Content Optimization

Load client context first. See seo-keywords rules/client-setup.md.

File Organization

content/
├── page-scores/
│   └── {url-slug}-score.json      # Individual page scores
├── content-gaps.json              # Gap analysis
├── content-decay.json             # Decay detection results
├── cannibalization.json           # Pages competing for same keywords
├── pre-publish-checklist.md       # Reusable checklist template
└── serp-previews/
    └── {url-slug}-preview.md      # SERP preview renders

On-Page SEO Scoring (0-100)

Scrape the target page:

firecrawl scrape {url} --format markdown,links -o .seo/clients/{slug}/content/.firecrawl/page-{slug}.json
firecrawl scrape {url} --html -o .seo/clients/{slug}/content/.firecrawl/page-{slug}.html

Scoring Rubric

How to Check Each

Title tag: Extract <title> from HTML. Count characters. Check keyword position.

Meta description: Extract <meta name="description">. Count characters. Look for action words (discover, learn, get, find, try, start, compare).

H1 tag: Count <h1> occurrences. Should be exactly 1. Check keyword presence.

Heading hierarchy: List all headings in order. Verify H2 follows H1, H3 follows H2. Flag skipped levels (H1 → H3).

Content depth: Count words in main content (exclude nav, footer, sidebar). Compare against top 5 competitors for the same keyword:

firecrawl search "{target-keyword}" --scrape --limit 5 -o .seo/clients/{slug}/content/.firecrawl/competitors-{slug}.json --json

Keyword usage: Count occurrences of primary keyword. Calculate density = (count / total words) * 100. Check if keyword appears in first 100 words. Look for semantic variations and LSI terms.

Internal links: From the links data, count links to same domain. Check anchor text diversity.

Images: Parse all <img> tags. Check alt attribute, src filename, loading attribute, image format.

URL: Analyze URL path. Check length, keyword presence, parameter presence.

Social meta: Check for og: and twitter: meta tags in HTML head.

SERP Preview Generator

Show how the page will appear in Google search results:

┌─────────────────────────────────────────────────┐
│ {title_tag_truncated_at_60_chars}...            │
│ {display_url}                                    │
│ {meta_description_truncated_at_155_chars}...     │
│                                                  │
│ Rich Results: [FAQ ✓] [Review Stars ✗] [Video ✗]│
└─────────────────────────────────────────────────┘

Check:

• Title truncation: will Google cut it off? (> 60 chars or > 580px pixel width)
• Description truncation: > 155 chars gets cut
• URL display: clean and readable?
• Rich result eligibility: based on schema markup present

Content Readability Analysis

Calculate readability metrics from the page content:

• Flesch-Kincaid Grade Level: target 7-9 for most web content
  • Formula: 0.39 * (words/sentences) + 11.8 * (syllables/words) - 15.59
• Average sentence length: target 15-20 words
• Paragraph length: target 2-4 sentences per paragraph
• Passive voice usage: flag if > 10% of sentences
• Transition word usage: should appear in 30%+ of sentences

Provide grade: A (grade 6-8), B (grade 9-10), C (grade 11-12), D (grade 13+).

E-E-A-T Analysis

Based on Google's Quality Rater Guidelines, evaluate:

Experience (E1)

• Does the content show first-hand experience?
• Look for: personal anecdotes, original photos, specific details only someone with experience would know
• Score: Strong / Moderate / Weak / Missing

Expertise (E2)

• Does the author demonstrate subject expertise?
• Check for: author byline, credentials, author page, depth of knowledge in content
• Score: Strong / Moderate / Weak / Missing

Authoritativeness (A)

• Is this source/author recognized as an authority?
• Check for: brand mentions in other sources, citations, industry recognition, domain age
• Score: Strong / Moderate / Weak / Missing

Trustworthiness (T)

• Can users trust this content and site?
• Check for: HTTPS, contact information, privacy policy, terms of service, sources cited in content, factual accuracy indicators
• Score: Strong / Moderate / Weak / Missing

E-E-A-T recommendations should be specific: "Add author bio with credentials" not "improve E-E-A-T."

