specific improvement feedback

• If average < 90: Iterate on recommendations

• Only return when 90+ average achieved

Key reviewers for CRO:

• Laja - Conversion optimization

• Wiebe - CTA and form copy

• Wroblewski - Mobile and form UX

• Cialdini - Persuasion psychology

Related Skills

• ab-test-setup

• For testing changes

• analytics-tracking

• For measuring impact

• copywriting

• For copy rewrites