Performance Reporter

Aggregates SEO/GEO data, builds stakeholder reports, benchmarks goals/competitors, calculates ROI, and turns deltas into prioritized recommendations.

Quick Start

Create an SEO performance report for [domain] for [time period]
Generate an executive summary of SEO performance for [month/quarter]
Create a GEO visibility report for [domain]
Generate a content performance report

Skill Contract

Expected output: a delta summary, alert/report output, and a short handoff summary ready for memory/monitoring/.

• Reads: current metrics, previous baselines, alert thresholds, and reporting context from CLAUDE.md and the shared State Model when available.
• Writes: a user-facing monitoring deliverable plus a reusable summary that can be stored under memory/monitoring/.
• Promotes: significant changes, confirmed anomalies, and follow-up actions to memory/open-loops.md and memory/decisions.md.
• Next handoff: use the Next Best Skill below when a change needs action.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

All integrations optional (see CONNECTORS.md). With tools connected, aggregates traffic from ~~analytics, search data from ~~search console, rankings/backlinks from ~~SEO tool, and AI visibility from ~~AI monitor. Without tools, ask user for analytics exports, Search Console data, ranking data, and KPIs.

Instructions

When a user requests a performance report, use references/report-output-templates.md and cover:

1. Define Report Parameters -- Domain, period, comparison period, report type, audience, focus areas, and data freshness.
2. Create Executive Summary -- Overall rating, wins, watch areas, required actions, metrics at a glance (traffic, rankings, conversions, DA/authority, AI citations), and SEO ROI.
3. Report Organic Traffic -- Sessions, users, pageviews, engagement/bounce, trend visualization, source/device split, top pages.
4. Report Keyword Rankings -- Position ranges, distribution change, top improvements/declines, SERP features.
5. Report GEO/AI Performance -- AI citation overview, citations by topic, GEO wins, and optimization opportunities.
6. Report Domain Authority (CITE) -- Include CITE dimension scores and veto status when available; otherwise mark "Not yet evaluated."
7. Report Content Quality (CORE-EEAT) -- Include average scores and trends when available; otherwise mark "Not yet evaluated."
8. Report Backlinks -- Link profile summary, acquisition trend, notable links, competitive position.
9. Report Content Performance -- Publishing summary, top content, content needing attention, and content ROI.
10. Generate Recommendations -- Immediate, short-term, and long-term actions with priority, owner, expected impact, and next-period goals.
11. Compile Full Report -- Add table of contents, appendix, data sources, methodology, and glossary.

Example

Sample output: an executive summary with overall status, metrics-at-a-glance for traffic/rankings/conversions/authority/AI citations, SEO ROI, and immediate/month/quarter actions with owners and dates.

Tips for Success

Lead with insights, compare periods, state data freshness, include owner/deadline/impact for actions, tailor depth to audience, and track GEO/AI citation metrics when in scope.

Save Results

Ask "Save these results?" If yes, write memory/monitoring/YYYY-MM-DD-<topic>.md with the headline finding, actionable items, and open loops.

Reference Materials

• Report Output Templates -- Compact starter blocks for all 11 report sections
• KPI Definitions -- SEO/GEO metric definitions with benchmarks, thresholds, trend analysis, and attribution guidance
• Report Templates by Audience -- Copy-ready templates for executive, marketing, technical, and client audiences

Next Best Skill

Primary: alert-manager -- turn reporting insights into ongoing monitoring rules.