Lead Gen Research Skill

Transforms raw company/contact lists into qualified prospect profiles with actionable outreach angles.

What It Does

Given a list of companies or contacts, this skill:

1. Social Profiling — Pulls public info from LinkedIn, X/Twitter, company sites
2. Trigger Event Detection — Identifies recent hiring, funding, product launches, leadership changes
3. Pain Point Mapping — Matches prospect profile to common pain points in their industry
4. Outreach Angle Generation — Creates 2-3 personalized opening lines per prospect
5. Scoring — Ranks prospects by likelihood to convert (1-10 scale)

Usage

Basic Prospect Research

Research these companies for sales outreach:
- Acme Corp (SaaS, Series B)
- Widget Labs (E-commerce, 50 employees)
- DataFlow Inc (Analytics, bootstrapped)

Focus on: content marketing pain points
Our offer: AI-powered content production service

Deep Dive Single Prospect

Deep research this prospect:
Company: [Company Name]
Contact: [Name, Title]
Our service: [What we sell]
Give me: trigger events, pain points, 3 personalized email openers

Batch CSV Processing

Process this CSV of leads. For each row:
1. Score fit (1-10) based on company size, industry, recent activity
2. Find 1 trigger event
3. Write 1 personalized opening line
4. Flag top 20% as priority outreach

CSV columns: company_name, industry, employee_count, contact_name, contact_title

Output Format

For each prospect:

## [Company Name] — Score: [X/10]

**Profile**: [Industry] | [Size] | [Stage] | [Location]
**Trigger Event**: [Recent event that creates urgency]
**Pain Points**: [2-3 likely pain points based on profile]
**Outreach Angles**:
1. [Personalized opener referencing trigger event]
2. [Value prop aligned to pain point]
3. [Social proof / mutual connection angle]

**Recommended Channel**: [Email / LinkedIn / X DM]
**Priority**: [High / Medium / Low]

Best Practices

• Provide your offer/service description for better angle generation
• Include industry context for more relevant pain points
• Works best with 5-50 prospects per batch (quality vs speed tradeoff)
• Pair with the cold-email-sequence skill for full outreach automation

References

• references/scoring-criteria.md — How prospects are scored
• references/industry-triggers.md — Common trigger events by industry
• references/outreach-templates.md — Template library for follow-ups