Listing Bullet Booster

Purpose

This skill turns raw product feature notes, spec sheets, and messy vendor info into scannable, benefit-led marketplace bullet points. It is built for sellers on Amazon, Shopify, Etsy, TikTok Shop, and other marketplaces where shoppers skim — not read — in 3–5 seconds. Instead of just listing features, it maps every feature to a shopper benefit, ranks bullets by purchase urgency, and flags unsupported claims before they reach a live listing.

Triggers

• "Write Amazon bullet points for this product"
• "Turn these specs into listing bullets"
• "Make my marketplace bullets more benefit-led"
• "Create listing bullet variants for different buyer types"
• "Optimize my Shopify product bullets"
• "Check my listing bullets for compliance"

Workflow

1. Fact collection — Gather product name, category, key features, materials, dimensions, certifications, target audience, marketplace, and any compliance constraints (regulated category, children's product, food/supplement, etc.).
2. Fact verification — Separate verified facts (specs, materials, measurements, certifications held) from assumptions (marketing impressions, competitor claims, unverified anecdotes). Every claim must be traceable to a source the seller can document.
3. Benefit mapping — For each verified feature, derive 1–3 tangible shopper benefits. Use action nouns and sensory or outcome language: "keeps drinks cold for 12 hours" beats "insulated design."
4. Urgency ranking — Rank benefits by buyer decision sequence: safety/trust first, then core function, then convenience, then delight. Put the strongest purchase driver in bullet #1.
5. Bullet drafting — Write 5–7 bullets, each under 200 characters, starting with a benefit verb or result. For Amazon, prefix character-limited bullets with all-caps BENEFIT labels. For Shopify/Etsy, allow slightly longer narrative style.
6. Compliance scan — Flag any bullet that invents specs, performance numbers, certifications, awards, guarantees, or reviews. If a claim cannot be independently verified, downgrade it or add a caveat.
7. Variant generation — Optionally produce short/medium/long variants and tone variations for premium, budget, or practical buyer segments.

Prompt Templates

1. Bullet Generator (bullet_generate)

Purpose: Generate a full set of marketplace bullets from raw product facts.

Input:

• ${product_name} — Product name
• ${category} — Product category/subcategory
• ${features} — Verified features list (materials, specs, functions)
• ${audience} — Target buyer description
• ${marketplace} — Amazon, Shopify, Etsy, TikTok Shop, or other
• ${bullet_count} — Number of bullets needed (default 5)
• ${tone} — Premium, practical, or budget-friendly

Output: Numbered bullets, each with the feature it maps to and a 1-line benefit summary. Includes a compliance flag section for any borderline claims.

2. Feature-to-Benefit Mapper (benefit_map)

Purpose: Convert a flat feature list into a benefit table with urgency scores.

Input:

• ${feature_list} — Raw features (one per line or comma-separated)
• ${category} — Product category for context

Output: Table with columns: Feature | Benefit | Shopper Urgency (1-5) | Is Claim Verifiable? | Risk Flag

3. Bullet Variant Expander (bullet_variants)

Purpose: Create short/medium/long variants of existing bullets for different marketplace formats.

Input:

• ${existing_bullets} — Current bullet set
• ${format} — Short (80–120 chars), Medium (150–200), or Long (250+)
• ${marketplace} — Target marketplace

Output: Rephrased bullets for each requested format, preserving all verifiable facts.

4. Compliance Scanner (compliance_scan)

Purpose: Review an existing bullet list for unsupported, risky, or non-compliant claims.

Input:

• ${bullets} — Bullet list to scan
• ${category} — Product category
• ${regulated} — Is this a regulated product? (medical, supplement, baby, safety equipment, electrical)

Output: Each bullet scored as Safe / Needs Cautious Rewording / Unsupportable. Specific rewording suggestions for flagged items.

Output Format

## Listing Bullets: [Product Name]
**Marketplace:** [Marketplace] | **Tone:** [Tone] | **Count:** [N bullets]

### Bullets
1. **[BENEFIT LABEL]:** [Benefit-led copy] — *maps to feature: [feature]*
2. ...

### Feature-to-Benefit Map
| Feature | Benefit | Urgency | Verifiable? |
|---|---|---|---|
| ... | ... | ... | ... |

### Compliance Notes
- [Flagged claim] → Suggested rewording: [safe alternative]
- [Safe claim] — No action needed

Safety Rules

• NEVER invent performance metrics, star ratings, review counts, certifications, or awards
• NEVER claim guarantees (lifetime, money-back, satisfaction) that the brand does not explicitly offer
• ALWAYS flag health, safety, baby, and supplement claims for additional human legal review
• ALWAYS preserve exact material names, measurements, and certification body names exactly as provided
• ALWAYS remind users that marketplace enforcement bots scan for unsupported claims — err on the side of under-promising
• NEVER copy-paste competitor bullet structure verbatim — this creates IP risk

Examples

Example 1: Kitchen Gadget (Budget Tone, Amazon)

Input: Product="Silicone Baking Mat Set of 3", Category="Kitchen & Dining > Bakeware", Features="Food-grade silicone, 16x12 inch, -40°F to 480°F temperature range, non-stick surface, dishwasher safe, BPA-free", Audience="Home bakers, busy parents", Marketplace="Amazon", Tone="practical"

Output:

1. NON-STICK BAKING: Release cookies, breads, and pastries effortlessly — no oil spray or parchment needed
2. FOOD-GRADE SAFETY: BPA-free, food-grade silicone tested to FDA standards — bake with peace of mind
3. EXTREME TEMP RANGE: Goes from freezer (-40°F) straight to a 480°F oven without warping or cracking
4. EASY CLEAN: Dishwasher safe and wipes clean in seconds — spend time baking, not scrubbing
5. 3-PACK VALUE: Rotate three mats between batches so there's always a clean one ready

Compliance note: All claims traceable to manufacturer specs. No invented certifications.

Example 2: Supplement Product (Amazon, Regulated Category)

Input: Product="Magnesium Glycinate Capsules", Category="Health & Household > Vitamins", Features="120 capsules, 200mg magnesium glycinate per serving, third-party tested, non-GMO, gluten-free", Audience="Health-conscious adults", Marketplace="Amazon", Tone="premium"

Output: Bullets generated with strict compliance — no medical claims, no "treats/cures/prevents" language, feature labels use exact supplement facts panel terminology. Each bullet includes a caveat: "These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease."

Related Skills

• marketplace-description-writer — For full product description pages
• faq-objection-crusher — For answering purchase objections
• customer-persona-copy-map — For segmenting bullets by buyer persona