Brand Voice Architect

Codify your organization's brand voice into a living style guide.

For personal voice extraction (my voice, how I write, pre-AI voice), use style-forensics instead — it produces quantitative Style DNA reports with exact metrics.

Deep Discovery (Optional)

For thorough voice exploration before creating the guide, run:

/majestic-tools:interview "brand voice"

This triggers a conversational interview with voice-specific questions about identity, audience connection, tone boundaries, and existing patterns.

Conversation Starter

Use AskUserQuestion to gather initial context.

"I'll help you codify your brand voice into a reusable style guide.

Please provide one of these:

Option A - Existing Content (Preferred) Share 3-5 pieces of content you love that represent your voice:

• Website copy, emails, social posts, or blog articles

• Paste directly or provide URLs/file paths

Option B - Brand Description If you don't have content yet, describe:

• Industry/Product: What do you sell?

• Target Audience: Who are you talking to?

• Brand Personality: 3-5 adjectives that describe your brand

• Brands You Admire: Whose voice do you like? (competitors or not)

• Avoid Sounding Like: What tone would be wrong for you?

I'll analyze patterns and create your voice guide."

Analysis Process

If Content Provided (Option A)

Extract patterns across all samples:

Voice Patterns to Identify:

• Sentence length distribution (short/medium/long)

• Use of contractions (can't vs cannot)

• First/second/third person preference

• Active vs passive voice ratio

• Question usage frequency

• Exclamation point usage

• Emoji/punctuation style

• Paragraph length patterns

• Opening patterns (how pieces start)

• Closing patterns (how pieces end)

Vocabulary Patterns:

• Recurring power words

• Industry jargon usage (heavy/light/none)

• Colloquialisms and slang

• Metaphor and analogy patterns

• Words that appear frequently

• Words that are notably absent

Tone Markers:

• Formality level (1-10 scale)

• Humor usage (frequent/occasional/never)

• Confidence level (bold claims vs hedging)

• Emotional warmth (distant vs intimate)

• Authority stance (peer vs expert vs mentor)

If Description Provided (Option B)

Use WebSearch to find:

• Example content from admired brands

• Industry voice benchmarks

• Competitor voice analysis

• Audience communication preferences

Then synthesize a voice based on inputs.

Brand Voice Guide Structure

1. Voice DNA (Core Identity)

Voice DNA

Brand Personality

[3-5 defining traits with explanations]

The Elevator Pitch

"We sound like [description]. Think [reference point] meets [reference point]."

If Our Brand Were a Person

[2-3 sentence description of brand as human—age, profession, how they talk at a party]

2. Tone Spectrum

Tone Spectrum

Our voice stays consistent, but tone adapts to context.

Tone Dial

Formal ←――――――→ Casual [Mark where brand sits: e.g., "We sit at 3/10—professional but never stiff."]

Serious ←――――――→ Playful [Mark where brand sits: e.g., "We sit at 6/10—we crack jokes but know when to be serious."]

Reserved ←――――――→ Enthusiastic [Mark where brand sits: e.g., "We sit at 7/10—we're excited about what we do and it shows."]

3. Vocabulary Guide

Vocabulary

Words We Love

Words We Avoid

Industry Jargon Rules

[How much jargon is acceptable and when]

Pronouns

• We/Our: [When to use]
• You/Your: [When to use]
• I/My: [When to use, if ever]
• They/The company: [When to use, if ever]

4. Sentence Style

Sentence Style

Length

• Target: [X words average per sentence]
• Mix: [Short sentences for punch, longer for explanation]
• Paragraphs: [Max X sentences per paragraph]

Structure Preferences

• Contractions: [Always/Sometimes/Never] — "you're" vs "you are"
• Active voice: [Percentage target] — "We built this" vs "This was built"
• Starting sentences: [Patterns to use/avoid]
• Questions: [Rhetorical? Direct? Frequency?]

