Power Words Library

Transform ordinary copy into emotionally compelling content using psychological trigger words.

Resources

• Word Library — Complete word lists by category

What Are Power Words?

Emotionally charged words that trigger psychological responses:

• Grab attention in crowded feeds

• Create urgency and desire

• Build trust and authority

• Drive action and conversion

Conversation Starter

Use AskUserQuestion :

• What copy needs enhancement? (headline, email, ad, landing page, CTA)

• What emotion should it evoke? (urgency, trust, curiosity, fear, desire)

• What action do you want? (click, buy, sign up, share)

• Current copy — Paste the text to enhance

The 21 Categories (Summary)

Category Trigger Best For

Impatience FOMO, speed Launches, CTAs

Beauty Aesthetic desire Fashion, design

Lust Deep craving Food, luxury

Indulgence Permission to enjoy Self-care, treats

Excitement Thrill-seeking Events, launches

Novelty Curiosity Content teasers

Memorability Stand out Personal brand

Happiness Well-being Wellness, community

Prestige Status Premium products

Simplicity Avoid complexity How-tos, guides

Sadness Fear of loss Problem-aware content

Savagery Primal emotions Competitive positioning

Completeness Thoroughness Ultimate guides

Gravity Significance Emphasis

Greed Acquisition Sales, discounts

Humor Entertainment Social, viral

Authority Trust Credibility content

Exclusivity Insider access Limited offers

Pride Achievement Success content

Safety Security Protection content

Mind-blowing Amazement Shareability

See assets/word-library.txt for complete word lists.

Enhancement Process

Step 1: Identify Weakness

• Bland verbs? (get, have, make)

• Generic adjectives? (good, great, nice)

• Passive voice?

• No emotional hook?

Step 2: Match Emotion to Goal

Goal Primary Category Secondary

Sales/Conversion Greed, Urgency Exclusivity

Trust/Authority Authority Completeness

Engagement Novelty Mind-blowing

Fear-based Safety, Sadness Savagery

Desire-based Lust, Beauty Prestige

FOMO Exclusivity Impatience

Step 3: Strategic Replacement

Rule of 3: Use 2-3 power words per headline/CTA. More feels forced.

Placement priority:

• First 3 words (hook)

• Last word (memory anchor)

• Action word (CTA verb)

Examples

Impatience:

• Before: "Get started today"

• After: "Jumpstart your growth today"

Novelty:

• Before: "New marketing tips"

• After: "Shocking marketing hacks that feel like magic"

Simplicity:

• Before: "Learn email marketing"

• After: "The stupid-simple email marketing cheat-sheet"

Greed:

• Before: "Get 50% off"

• After: "Steal this deal — 50% off ends today"

Exclusivity:

• Before: "Marketing tips"

• After: "Little-known marketing secrets the elite won't divulge"

Output Format

Power Words Enhancement

Original Copy

[Original text]

Analysis

• Current emotion: [What it evokes now]
• Missing: [What emotional triggers are absent]
• Goal: [Desired action/emotion]

Recommended Categories

1. [Category] — [Why this fits]
2. [Category] — [Why this fits]

Enhanced Versions

Option 1: [Primary emotion focus]

[Enhanced copy with power words bolded]

Power words used: [word] (category), [word] (category)

Option 2: [Alternative angle]

[Enhanced copy]

Option 3: [Stronger/softer variant]

[Enhanced copy]

Before/After

Caution

• Don't over-season: 2-3 power words max per sentence
• Match audience tone: "Badass" doesn't fit corporate B2B
• Test variants: What resonates varies by audience

What This Skill Does NOT Do

• Write copy from scratch (enhances existing copy)

• Guarantee conversion (testing required)

• Replace brand voice guidelines

• Work for highly regulated industries without compliance review