Lead Generation Skill

Build targeted, qualified prospect lists and enrich them with decision-maker data. Output is pipeline-ready — not raw noise.

Workflow

1. Define the ICP (Ideal Customer Profile)

Ask if not provided:

• Industry/vertical: (e.g. SaaS, e-commerce, professional services)
• Company size: (employees or revenue range)
• Geography: (country, region, or global)
• Job titles to target: (e.g. Head of Marketing, VP Sales, Founder)
• Pain point or trigger event: (e.g. recently funded, hiring for X role, using competitor Y)

2. Build the Target Company List

Use web_search with precision queries. See references/search-playbook.md for query templates.

Effective discovery sources:

• LinkedIn Sales Navigator signals (via search queries)
• G2/Capterra category pages (companies using specific software)
• Crunchbase (funded companies by stage, industry, date)
• Job boards (companies hiring = growing = buying)
• Industry directories and association member lists
• Subreddits and communities where ICP hangs out

3. Find Decision Makers

For each target company:

• Search "[company] [job title] LinkedIn" to identify names
• Use web_search to find personal/professional profiles
• Cross-reference company About/Team pages

4. Enrich Contacts

For each contact, gather:

• Full name, title, company
• LinkedIn URL
• Email format (guess from pattern: firstname@co.com, f.lastname@co.com)
• Company size, industry, location
• Recent trigger events (new role, funding, product launch)

Run scripts/enrich_leads.py to format and score the list.

5. Score & Prioritize

Score each lead 1–10 using the rubric in references/scoring-rubric.md:

• ICP fit (industry, size, title match)
• Buying signals (trigger events, tech stack, intent)
• Reachability (email confidence, LinkedIn activity)
• Timing (recently funded, new hire, Q1 budget cycle)

6. Output Format

Deliver as a CSV-ready table + summary:

Include:

• Total leads found
• Score distribution
• Top 10 "strike now" leads highlighted
• Suggested outreach angle per segment

See references/search-playbook.md for advanced search query patterns. See references/email-formats.md for common company email format patterns.