landing-page-generator

Generate high-converting, mobile-responsive landing pages from a brief. Use when building landing pages, sales pages, or marketing pages for clients.

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Install skill "landing-page-generator" with this command: npx skills add seanwyngaard/landing-page-generator-openclaw

Landing Page Generator

Generate complete, high-converting landing pages from a product/service brief. Outputs production-ready HTML/CSS that's mobile-responsive and optimized for conversions.

How to Use

/landing-page-generator "SaaS project management tool for remote teams, $29/mo, free trial"
/landing-page-generator brief.txt
/landing-page-generator "Freelance web developer portfolio — book a call CTA"

Provide as much context as possible:

  • What the product/service is
  • Target audience
  • Primary CTA (sign up, buy, book a call, download)
  • Pricing (if applicable)
  • Key features/benefits
  • Brand colors (optional, defaults to professional blue/dark theme)

Page Generation Process

Step 1: Analyze the Brief

Extract:

  • Product type: SaaS, physical product, service, portfolio, lead magnet, event
  • Target audience: Who is this for?
  • Primary CTA: What action should visitors take?
  • Value proposition: Why should they care?
  • Tone: Professional, casual, bold, minimal, luxurious

Step 2: Select Page Template

Based on product type:

TypeSectionsTypical Length
SaaSHero, Features, How It Works, Pricing, Testimonials, FAQ, CTALong
ServiceHero, Services, Process, Portfolio, Testimonials, CTAMedium
PortfolioHero, Work Samples, About, Services, ContactMedium
Lead MagnetHero, Benefits, Social Proof, Form, CTAShort
E-commerceHero, Product Features, Gallery, Reviews, Buy CTAMedium
EventHero, Speakers/Details, Schedule, Tickets, FAQMedium

Step 3: Generate the Page

Create a single self-contained HTML file with embedded CSS. No external dependencies except Google Fonts.

Required sections (adapt to product type):

Hero Section

- Headline: Clear value proposition (max 10 words)
- Subheadline: Supporting detail (max 25 words)
- CTA button: High-contrast, action-oriented text ("Start Free Trial", not "Submit")
- Optional: Hero image placeholder or background
- Optional: Social proof badge ("Trusted by 10,000+ teams")

Features/Benefits

- 3-4 feature cards with icons (use Unicode/emoji icons)
- Each card: Icon + Feature name + 1-2 sentence benefit (focus on outcome, not feature)
- Grid layout: 3 columns on desktop, 1 on mobile

Social Proof

- 2-3 testimonial cards with:
  - Quote text
  - Name and title/company
  - Star rating (if applicable)
- Optional: Logo bar of client/partner logos (placeholder boxes with company names)

How It Works (if applicable)

- 3-step process with numbered steps
- Step title + brief description
- Visual connector between steps

Pricing (if applicable)

- 1-3 pricing tiers in card format
- Highlight the recommended tier
- Feature comparison list
- CTA button on each tier

FAQ

- 4-6 common questions
- Accordion-style (click to expand) using pure CSS/HTML <details>

Final CTA

- Repeat the primary CTA with urgency
- Different angle from hero (address remaining objections)
- Strong contrasting background

Step 4: Design System

Apply these design principles:

Typography:

  • Font: Inter from Google Fonts (clean, modern, high readability)
  • Heading scale: 3rem, 2rem, 1.5rem, 1.25rem
  • Body: 1rem / 1.6 line-height
  • Max line width: 65ch for readability

Colors (default, override with brand colors if provided):

--primary: #2563eb;        /* Blue - CTAs, links */
--primary-dark: #1d4ed8;   /* Hover state */
--bg: #ffffff;             /* Background */
--bg-alt: #f8fafc;         /* Alternating section bg */
--text: #1e293b;           /* Body text */
--text-light: #64748b;     /* Secondary text */
--accent: #f59e0b;         /* Highlights, badges */

Layout:

  • Max width: 1200px, centered
  • Section padding: 80px vertical (48px on mobile)
  • Consistent spacing scale: 4, 8, 16, 24, 32, 48, 64, 80px

Responsive breakpoints:

  • Desktop: 1024px+
  • Tablet: 768px - 1023px
  • Mobile: < 768px

Step 5: Conversion Optimization

Apply these conversion principles to the generated page:

  1. Above the fold: Headline + CTA visible without scrolling
  2. Single CTA focus: One primary action, repeated 2-3 times throughout
  3. Contrast ratio: CTA buttons must have WCAG AA contrast (4.5:1 minimum)
  4. Loading speed: No external JS, minimal CSS, no images (placeholders only)
  5. Scannability: Users should understand the offer in 5 seconds
  6. Objection handling: FAQ and testimonials address common concerns
  7. Urgency/scarcity: Optional — only if authentic ("Limited beta spots", not fake countdowns)

Step 6: Output

Save to output/landing-page/:

output/landing-page/
  index.html          # Complete self-contained page
  README.md           # Customization guide for the client

README.md includes:

  • How to customize colors (CSS variables at top of file)
  • How to replace placeholder content
  • How to add real images
  • How to connect forms to their email service
  • How to deploy (Netlify drag-and-drop, GitHub Pages, any static host)

Step 7: Present to User

Show:

  1. Brief summary of what was generated
  2. Key design decisions made
  3. File location
  4. Suggestions for what the client should customize (images, testimonials, specific copy)

Quality Standards

  • Page loads with no external dependencies except Google Fonts
  • Fully responsive at 320px, 768px, and 1200px widths
  • All CTA buttons have hover states
  • Color contrast meets WCAG AA
  • Page has proper <meta> viewport tag
  • Semantic HTML (<header>, <main>, <section>, <footer>)
  • No horizontal scroll at any breakpoint
  • FAQ sections are interactive (expand/collapse)
  • Total HTML file size under 50KB

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