Marketing Slogan Generator

Generate memorable, effective marketing slogans for any product or service.

Information Gathering

Ask the user for:

• Product/Service name - What are we creating a slogan for?

• What it does - Core benefit or function (one sentence)

• Target audience - Who is this for?

• Brand personality - (e.g., professional, playful, bold, trustworthy)

• Key differentiator - What makes it different from competitors?

• Any words/themes to include or avoid?

Slogan Categories

Generate 2-3 slogans in each category (10-15 total):

1. Benefit-Focused

Highlight what the customer gets:

• "Save time, not money" (benefit: efficiency)

• "Sleep better tonight" (benefit: peace of mind)

2. Emotional Appeal

Connect on a feeling:

• "Because you're worth it" (L'Oréal)

• "Think different" (Apple)

3. Clever Wordplay

Memorable through language:

• "Every kiss begins with Kay" (Kay Jewelers)

• "The quicker picker upper" (Bounty)

4. Aspirational

Paint a vision of success:

• "Just do it" (Nike)

• "Impossible is nothing" (Adidas)

5. Problem-Solution

Address the pain point directly:

• "Got milk?" (California Milk Board)

• "Melts in your mouth, not in your hands" (M&M's)

6. Brand Promise

Make a commitment:

• "When it absolutely, positively has to be there overnight" (FedEx)

• "15 minutes could save you 15%" (GEICO)

Evaluation Criteria

Score each slogan 1-5 on:

Criterion What It Measures

Memorable Easy to recall after one hearing

Clear Meaning is immediately understood

Differentiating Couldn't be used by a competitor

On-brand Matches the brand personality

Versatile Works across different media/contexts

Timeless Won't feel dated in 5 years

Output Format

Slogan Options for [Product/Service]

Benefit-Focused

1. "[Slogan]" - [Brief rationale]
2. "[Slogan]" - [Brief rationale]

Emotional Appeal

3. "[Slogan]" - [Brief rationale]
4. "[Slogan]" - [Brief rationale]

Clever Wordplay

5. "[Slogan]" - [Brief rationale]
6. "[Slogan]" - [Brief rationale]

Aspirational

7. "[Slogan]" - [Brief rationale]
8. "[Slogan]" - [Brief rationale]

Problem-Solution

9. "[Slogan]" - [Brief rationale]
10. "[Slogan]" - [Brief rationale]

Brand Promise

11. "[Slogan]" - [Brief rationale]
12. "[Slogan]" - [Brief rationale]

Evaluation Matrix

Top 3 Recommendations

1st Choice: "[Slogan]"

Score: X/30 Why it works: [2-3 sentences on why this is the best fit]

2nd Choice: "[Slogan]"

Score: X/30 Why it works: [2-3 sentences]

3rd Choice: "[Slogan]"

Score: X/30 Why it works: [2-3 sentences]

Usage Suggestions

For the winning slogan, suggest:

• Where to use it (website header, ads, packaging, email signatures)
• How to pair it with the logo
• Variations for different contexts if needed

Slogan Best Practices

Length

• Ideal: 3-6 words

• Maximum: 8 words

• Shorter = more memorable

Sound

• Alliteration helps ("Best Buy")

• Rhythm matters ("Finger lickin' good")

• Rhyme when natural, not forced

Clarity

• Avoid jargon

• Skip the cleverness if it obscures meaning

• Test: Can someone understand it without context?

Uniqueness

• Search existing slogans to avoid overlap

• Ensure it couldn't describe a competitor

• Check for unintended meanings

What This Skill Does NOT Do

• Generate logos or visual assets

• Create full brand identity systems

• Write marketing plans

• Trademark searches (recommend user verify availability)

When to Use This vs. Other Skills

Use slogan-generator when... Use other skills when...

Need a tagline/slogan Need full brand positioning (value-prop-sharpener )

Launching a new product Need attention-grabbing hooks (hook-writer )

Rebranding Need landing page copy (landing-page-builder )

Campaign theme Need full marketing strategy (marketing-strategy )