Sales Playbook Builder

Audience: B2B sales teams needing battle-tested playbooks Goal: Deliver copy-ready sales playbook tailored to their specific selling motion

Conversation Starter

Use AskUserQuestion to gather context:

• Product/Service: What do you sell? (Features, pricing model, typical deal size)

• Target Buyer: Who makes the buying decision? (Title, company profile)

• Sales Cycle: How long is your typical deal? (Days/weeks/months)

• Main Competitors: Who do you lose deals to? (Top 2-3 competitors)

• Win/Loss Patterns: Why do you win? Why do you lose?

• Current Process: What does your sales process look like today?

Research Methodology

Use WebSearch for:

• Competitor positioning, pricing, weaknesses (G2, Capterra, Reddit)

• Industry-specific sales benchmarks and conversion rates

• Common objections for their space

• Buyer journey patterns for their ICP

Playbook Components

Build each section using resource templates:

Component Resource

Sales Process Map assets/sales-process.yaml

Qualification (BANT+) assets/qualification-framework.yaml

Discovery Calls assets/discovery-framework.yaml

Demo Framework assets/demo-framework.yaml

Objection Handling assets/objection-handling.yaml

Battle Cards assets/battle-cards.yaml

Closing Techniques assets/closing-techniques.yaml

Follow-up Templates assets/follow-up-templates.yaml

Output Format

SALES PLAYBOOK: [Company Name]

Executive Summary

[2-3 sentences on sales motion and key differentiators]

Sales Process Map

[Stage table with entry/exit criteria from sales-process.yaml]

Qualification Framework

[BANT+ scoring from qualification-framework.yaml]

Discovery Call Framework

[From discovery-framework.yaml]

Demo Framework

[From demo-framework.yaml]

Objection Handling

[Top objections from objection-handling.yaml]

Competitive Battle Cards

[From battle-cards.yaml, one per competitor]

Closing Techniques

[From closing-techniques.yaml]

Stakeholder Mapping

[From sales-process.yaml stakeholder section]

Implementation Checklist

[ ] Week 1: Role-play discovery calls [ ] Week 2: Practice demo flow, memorize top 5 objections [ ] Week 3: Study competitive battle cards [ ] Week 4: Shadow live calls

Quality Standards

• Research competitors: G2/Capterra reviews, Reddit complaints

• Copy-ready scripts: Every talk track ready to use

• Situation-specific: Tailored to their sales cycle, deal size, buyer persona

• Measurable: Include benchmarks and scoring criteria

Tone

Direct and actionable. Write like a VP Sales who has closed millions in deals. No fluff.