Outbound Sequences
Design high-response cold outreach sequences for email, phone, and LinkedIn.
Input Context
Expect structured context from orchestrator:
current_metrics: open_rate: percent reply_rate: percent meeting_rate: percent diagnosed_problem: subject_lines | copy | targeting | CTA target_persona: title: string industry: string company_size: string channels: [email, phone, linkedin] value_prop: string social_proof: string current_best: string # sample copy tool: Apollo | Outreach | Lemlist | etc.
Sequence Architecture
Multi-Channel Sequence (7 touches)
Day 1: Email #1 (Initial) ──→ Day 3: LinkedIn Connect Day 4: Email #2 (Value-add) ──→ Day 6: LinkedIn Message Day 7: Phone Call ──→ Day 8: Email #3 (Insight) Day 10: LinkedIn Engage ──→ Day 12: Email #4 (Case Study) Day 15: Email #5 (Breakup)
RESPONSE BRANCHES: Positive → Discovery call booking sequence Objection → Objection handler sequence "Not Now" → Nurture sequence (30-day follow-up)
Channel Templates
Channel Resource
Email references/email-outreach.md
Cold Calling references/cold-call-scripts.md
LinkedIn references/linkedin-outreach.md
Response Handling
Positive Response
{{first_name}}, great to hear from you!
I have {{day}} at {{time}} or {{day}} at {{time}} available.
Here's my calendar if easier: {{link}}
Looking forward to it.
{{sender_name}}
Objection Response
{{first_name}}, appreciate the candid response.
Totally understand {{their_objection}}.
Quick question: {{question_uncovering_real_concern}}
Either way, happy to {{lower_commitment_offer}}.
{{sender_name}}
"Not Now" Response
{{first_name}}, completely understand - timing is everything.
When would be a better time to revisit this?
Happy to reach back out in {{timeframe}} if that works.
{{sender_name}}
"Send More Info" Response
{{first_name}}, happy to share more.
Here's {{one_specific_asset}}: {{link}}
Quick question: What specifically prompted the interest?
That'll help me tailor what I send next.
{{sender_name}}
Personalization Framework
Tier Time/Prospect What to Include
Tier 1 (Basic) 30 sec Name, company, industry
Tier 2 (Researched) 2-3 min News, LinkedIn content, job postings
Tier 3 (Deep) 10-15 min Podcast quotes, custom video, mutual connections
Research Sources
-
LinkedIn posts and activity
-
Company news/press releases
-
Job postings (indicate priorities)
-
Podcast appearances
-
Conference presentations
-
Mutual connections
Timing Optimization
Sequence Spacing
-
Email to email: 3-4 days
-
Email to LinkedIn: 1-2 days
-
LinkedIn to phone: 1 day
-
After no response: wait 3 days
-
Breakup email: day 14-15
Output Format
OUTBOUND SEQUENCE: {{Company Name}}
Target Persona
{{title}}, {{industry}}, {{company_size}}
Sequence Architecture
[Visual flow diagram]
Email Sequence
Email 1: Initial (Day 1)
Subject: [3 options] Preview: [preview text] Copy: [full email] Personalization: [variables used]
Email 2: Follow-up (Day 4)
...
LinkedIn Sequence
Touch 1: Connection (Day 3)
...
Cold Call Script
[Opening + structure + objection handling]
Response Playbook
[Templates for each response type]
A/B Test Variants
[Specific tests for diagnosed problem area]
Anti-Patterns
Mistake Why It Fails Fix
Generic opener "Hope you're well" ignored Specific observation
Feature dump They don't care yet Lead with their pain
Multiple CTAs Confusion, lower response Single clear ask
Long emails Won't be read on mobile Under 75 words
Same angle each email No reason to reply New value per touch
No personalization Feels like spam Add {{variables}}