twitter-cards

SEO On-Page: Twitter Cards

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Install skill "twitter-cards" with this command: npx skills add kostja94/marketing-skills/kostja94-marketing-skills-twitter-cards

SEO On-Page: Twitter Cards

Guides implementation of Twitter Card meta tags for X (Twitter) link previews. Twitter falls back to Open Graph if Twitter-specific tags are missing; add both for best results.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (Social Sharing)

  • Twitter Cards: X-specific meta tags; control how links appear when shared on X/Twitter

Card Types

Type Use case

summary Small card with thumbnail

summary_large_image Large prominent image (recommended; 1200×675px)

app Mobile app promotion

player Video/audio content

Recommended Tags (summary_large_image)

<meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Your Title"> <meta name="twitter:description" content="Your description"> <meta name="twitter:image" content="https://example.com/image.jpg"> <meta name="twitter:site" content="@yourusername"> <meta name="twitter:creator" content="@authorusername"> <meta name="twitter:image:alt" content="Alt text for image">

Tag Guideline

twitter:card Required; summary_large_image for most pages

twitter:title Max 70 chars; concise title

twitter:description Max 200 chars; summary

twitter:image Absolute URL; unique per page

twitter:site @username of website

twitter:creator @username of content creator

twitter:image:alt Alt text; max 420 chars; accessibility

Image Requirements

Item Guideline

Aspect ratio 2:1

Minimum 300×157 px

Recommended 1200×675 px

Max 4096×4096 px

File size Under 5MB

Formats JPG, PNG, WebP, GIF (first frame only); SVG not supported

Common Mistakes

  • Missing Twitter Card tags (Twitter won't display images properly without them)

  • Using relative image URLs instead of absolute https://

  • Images too small or wrong aspect ratio

  • Title/description too long (gets truncated)

Implementation

Next.js (App Router)

export const metadata = { twitter: { card: 'summary_large_image', title: '...', description: '...', images: ['https://example.com/twitter.jpg'], site: '@yourusername', creator: '@authorusername', }, };

HTML (generic)

<meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Your Title"> <meta name="twitter:description" content="Your description"> <meta name="twitter:image" content="https://example.com/image.jpg"> <meta name="twitter:site" content="@yourusername"> <meta name="twitter:image:alt" content="Alt text">

Testing

  • X (Twitter): Card Validator

Related Skills

  • social-share-generator: Share buttons use Twitter Cards for X previews when users share; Cards must be set for share buttons to show proper previews

  • open-graph: OG tags; Twitter falls back to OG if Twitter tags missing

  • title-tag: Title tag often mirrors twitter:title

  • meta-description: Meta description often mirrors twitter:description

  • page-metadata: Hreflang, other meta tags

  • twitter-x-posts: X post copy and engagement (different from link previews)

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