Meta Tags Optimizer

Creates title tags, meta descriptions, and social meta tags that improve CTR and sharing quality.

Quick Start

Create meta tags for a page about [topic] targeting [keyword]

Improve these meta tags for better CTR: [current tags]

Skill Contract

Expected output: a ready-to-use metadata package plus the standard handoff summary for memory/content/.

• Reads: the brief, target keywords, entity inputs, quality constraints, and prior decisions from CLAUDE.md and the shared State Model when available.
• Writes: a user-facing metadata deliverable and reusable summary.
• Promotes: approved angles, messaging choices, missing evidence, and publish blockers to memory/hot-cache.md, memory/decisions.md, and memory/open-loops.md.
• Primary next skill: schema-markup-generator when the metadata package is ready for structured-data support.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Optional search console and SEO tool integrations pull CTR data and competitor patterns automatically; otherwise ask for current tags, keywords, and competitors. See CONNECTORS.md.

Instructions

When a user requests meta-tag optimization, run these six steps:

1. Gather Page Information — URL, page type, primary and secondary keywords, audience, CTA, and value proposition.
2. Create Optimized Title Tag — keep it near 50-60 characters, front-load the keyword, and generate three options using the supported title formulas.
3. Write Meta Description — target 150-160 characters, include the keyword and CTA, and generate three options.
4. Create Open Graph, Twitter Card, and Additional Meta Tags — include OG, Twitter, canonical, robots, viewport, author, and article tags as needed.
5. CORE-EEAT Alignment Check — verify C01 (Intent Alignment) and C02 (Direct Answer).
6. Provide CTR Optimization Tips — explain the winning elements, tradeoffs, and A/B test options.

Reference: See references/instructions-detail.md for the compact workflow, formulas, alignment matrix, CTR analysis, and example. See references/meta-tag-code-templates.md for HTML blocks.

Example

Sample outcome: a 55-character title, a 150-160 character description, and a complete OG / Twitter / Article tag block. See the full worked sample in references/instructions-detail.md.

Tips for Success

Front-load keywords, match intent, be specific, test variations, and refresh tags when the SERP changes.

Save Results

On user confirmation, save memory/content/YYYY-MM-DD-<topic>.md and promote key conclusions to memory/hot-cache.md.

Reference Materials

• Instructions Detail — Workflow, formulas, alignment matrix, example
• Meta Tag Formulas — Title and description formulas
• Meta Tag Code Templates — HTML templates
• CTR and Social Reference — CTR patterns and social guidance

Next Best Skill

• Primary: schema-markup-generator — complete the SERP package with structured data.