Featured Snippet Optimization

Analyze target keyword for featured snippet opportunity:

firecrawl search "{keyword}" --scrape --limit 3 -o .seo/clients/{slug}/content/.firecrawl/snippet-{slug}.json --json

Snippet types and how to win them:

Optimization steps:

1. Check if a featured snippet currently exists for the target keyword
2. Identify the snippet type (paragraph, list, table)
3. Recommend content format changes to match
4. Provide a draft snippet-optimized content block

Content Gap Analysis

Compare client content against top competitors for a topic cluster:

# Scrape competitor content for the same topic
firecrawl search "{topic} site:{competitor-domain}" --scrape --limit 10 -o .seo/clients/{slug}/content/.firecrawl/comp-gap-{slug}.json --json

Identify:

• Subtopics competitors cover that client does not
• Content formats competitors use (video, infographic, interactive, calculator)
• Questions competitors answer that client doesn't address
• Depth differences (word count, number of examples, data points)

Output as prioritized content brief suggestions.

Content Decay Detection

Identify content that needs refreshing:

Decay signals (check for each published page):

1. Outdated statistics: years mentioned in content that are 2+ years old
2. Broken external links: links to pages that now 404
3. Stale references: mentions of deprecated tools, old versions, discontinued products
4. Competitor improvement: competitors have published newer, more comprehensive content on the same topic
5. Thin content: pages with < 500 words that once ranked but may have been surpassed
6. Missing current year: "best X" or "guide to X" content without current year reference

Detection method:

1. Scrape the page content with firecrawl
2. Look for year mentions older than 2024
3. Check for "updated" or "published" dates > 12 months old
4. Compare word count against current top 5 for the same keyword
5. Check if competitors have fresher content via search dates

Output:

{
  "url": "/blog/old-post",
  "title": "Page Title",
  "decay_signals": ["outdated_statistics", "thin_content"],
  "published_date": "2023-06-15",
  "word_count": 450,
  "competitor_avg_word_count": 1800,
  "refresh_priority": "high",
  "recommended_actions": ["Update statistics to 2026", "Expand content to 1500+ words", "Add FAQ section"]
}

Pre-Publish Checklist

Generate a reusable markdown checklist:

## Pre-Publish SEO Checklist

### Target Keyword: _______________

#### Content
- [ ] Word count >= competitor average (target: ___ words)
- [ ] Primary keyword in first 100 words
- [ ] Keyword density 1-2%
- [ ] LSI/semantic keyword variations used
- [ ] Direct answer to target query in first paragraph (for AEO)
- [ ] Readability grade 7-9 (Flesch-Kincaid)

#### HTML Tags
- [ ] Title tag: 50-60 chars, keyword in first half
- [ ] Meta description: 120-155 chars, includes CTA
- [ ] Exactly one H1 containing primary keyword
- [ ] H2/H3 hierarchy correct, keywords in subheadings
- [ ] URL slug short, contains keyword, no parameters

#### Media
- [ ] All images have descriptive alt text
- [ ] Images in WebP/AVIF format
- [ ] Images have width/height attributes
- [ ] Below-fold images have loading="lazy"

#### Links
- [ ] Min 3 internal links with relevant anchor text
- [ ] Links to pillar/cluster content
- [ ] Min 1 external link to authoritative source
- [ ] No broken links

#### Schema & Social
- [ ] Appropriate JSON-LD schema added
- [ ] Open Graph tags (og:title, og:description, og:image)
- [ ] Twitter Card tags

#### E-E-A-T
- [ ] Author byline with credentials
- [ ] Sources cited for claims/statistics
- [ ] Published date and "last updated" date

#### AEO (AI Search)
- [ ] Direct answer in first 50 words
- [ ] FAQ section with FAQPage schema
- [ ] Content structured with clear headings for AI extraction

Title/Meta Description Generator

Given a target keyword and page content, generate optimized options:

Title tag rules:

• 50-60 characters
• Primary keyword in the first half
• Include power word (Best, Guide, How to, Complete, Free, Proven)
• Include current year for time-sensitive content
• Brand name at end if space allows: | Brand

Meta description rules:

• 120-155 characters
• Include primary keyword naturally
• Include a CTA (Learn, Discover, Find out, Get started, Compare)
• Create urgency or curiosity when appropriate
• Unique per page — never duplicate

Generate 3-5 title options and 3-5 meta description options for the user to choose from.