Content Brief

When to Use

• Preparing briefs for content writers

• Planning new content pieces

• Documenting SEO requirements for articles

• Aligning content with keyword research

Brief Creation Methodology

Step 1: Keyword Research

• Identify primary keyword (highest priority)

• Identify 3-5 secondary keywords

• Extract People Also Ask questions

• Note search intent (informational/commercial/transactional)

Step 2: SERP Analysis

• Analyze top 10 ranking pages

• Note average word count

• Identify common content format (listicle, guide, etc.)

• Find content gaps (topics competitors miss)

Step 3: Outline Creation

• Create H1 with primary keyword

• Plan H2s to cover required topics

• Plan H3s for detailed sections

• Map keywords to specific sections

Step 4: Requirements Definition

• Set word count target (based on competitors + 20%)

• Define E-E-A-T requirements

• Specify internal linking targets

• Set readability target (Flesch 60-70)

Brief Template

type: content-brief created_by: {agent_or_command} created_at: {timestamp} keyword: "{keyword}" session_id: {session_id} session_path: {session_path} status: complete

Content Brief: {Title}

Target Keyword

• Primary: {keyword}
• Secondary: {keyword2}, {keyword3}, {keyword4}
• Questions to Answer:
  1. {PAA question 1}
  2. {PAA question 2}
  3. {PAA question 3}

Search Intent

• Type: Informational | Commercial | Transactional
• User Goal: {what user wants to accomplish}

Content Specifications

• Word Count: {min}-{max} words
• Format: {article, listicle, guide, comparison}
• Tone: {professional, conversational, technical}
• Target Audience: {description}

Required Sections

1. {H2: Section topic} - {brief description of what to cover}
2. {H2: Section topic} - {brief description}
3. {H2: Section topic} - {brief description}
4. {H2: Section topic} - {brief description}

Featured Snippet Opportunity

• Type: {paragraph, list, table}
• Target Query: {question to answer}
• Format: {how to structure the answer}

Competitor Analysis

E-E-A-T Requirements

• Experience: {specific examples to include from first-hand experience}
• Expertise: {depth of coverage required, technical accuracy needs}
• Authority: {sources to cite, data to include}
• Trust: {claims to verify, transparency requirements}

Internal Linking

• Link to: {list of existing content to link}
• Anchor text suggestions: {list}

SEO Requirements Checklist

• Keyword in title and H1
• Keyword in first 100 words
• 1-2% keyword density
• Minimum 3 internal links
• At least 1 external authoritative link
• Meta title: 50-60 characters
• Meta description: 150-160 characters with CTA
• Flesch Reading Ease: 60-70

Quality Checklist

Before finalizing a brief, verify:

• Primary keyword clearly defined

• Search intent identified and explained

• Word count based on competitor analysis

• All PAA questions captured

• Required sections cover all topics

• E-E-A-T requirements specific and actionable

• Internal linking targets identified

• Featured snippet opportunity noted (if any)