Launch Checklist

Missing a single step at product launch can cost you your ranking window, suppress your first batch of reviews, or trigger a policy flag that freezes your listing at the worst possible time. This skill generates detailed, phase-by-phase checklists for launching new products on TikTok Shop—covering everything from listing setup and affiliate activation to inventory staging and post-launch monitoring—so nothing slips through the cracks during the high-pressure first 72 hours.

Use when

• You are a TikTok Shop seller preparing to go live with a new product SKU and want to produce a step-by-step pre-launch checklist that covers listing quality score, thumbnail approval, pricing setup, and affiliate commission configuration at least 7 days before the planned live date.
• You manage a product launch pipeline for a brand team and need a standardized launch runbook that can be reused across multiple SKUs and assigned to different team members with clear ownership at each step.
• You are launching during a TikTok Shop Official Sale Event (such as TikTok Shop Birthday Sale or 11.11) and need to verify your product meets all eligibility requirements for platform promotion slots before the submission deadline.
• You have experienced a failed launch before—where your listing went live with incomplete attributes, wrong pricing, or no creator content ready—and want a robust checklist that prevents the same mistakes from recurring.
• You are onboarding a new category to your TikTok Shop store and need a category-specific checklist that accounts for compliance requirements, restricted claims, and platform-mandated product attributes for that vertical.

What this skill does

This skill produces a three-phase launch checklist tailored to your product type, target platform, and go-live date. The pre-launch phase covers listing completeness (title, attributes, images, video, A+ content), pricing and shipping configuration, affiliate program setup, creator briefing dispatch, inventory staging confirmation, and compliance pre-check against TikTok Shop policies. The launch day phase covers go-live verification, affiliate notification, flash sale or voucher activation, live session scheduling, and initial ad campaign activation. The post-launch phase covers first 48-hour monitoring cadence, review collection triggers, ranking health check, and return rate watch. Each checklist item includes a recommended owner role, a deadline offset from go-live, and a pass/fail criterion.

Inputs required

• Product name and category (required): e.g. "Vitamin C serum — Health & Beauty" or "LED ring light — Electronics Accessories" — determines which platform compliance rules and checklist modules apply.
• Target go-live date (required): The planned listing activation date, e.g. "April 15" — used to back-calculate all pre-launch deadlines.
• Primary platform (required): e.g. "TikTok Shop US", "TikTok Shop UK", "TikTok Shop SEA" — platform-specific requirements differ by region.
• Launch type (optional): e.g. "soft launch", "flash sale launch", "Official Sale Event launch" — affects the scope of the checklist, especially for paid promotion eligibility steps.
• Team size (optional): e.g. "solo seller" or "team of 5" — determines whether the checklist is formatted with single-owner tasks or multi-role assignment columns.

Output format

The output is a three-section checklist: Pre-Launch (typically 7–14 days out), Launch Day, and Post-Launch (days 1–7 after go-live). Each checklist item is formatted as a task statement, the recommended responsible role (founder, ops, content, creator manager), the deadline relative to go-live, a pass/fail or done/not-done status column, and a brief note explaining why the step matters or what to do if it fails. The checklist is designed to be copied directly into a project management tool like Notion, Asana, or a simple spreadsheet. Critical path items—those whose failure would block launch or suppress ranking—are flagged separately at the top of each section.

Scope

• Designed for: TikTok Shop sellers, ecommerce brand teams, product managers, seller operations leads
• Platform context: TikTok Shop (US, UK, SEA regions)
• Language: English

Limitations

• Checklist items are based on known TikTok Shop listing and compliance requirements at the time of skill creation — platform policy changes may not be reflected immediately; always verify against the latest TikTok Shop Seller Center guidelines.
• This skill does not integrate with TikTok Shop's API to pull real-time listing status — all checklist items require manual verification by the user.
• Category-specific compliance requirements (e.g. supplement claims, electronics certifications) are flagged as reminders but this skill does not provide legal or regulatory advice.