Copy Lab Skill

Design-lab pattern, but for copy. No files, no routes. Output inline only.

Phase 1: Brief

Reuse gathering questions from ~/.claude/skills/copywriting/SKILL.md :

• Page purpose

• Audience

• Product/offer

• Context

Ask only missing info. Keep it tight.

Phase 2: Generate 5 Distinct Approaches

Create five different angles/strategies, not word variants. Each approach must differ on at least two axes:

• Target persona framing

• Core promise or mechanism

• Proof angle

• Objection strategy

• Tone/voice

• Structure/section order

Label A-E with short name.

Phase 3: Review Each With copy-reviewer

Run copy-reviewer agent lenses on each approach. Capture per-lens scores + composite.

Phase 4: Iterate Until All 5 Hit 90+

Revise each approach using review findings. Keep approaches distinct. No convergence. Repeat review until composite >= 90 for all five.

Phase 5: Present Catalog

Inline catalog format:

• Approach name + 1-line strategy

• Final copy

• Scores (6 lenses + composite)

• Rationale: why it works, what risk it avoids

No file writes. No routes.

Phase 6: User Selects, Execute

Ask user to pick A-E or mix. If mix, synthesize one final draft and re-run review. Deliver final copy only after composite >= 90.