Corporate Brand Guidelines Skill
This skill ensures all generated documents adhere to corporate brand standards for consistent, professional communication.
Brand Identity
Company: Acme Corporation
Tagline: "Innovation Through Excellence" Industry: Technology Solutions
Visual Standards
Color Palette
Primary Colors:
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Acme Blue: #0066CC (RGB: 0, 102, 204) - Headers, primary buttons
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Acme Navy: #003366 (RGB: 0, 51, 102) - Text, accents
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White: #FFFFFF - Backgrounds, reverse text
Secondary Colors:
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Success Green: #28A745 (RGB: 40, 167, 69) - Positive metrics
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Warning Amber: #FFC107 (RGB: 255, 193, 7) - Cautions
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Error Red: #DC3545 (RGB: 220, 53, 69) - Negative values
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Neutral Gray: #6C757D (RGB: 108, 117, 125) - Secondary text
Typography
Primary Font Family: Segoe UI, system-ui, -apple-system, sans-serif
Font Hierarchy:
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H1: 32pt, Bold, Acme Blue
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H2: 24pt, Semibold, Acme Navy
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H3: 18pt, Semibold, Acme Navy
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Body: 11pt, Regular, Acme Navy
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Caption: 9pt, Regular, Neutral Gray
Logo Usage
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Position: Top-left corner on first page/slide
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Size: 120px width (maintain aspect ratio)
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Clear space: Minimum 20px padding on all sides
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Never distort, rotate, or apply effects
Document Standards
PowerPoint Presentations
Slide Templates:
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Title Slide: Company logo, presentation title, date, presenter
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Section Divider: Section title with blue background
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Content Slide: Title bar with blue background, white content area
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Data Slide: For charts/graphs, maintain color palette
Layout Rules:
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Margins: 0.5 inches all sides
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Title position: Top 15% of slide
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Bullet indentation: 0.25 inches per level
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Maximum 6 bullet points per slide
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Charts use brand colors exclusively
Excel Spreadsheets
Formatting Standards:
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Headers: Row 1, Bold, White text on Acme Blue background
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Subheaders: Bold, Acme Navy text
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Data cells: Regular, Acme Navy text
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Borders: Thin, Neutral Gray
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Alternating rows: Light gray (#F8F9FA) for readability
Chart Defaults:
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Primary series: Acme Blue
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Secondary series: Success Green
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Gridlines: Neutral Gray, 0.5pt
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No 3D effects or gradients
PDF Documents
Page Layout:
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Header: Company logo left, document title center, page number right
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Footer: Copyright notice left, date center, classification right
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Margins: 1 inch all sides
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Line spacing: 1.15
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Paragraph spacing: 12pt after
Section Formatting:
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Main headings: Acme Blue, 16pt, bold
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Subheadings: Acme Navy, 14pt, semibold
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Body text: Acme Navy, 11pt, regular
Content Guidelines
Tone of Voice
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Professional: Formal but approachable
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Clear: Avoid jargon, use simple language
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Active: Use active voice, action-oriented
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Positive: Focus on solutions and benefits
Standard Phrases
Opening Statements:
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"At Acme Corporation, we..."
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"Our commitment to innovation..."
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"Delivering excellence through..."
Closing Statements:
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"Thank you for your continued partnership."
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"We look forward to serving your needs."
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"Together, we achieve excellence."
Data Presentation
Numbers:
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Use comma separators for thousands
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Currency: $X,XXX.XX format
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Percentages: XX.X% (one decimal)
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Dates: Month DD, YYYY
Tables:
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Headers in brand blue
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Alternating row colors
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Right-align numbers
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Left-align text
Quality Standards
Before Finalizing
Always ensure:
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Logo is properly placed and sized
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All colors match brand palette exactly
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Fonts are consistent throughout
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No typos or grammatical errors
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Data is accurately presented
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Professional tone maintained
Prohibited Elements
Never use:
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Clip art or stock photos without approval
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Comic Sans, Papyrus, or decorative fonts
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Rainbow colors or gradients
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Animations or transitions (unless specified)
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Competitor branding or references
Application Instructions
When creating any document:
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Start with brand colors and fonts
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Apply appropriate template structure
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Include logo on first page/slide
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Use consistent formatting throughout
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Review against brand standards
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Ensure professional appearance
Scripts
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apply_brand.py : Automatically applies brand formatting to documents
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validate_brand.py : Checks documents for brand compliance
Notes
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These guidelines apply to all external communications
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Internal documents may use simplified formatting
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Special projects may have exceptions (request approval)
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Brand guidelines updated quarterly - check for latest version