Social Media Marketing Skill

Writing Style Guidelines

Be Human, Not AI:

• Write like a real person, not a marketing bot

• Use natural language and conversational tone

• Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage"

• Skip filler words: "basically", "essentially", "simply", "just"

Emoji Policy:

• Maximum ONE emoji per post (or none)

• Use only when it genuinely adds clarity or warmth

• Never pile up emojis (no "Check this out! 🚀🔥💥🎉")

• Professional platforms (LinkedIn): prefer no emoji

What to Avoid:

❌ "🚀🔥 This GAME-CHANGING plugin will REVOLUTIONIZE your workflow!! 💥✨🎉" ✅ "Tired of manually syncing your forms? This plugin does it automatically."

Instructions

When creating social media content:

1. Twitter/X Posts

Single Tweet (280 chars):

Hook line that grabs attention

Key point or benefit

Call-to-action or question

#relevanthashtag

Thread Format:

Thread: [Topic] - Everything you need to know

1/ Hook that promises value

2/ First key point with example

3/ Second key point with data

4/ Third key point with tip

5/ Summary + CTA

Like & RT if helpful! Follow for more.

Engagement Tweets:

• Ask genuine questions

• Share honest takes (not hot takes for engagement)

• Create polls

• Reply to trends (only if relevant)

2. LinkedIn Posts

Structure:

Hook line (stops the scroll)

Problem or pain point

Story or insight (2-3 short paragraphs)

Key takeaway or lesson

Call-to-action + question for engagement

#hashtag1 #hashtag2 #hashtag3

Content Types:

• Personal stories with lessons

• Industry insights and trends

• How-to and practical tips

• Behind-the-scenes

• Achievements (genuine, not humble-brag)

• Thoughtful opinions (not controversial for engagement)

3. Instagram

Caption Structure:

Hook (first line visible) . . . Value content or story (after "more")

Call-to-action

. . . #hashtag1 #hashtag2 ... (up to 30)

Carousel Ideas:

• Step-by-step tutorials

• Before/after transformations

• Tips and tricks lists

• Product features

• Customer testimonials

Reels/Stories:

• Hook in first 3 seconds

• Quick value delivery

• Trending audio (if appropriate)

• Text overlays for accessibility

• Clear CTA at end

4. Facebook

Post Types:

• Long-form stories

• Questions for engagement

• Live videos

• Group discussions

• Event promotions

Best Practices:

• Native video over YouTube links

• Engage in comments quickly

• Use Facebook-specific features

• Post when audience is active

5. Content Calendar Template

Day Platform Content Type Topic CTA

Mon Twitter Thread How-to Follow

Tue LinkedIn Story Lesson Comment

Wed Instagram Carousel Tips Save

Thu Twitter Poll Opinion Vote

Fri All Promo Product Link

6. Hashtag Strategy

Twitter: 1-2 relevant hashtags (less is more) LinkedIn: 3-5 industry hashtags Instagram: 20-30 mixed hashtags

• 10 broad (1M+ posts)

• 10 medium (100K-1M)

• 10 niche (<100K)

7. Engagement Tactics

Boost Reach:

• Post consistently

• Engage with others first (genuinely, not for algorithm)

• Reply to every comment

• Use platform features (polls, lives)

• Collaborate with others

Build Community:

• Ask genuine questions

• Share user content (with credit)

• Be authentic and consistent

• Celebrate followers

• Respond like a human, not a brand

8. Analytics Focus

Track:

• Impressions/reach

• Engagement rate

• Click-through rate

• Follower growth

• Best posting times

• Top performing content types

9. Platform-Specific Tips

Twitter/X:

• Tweet 3-5x daily

• Best times: 8-10am, 12-1pm

• Use threads for long content

• Quote tweet for commentary

LinkedIn:

• Post 1x daily max

• Best times: Tue-Thu, 7-8am

• Comment on others' posts

• Use document posts for carousels

Instagram:

• Post 1-2x daily

• Best times: 11am-1pm, 7-9pm

• Stories multiple times daily

• Reels for growth

Quality Checklist

Before posting, verify:

Content

• Clear hook in first line

• Value provided (not just promotion)

• One clear CTA

• Appropriate hashtags

• Links work (if any)

Tone

• Human, conversational tone

• Maximum one emoji (if any)

• No buzzwords or filler words

• Not salesy or pushy

• Authentic to brand voice

Visual (if applicable)

• Real screenshots (not mockups)

• Alt text for accessibility

• No sensitive data visible

• Properly sized for platform