competitor-intelligence

Analyzes competitor X/Twitter accounts including profile, content strategy, audience, engagement patterns, and network. Combines MCP tools and browser scripts for comprehensive competitive analysis. Use when comparing accounts, researching competitors, or benchmarking social performance.

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Install skill "competitor-intelligence" with this command: npx skills add nirholas/xactions/nirholas-xactions-competitor-intelligence

Competitor Intelligence

MCP-powered workflow plus browser scripts for analyzing competitor X/Twitter accounts.

MCP Tools

ToolPurpose
x_get_profileBio, follower/following counts, verified status
x_get_tweetsRecent posts with engagement metrics
x_get_followersFollower list with bios
x_get_followingFollowing list for network analysis
x_search_tweetsFind mentions and replies
x_competitor_analysisAutomated comparison

Browser Scripts

GoalScript
Side-by-side competitor comparisonsrc/competitorAnalysis.js
Compare audience overlapsrc/audienceOverlap.js
Analyze their audience demographicssrc/audienceDemographics.js
Find their viral tweetssrc/viralTweetDetector.js
Benchmark your engagementsrc/tweetPerformance.js
Track their trending topicssrc/trendingTopicMonitor.js

Analysis Workflow

  1. Collect profile -- x_get_profile for target username
  2. Pull tweets -- x_get_tweets with limit: 50, note frequency and themes
  3. Calculate engagement -- Per-tweet rate: (likes + RTs + replies) / followers
  4. Categorize content -- Original vs reply vs retweet vs thread
  5. Audit audience -- x_get_followers with limit: 100, scan bios
  6. Map network -- x_get_following for mutual connections and influencer relationships
  7. Find overlap -- src/audienceOverlap.js to compare your followers with theirs

Output Template

## Competitor Report: @{username}

### Profile
- Followers: {n} | Following: {n} | Ratio: {r}
- Verified: {yes/no} | Joined: {date}

### Content Strategy
- Posts/week: {n} | Top topics: {t1}, {t2}, {t3}
- Peak posting: {day} at {hour}
- Avg engagement rate: {rate}%

### Audience
- Common industries: {list}
- Follower size distribution: {breakdown}

### Network
- Notable follows: {list}
- Audience overlap with you: {percentage}%

Tips

  • Run competitor analysis quarterly for trends
  • Use src/audienceOverlap.js to find collaboration opportunities
  • Track competitors' viral content for content inspiration
  • Mirror successful content formats, not exact content

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