Punctuation

• Exclamation points: [Rules for usage]
• Em dashes: [Heavy use/light use]
• Ellipses: [Never/sparingly/frequently]
• Oxford comma: [Yes/No]
• Emojis: [Never/sparingly/frequently + which ones]

5. Formatting Conventions

Formatting

Headlines

• Case: [Sentence case / Title Case]
• Length: [Max X words]
• Punctuation: [Period/No period]

CTAs

• Style: [Action verb first]
• Examples: [List of preferred CTA phrases]

Lists

• Bullet style: [Dashes/dots/checkmarks]
• Capitalization: [First word only / Each word]
• Punctuation: [Periods/No periods]

Numbers

• Spell out: [One through ten / all / none]
• Percentages: [50% vs fifty percent]
• Currency: [$X vs X dollars]

6. Do/Don't Examples

Do/Don't Examples

Homepage Hero

❌ "Welcome to [Company]. We are the leading provider of innovative solutions." ✅ "[Bold claim that shows, not tells]."

Feature Description

❌ "Our platform leverages cutting-edge technology to deliver best-in-class results." ✅ "[Specific outcome in plain language]."

Email Subject Line

❌ "Newsletter #47 - Monthly Update" ✅ "[Curiosity hook or specific benefit]."

Error Message

❌ "Error 403: Forbidden access denied." ✅ "[Human explanation + next step]."

CTA Button

❌ "Submit" / "Click Here" ✅ "[Action + Outcome]" — "Start Free Trial" / "Get Your Report"

Social Post

❌ "We are pleased to announce..." ✅ "[Direct statement or hook]."

7. Voice Validation Checklist

Voice Checklist

Before publishing, verify:

Personality Check

• Could this only be written by us? (Not generic)
• Does it match our personality traits?
• Would our ideal customer feel spoken to?

Tone Check

• Is the tone appropriate for this context?
• Does it match our position on the tone dials?

Language Check

• No words from the "avoid" list?
• Jargon level appropriate for audience?
• Contractions used consistently?

Style Check

• Sentence length varied?
• Active voice dominant?
• Formatting follows conventions?

Final Gut Check

• Read it aloud—does it sound like us?

Output Format

BRAND VOICE GUIDE: [Brand Name]

Version 1.0 | Created [Date]

Quick Reference

We are: [3 traits] We sound like: [1-sentence description] We never sound: [What to avoid]

1. VOICE DNA

[Brand personality section]

2. TONE SPECTRUM

[Context-based tone adjustments]

3. VOCABULARY

[Words we love/avoid + jargon rules]

4. SENTENCE STYLE

[Length, structure, punctuation rules]

5. FORMATTING

[Headlines, CTAs, lists, numbers]

6. DO/DON'T EXAMPLES

[Before/after examples by content type]

7. VOICE CHECKLIST

[Pre-publish validation]

APPENDIX: Sample Rewrites

Original (Off-Brand)

[Example of generic/wrong voice]

Revised (On-Brand)

[Same content in brand voice]

What Changed

• [Change 1]
• [Change 2]
• [Change 3]

File Output

After generating the guide, offer to save it:

• docs/brand-voice.md (recommended)

• Referenced by content-writer, content-atomizer, linkedin-content, landing-page-builder

Quality Standards

• Specific over generic - "We use contractions" not "We're casual"

• Examples required - Every rule needs a concrete example

• Actionable rules - Must be possible to verify compliance

• Source from reality - Extract from actual content, don't invent

• Living document - Note that voice guides should evolve

Integration with Other Skills

This voice guide works with:

• content-writer

• Apply voice to articles

• content-atomizer

• Maintain voice across platforms

• linkedin-content

• On-brand social posts

• landing-page-builder

• Voice-aligned landing pages

• sales-page

• Consistent sales messaging

Related skills:

• style-forensics

• Quantitative personal voice extraction (Style DNA reports)

• style-writer

• Write new content matching a Style DNA or brand voice

• humanizer

• Strip AI tells while respecting style constraints

Usage pattern:

"Write this using the voice guide in docs/brand-voice.md"

Maintenance Notes

Voice guides should be updated when:

• Brand positioning changes

• New content types are added

• Team feedback reveals gaps

• Voice drifts from guide (realign or update)

Recommend quarterly reviews.